---
title: "Search terms — craftsman - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/craftsman/search-terms"
last_updated: "2026-08-08T23:27:12.085Z"
locale: en
meta:
  description: "Niche score 52/100 · $4.2M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $4.2M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — craftsman - Flapen"
---

# **craftsman**

**Worth a look**

Shows a $4.2M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 97Growth 40Conversion 12Competition 85Returns 81Price range 28Avg price 71Brand share 0Review moat 41Quality gap 20

**Market size**

**Incredible****$4.2M**

$4.2M/yr · 3.9M searches

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Returns**

**Great****1.7%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****$112.10**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****2,430.44**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+12.3%**

90-day search growth — must beat 0% to launch

**Price range**

**Okay****$9.37–$312.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.0%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Search terms