---
title: "Trend — countertop water filter - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/countertop-water-filter/trend"
last_updated: "2026-08-08T23:34:57.714Z"
locale: en
meta:
  description: "Niche score 44/100 · $225K/yr market · 239K searches/yr · $165.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · $225K/yr market · 239K searches/yr · $165.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — countertop water filter - Flapen"
---

# **countertop water filter**

**Skip it**

Weak search conversion (0.6%) — this niche doesn't clear our bar today.

Market size 43Growth 40Conversion 7Competition 64Returns 36Price range 18Avg price 53Brand share 60Review moat 41Quality gap 58

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****$165.36**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****$225K**

$225K/yr · 239K searches

**Review moat**

**Okay****2,431.32**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+12.1%**

90-day search growth — must beat 0% to launch

**Returns**

**Okay****4.1%**

return rate — above 5% kills the launch gate

**Price range**

**Bad****$28.99–$422.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****0.6%**

search→purchase rate — share of searches ending in a sale

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Trend