---
title: "Craftsman — $4.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/craftsman"
last_updated: "2026-08-05T23:51:21.710Z"
locale: en
meta:
description: "Niche score 52/100 · $4.2M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $4.2M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Craftsman — $4.2M/yr Amazon US Niche (2026) - Flapen"
---
# **craftsman**
**Worth a look**
Shows a $4.2M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 97Growth 40Conversion 12Competition 85Returns 81Price range 28Avg price 71Brand share 0Review moat 41Quality gap 20
**Market size**
**Incredible****$4.2M**
$4.2M/yr · 3.9M searches
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$112.10**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,430.44**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+12.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$9.37–$312.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, craftsman is a $4.2M/yr Amazon United States market (3.9M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **craftsman market data**
- **Units sold / yr**
- **40K–50K**
- avg 500–750/product
- **Revenue / yr**
- **$4.5M–$5.6M**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#80**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **56%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**5 **▲rising
**Sellers**
**179**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**30%**
Top 20: 70%
**Open market**
**0%**
- CRAFTSMAN83% - DEWALT14% - WORKPRO2% - Cheerlark1% - Amazon Basics0%
## **Demand & seasonality**
Weekly Amazon search volume, last 87 weeks — +12.3% search growth over the last 90 days.
175K125KPrime Day '25Spike '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/craftsman/trend)
## **Top craftsman search terms**
- **craftsman**1.1M/yr+19.1%0.2% conv. - **craftsman tool set**802K/yr-5.4%1.1% conv. - **craftsman tools**599K/yr-0.7%0.4% conv. - **craftsman 20v tools**172K/yr+37.0%0.4% conv. - **craftsman v20**144K/yr+56.2%0.3% conv. - **craftsman socket set**200K/yr-6.2%1.3% conv. - **dewalt socket set**166K/yr+8.6%1.8% conv. - **craftsman 20v**94K/yr+70.9%0.4% conv. - **craftsman power tools**111K/yr+20.1%0.3% conv. - **craftman**79K/yr+32.9%0.2% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/craftsman/search-terms)
## **Top craftsman products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$127K6%$253K9%$380K12%$506K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Craftsman 262-Piece Mechanic Tool Set with 3-Drawer VERSASTACK Box SAE and Metric Socket Set Car and Motorcycle Tool Kit with Combination Wrenches and Spark Plug Sockets 90-Tooth (CMMT45309)**CRAFTSMAN**$143.28**4.8★1,247 rev](https://www.amazon.com/dp/B0CNKXHGZT) [2**CRAFTSMAN 230 Pcs Mechanics Tool Set Socket Wrench Set Car Tool Kit with VERSASTACK Toolbox SAE and Metric 1/4 in 3/8 in and 1/2 Drive Short and Long Arm Hex Keys (CMMT45306)**CRAFTSMAN**$130.95**4.7★3,024 rev](https://www.amazon.com/dp/B0CMJF6DYD) [3**CRAFTSMAN Mechanics Tool Set 256-Piece Hand Tool and Socket Set with 72-tooth Low Profile Ratchet and 2-Drawer Tool Box (CMMT45256)**CRAFTSMAN**$105.83**4.7★483 rev](https://www.amazon.com/dp/B0D5TTKNZD) [4**CRAFTSMAN 189 Piece Mechanics Tool Set 1/4 3/8 and 1/2 Inch Drive Socket Wrench Set with Thinner Ratchet Steel 6 and 12-Point Sockets Wrenches Hex Keys and Specialty Bits 90-Tooth (CMMT12134)**CRAFTSMAN**$158.94**4.7★479 rev](https://www.amazon.com/dp/B0CPZ7RBHG) [5**Craftsman 450-Piece Mechanics Tool Set**CRAFTSMAN**$289.35**4.6★2,307 rev](https://www.amazon.com/dp/B077BW8S66)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CRAFTSMAN Ratchet Wrenches Set 20 Pc 90 Tooth SAE/Metric Ratcheting Wrench Set with Case 4 Degree Arc Swing (CMMT87220)**CRAFTSMAN**$72.53**559 rev1y ago](https://www.amazon.com/dp/B0DPGJVJZV) [**CRAFTSMAN Mechanics Tool Set 256-Piece Hand Tool and Socket Set with 72-tooth Low Profile Ratchet and 2-Drawer Tool Box (CMMT45256)**CRAFTSMAN**$105.83**483 rev2y ago](https://www.amazon.com/dp/B0D5TTKNZD) [**CRAFTSMAN Mechanics Tool Set 105 Pcs Standard (SAE) and Metric with Case 1/4 and 3/8 Inch Drive Car Tool Kit( CMMT12123)**CRAFTSMAN**$66.66**268 rev2y ago](https://www.amazon.com/dp/B0D5CTCC2V) [**CRAFTSMAN 57 Piece Mechanics Tool Set Home Tool Set Sockets Ratchet Screwdrivers Hammer Pliers Hex Keys Specialty Bits Hand Tools (CMMT99447)**CRAFTSMAN**$55.98**817 rev2y ago](https://www.amazon.com/dp/B0D2PN4785) [**CRAFTSMAN 102-Piece Tool Kit for Home and Car Durable Hand Tools Set with SAE and Metric Socket Set Screwdrivers Wrench Hammer Pliers Knife Hex Keys Specialty Bits Tape Measure (CMMT99449)**CRAFTSMAN**$118.48**559 rev2y ago](https://www.amazon.com/dp/B0CYFJL7QR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CRAFTSMAN 140 Pc Impact Driver Bit Set Steel Black Oxide Coated Impact Drill Bit Set Precision Machined Tips (CMAF140SET)**CRAFTSMAN**$40.64**4.8★**▲ 142%**](https://www.amazon.com/dp/B0CQWV8YZK) [**CRAFTSMAN V20 Cordless Impact Wrench 1/2 inch Bare Tool Only (CMCF921B)**CRAFTSMAN**$108.16**4.7★**▲ 109%**](https://www.amazon.com/dp/B0B94PQR3P) [**Craftsman 450-Piece Mechanics Tool Set**CRAFTSMAN**$289.35**4.6★**▲ 86%**](https://www.amazon.com/dp/B077BW8S66) [**CRAFTSMAN Screwdriver Set Bi-Material 8 Piece Set (CMHT65075N)**CRAFTSMAN**$18.50**4.8★**▲ 56%**](https://www.amazon.com/dp/B0B39PHCVZ) [**CRAFTSMAN V20 Power Tool Combo Kit 7-Tool Cordless Power Tool Set with 2 Batteries and Charger (CMCK700D2)**CRAFTSMAN**$299.11**4.6★**▲ 54%**](https://www.amazon.com/dp/B07KKH3TY5)
**~~View all trending →~~**
## **What buyers say about craftsman**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“High quality tool as well”*
**Value For Money**21%
*“Great Value”*
**Ease Of Use**7%
*“Easy to use and works great”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Durability**4%
*“Came in a durable case”*
**Strength**4%
*“Very powerful”*
**Battery Life**4%
*“a good battery”*
**Size-Overall**2%
*“Great fit to the collection”*
**Portability**2%
*“super portable”*
**Socket/Port/Plug**2%
*“Great assortment of sockets”*
### **What buyers complain about **
**Durability**14%
*“Questionable durability”*
**Quality-Overall**10%
*“Low quality”*
**Charging**7%
*“Don't hold charge”*
**Battery Life**5%
*“Battery life not that good”*
**Value For Money**4%
*“Even at a discounted price”*
**Battery Inclusion**4%
*“NO BATTERY INCLUDED”*
**Functionality-Overall**4%
*“Doesn't work”*
**Size-Overall**3%
*“Drive is on the small side”*
**Advertised Vs Actual Product**3%
*“What's wrong with this picture”*
**Ease Of Use**3%
*“little hard to pull out of box at times”*
### **Top return reasons **
**Size-Overall**19%
**Battery Inclusion**19%
**Defective Material/Parts**11%
**Functionality-Overall**9%
**Value For Money**9%
**Advertised Vs Actual Product**5%
**Quality-Overall**3%
**Socket/Port/Plug**3%
**Weight Heavy**3%
**Product Condition**3%
## **Common questions**
- **Is craftsman profitable to sell on Amazon United States?**
- The niche generates $4.2M/yr across 52 tracked products. 90-day search growth is +12.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the craftsman niche?**
- 5 brands and 179 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in craftsman?**
- Top complaints mined from reviews: Durability, Quality-Overall, Charging. The return rate is 1.7%.
- **When does demand for craftsman peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the craftsman niche?**
- Listings span $9.37–$312.76; the average listing price is $112.10 (sweet spot $15–$100). The average incumbent carries 2,430 reviews — the moat a new listing must climb.
## **Related niches in Tools & Home Improvement**
- 73 [**solar outdoor lights**](https://flapen.com/research/us/tools-home-improvement/solar-outdoor-lights)$30.2M/yr+39.8%**Launch it**- 73 [**shower lamp**](https://flapen.com/research/us/tools-home-improvement/shower-lamp)$2.8M/yr+30.2%**Launch it**- 73 [**solar flowers**](https://flapen.com/research/us/tools-home-improvement/solar-flowers)$607K/yr+52.0%**Worth a look**- 73 [**american flag lights**](https://flapen.com/research/us/tools-home-improvement/american-flag-lights)$465K/yr+736.5%**Worth a look**- 73 [**solar fairy lights**](https://flapen.com/research/us/tools-home-improvement/solar-fairy-lights)$3.5M/yr+64.6%**Launch it**- 73 [**solar watering can with cascading lights**](https://flapen.com/research/us/tools-home-improvement/solar-watering-can-with-cascading-lights)$304K/yr+124.3%**Worth a look**[**All Tools & Home Improvement niches **](https://flapen.com/research/us/tools-home-improvement)