---
title: "Colored String Lights — $124K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/colored-string-lights"
last_updated: "2026-08-07T10:38:40.870Z"
locale: en
meta:
description: "Niche score 57/100 · $124K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $124K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Colored String Lights — $124K/yr Amazon US Niche (2026) - Flapen"
---
# **colored string lights**
**Worth a look**
Shows a sweet-spot price point ($45.43 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 28Growth 58Conversion 20Competition 93Returns 54Price range 49Avg price 95Brand share 80Review moat 25Quality gap 68
**Avg price**
**Incredible****$45.43**
avg listing price — sweet spot $15–$100
**Competition**
**Great****22%**
top-5 click share — an open shelf
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+32.1%**
90-day search growth — must beat 0% to launch
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****$8.21–$183.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$124K**
$124K/yr · 169K searches
**Review moat**
**Bad****4,081.05**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, colored string lights is a $124K/yr Amazon United States market (169K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **colored string lights market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$182K–$227K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#444**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **10.4%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
**Brands**
**55 **▲rising
**Sellers**
**85**
**Top-5 brand share**
**55%**
Top 20: 83%
**Top-5 click share**
**22%**
Top 20: 53%
**Open market**
**41%**
- XMCOSY+30% - CAWWS8% - Govee7% - Beizelte6% - Mlambert5% - AILBTON4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +32.1% search growth over the last 90 days.
10K6KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/colored-string-lights/trend)
## **Top colored string lights search terms**
- **xmcosy outdoor string lights**27K/yr+34.0%1.2% conv. - **colored string lights**21K/yr+20.3%1.7% conv. - **colorful string lights**15K/yr+44.5%1.1% conv. - **xmcosy**9K/yr+35.1%0.8% conv. - **color changing patio lights**9K/yr+37.8%1.2% conv. - **colored outdoor string lights**6K/yr+119.5%2.0% conv. - **colored string lights for outside**6K/yr+61.9%1.6% conv. - **color changing lights for bedroom**11K/yr-19.5%1.0% conv. - **patio lights color changing**7K/yr+42.2%1.4% conv. - **xmcosy lights**6K/yr+43.5%0.9% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/colored-string-lights/search-terms)
## **Top colored string lights products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$5K6%$7K8%$10K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CAWWS Outdoor String Lights 50FT Color Changing Patio Lights Waterproof**CAWWS**$39.56**4.2★1,547 rev](https://www.amazon.com/dp/B0CQMWLNB2) [2**Mlambert 48FT Outdoor Patio Lights Waterproof Dimmable with Remote RGB Cafe LED String Light with 15 Shatterproof Bulbs for Bistro Party-Black 1 Pack**Mlambert**$37.94**4.2★2,459 rev](https://www.amazon.com/dp/B07Y2YRFK1) [3**Beizelte Outdoor String Lights 150FT RGB+IC Outside Light Dimmable Shatterproof LED Bulbs IP67 Waterproof Chasing Effect Lighting DreamColor Patio Strip Lights for Backyard Balcony Outdoor Living**Beizelte**$76.38**2.3★72 rev](https://www.amazon.com/dp/B0GGXDB3N2) [4**XMCOSY+ Smart Outdoor String Lights - 123ft RGBCWIC Patio Lights with 40 Color Changing Bulbs LED String Light for Outside Backyard Bistro Party APP WiFi Control Work with Alexa IP65 Waterproof**XMCOSY+**$125.22**3.8★126 rev](https://www.amazon.com/dp/B0DDPMQCY5) [5**XMCOSY+ Smart Outdoor String Lights 98Ft LED Patio Lights Waterproof IP65 App Control Compatible with Alexa Dimmable Edison Bulbs Outdoor Light for Yard Porch Bistro Outside**XMCOSY+**$78.24**4.3★253 rev](https://www.amazon.com/dp/B0DPFS1MBM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**XMCOSY+ Solar Pathway Lights with Motion Sensor 6 Pack 300LM Solar Lights**XMCOSY+**$77.95**142 rev4mo ago](https://www.amazon.com/dp/B0GFN8FKRP) [**Beizelte Outdoor String Lights 150FT RGB+IC Outside Light Dimmable Shatterproof LED Bulbs IP67 Waterproof Chasing Effect Lighting DreamColor Patio Strip Lights for Backyard Balcony Outdoor Living**Beizelte**$76.38**72 rev6mo ago](https://www.amazon.com/dp/B0GGXDB3N2) [**Outdoor String Lights 200FT Smart RGB+IC Patio Lights with Shatterproof LED Bulbs Outside Light Dimmable Patio for Decor DIY IP67 Waterproof Courtyard garden Holiday LED lights more Scene Modes**AILBTON**$123.66**12,059 rev6mo ago](https://www.amazon.com/dp/B0GGZZB3MM) [**AILBTON RGB+IC 400FT Outdoor String Lights Bulbs IP67 Waterproof LED Color Changing Smart App Hanging Shatterproof Light with Remote Controller for Outside Patio Backyard Garden Party**AILBTON**$181.39**530 rev6mo ago](https://www.amazon.com/dp/B0GGZH2WL8) [**Govee S14 Bulb Outdoor String Lights 2 96ft RGBICWW 30 LED Bulbs IP66**Govee**$80.22**1,103 rev1y ago](https://www.amazon.com/dp/B0F21SVF9R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AILBTON RGB+IC 400FT Outdoor String Lights Bulbs IP67 Waterproof LED Color Changing Smart App Hanging Shatterproof Light with Remote Controller for Outside Patio Backyard Garden Party**AILBTON**$181.39**4.2★**▲ 200%**](https://www.amazon.com/dp/B0GGZH2WL8) [**Outdoor String Lights 200FT Smart RGB+IC Patio Lights with Shatterproof LED Bulbs Outside Light Dimmable Patio for Decor DIY IP67 Waterproof Courtyard garden Holiday LED lights more Scene Modes**AILBTON**$123.66**4.3★**▲ 183%**](https://www.amazon.com/dp/B0GGZZB3MM) [**Beizelte Outdoor String Lights 150FT RGB+IC Outside Light Dimmable Shatterproof LED Bulbs IP67 Waterproof Chasing Effect Lighting DreamColor Patio Strip Lights for Backyard Balcony Outdoor Living**Beizelte**$76.38**2.3★**▲ 170%**](https://www.amazon.com/dp/B0GGXDB3N2) [**XMCOSY+ Solar Pathway Lights with Motion Sensor 6 Pack 300LM Solar Lights**XMCOSY+**$77.95**4.7★**▲ 104%**](https://www.amazon.com/dp/B0GFN8FKRP) [**XMCOSY+ 96FT Smart Outdoor String Lights - RGBCWIC Dimmable Acrylic Bulbs Color Changing LED Patio Lights APP WiFi Control Compatible with Alexa IP65 Waterproof Outdoor Lights for Backyard Porch**XMCOSY+**$93.43**4.4★**▲ 91%**](https://www.amazon.com/dp/B0DDKWBPRG)
**~~View all trending →~~**
## **What buyers say about colored string lights**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**32%
*“Lights are bright”*
**Quality-Overall**11%
*“Quality is very well-made”*
**Color**9%
*“Fun colors”*
**Value For Money**7%
*“Best deal”*
**Assembly/Installation**6%
*“Assembly is straightforward”*
**Remote Control**3%
*“Great Remote”*
**Durability**3%
*“durable plastic material”*
**Advertised Vs Actual Product**3%
*“Better Than Expected”*
**Ease Of Use**3%
*“Ease of use”*
**Design-Overall**2%
*“Looks great”*
### **What buyers complain about **
**Durability**18%
*“Bad Durability”*
**Adhesion/Stickiness**14%
*“Adhesive is bad”*
**Quality-Overall**8%
*“Bad quality”*
**Functionality-Overall**8%
*“DID NOT WORK”*
**Brightness/Shine/Glow**6%
*“Very dim”*
**Color**6%
*“Incorrect colors”*
**Bulb Flicker/Dimming/Color**4%
*“got too dim”*
**Value For Money**3%
*“Cheaper than expected”*
**Connectivity-Overall**2%
*“Connection is a little weak”*
**Advertised Vs Actual Product**2%
*“FALSE ADVERTISING”*
### **Top return reasons **
**Size-Overall**13%
**Functionality-Overall**12%
**Bulb Flicker/Dimming/Color**11%
**Brightness/Shine/Glow**11%
**Advertised Vs Actual Product**10%
**Defective Material/Parts**7%
**Adhesion/Stickiness**6%
**Color**6%
**Value For Money**5%
**Connectivity-Overall**4%
## **Common questions**
- **Is colored string lights profitable to sell on Amazon United States?**
- The niche generates $124K/yr across 107 tracked products. 20 of 23 products launched in the last 360 days are still selling. 90-day search growth is +32.1%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the colored string lights niche?**
- 55 brands and 85 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in colored string lights?**
- Top complaints mined from reviews: Durability, Adhesion/Stickiness, Quality-Overall. The return rate is 2.8%.
- **When does demand for colored string lights peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the colored string lights niche?**
- Listings span $8.21–$183.42; the average listing price is $45.43 (sweet spot $15–$100). The average incumbent carries 4,081 reviews — the moat a new listing must climb.
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