---
title: "Search terms — colored lights - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/colored-lights/search-terms"
last_updated: "2026-08-08T22:39:28.051Z"
locale: en
meta:
  description: "Niche score 56/100 · $142K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $142K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — colored lights - Flapen"
---

# **colored lights**

**Worth a look**

Shows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 31Growth 30Conversion 20Competition 88Returns 62Price range 84Avg price 91Brand share 96Review moat 22Quality gap 63

**Brand share**

**Incredible****33%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$21.20**

avg listing price — sweet spot $15–$100

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Price range**

**Great****$7.43–$63.66**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Returns**

**Good****2.5%**

return rate — above 5% kills the launch gate

**Market size**

**Okay****$142K**

$142K/yr · 411K searches

**Growth**

**Okay****+4.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****8,890**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.6%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms