---
title: "Colored Lights — $142K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/colored-lights"
last_updated: "2026-08-07T19:53:25.517Z"
locale: en
meta:
description: "Niche score 56/100 · $142K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $142K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Colored Lights — $142K/yr Amazon US Niche (2026) - Flapen"
---
# **colored lights**
**Worth a look**
Shows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 31Growth 30Conversion 20Competition 88Returns 62Price range 84Avg price 91Brand share 96Review moat 22Quality gap 63
**Brand share**
**Incredible****33%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$21.20**
avg listing price — sweet spot $15–$100
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Price range**
**Great****$7.43–$63.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$142K**
$142K/yr · 411K searches
**Growth**
**Okay****+4.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****8,890**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, colored lights is a $142K/yr Amazon United States market (411K searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Jul–Nov. Verdict: Worth a look — 56/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **colored lights market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$170K–$212K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#222**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **99%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**59 **▼falling
**Sellers**
**103**
**Top-5 brand share**
**33%**
Top 20: 74%
**Top-5 click share**
**27%**
Top 20: 65%
**Open market**
**63%**
- Govee9% - XEBKOR7% - KSIPZE7% - DAYBETTER6% - HODANS5% - Comfamoli4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.3% search growth over the last 90 days.
15K10KHoliday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Nov · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/colored-lights/trend)
## **Top colored lights search terms**
- **color lights**48K/yr+9.0%1.3% conv. - **colorful lights**46K/yr+6.8%1.0% conv. - **colored lights**50K/yr+0.4%1.2% conv. - **color changing light**38K/yr+13.8%0.9% conv. - **rainbow lights**30K/yr+18.6%1.6% conv. - **color light**24K/yr-1.4%1.3% conv. - **color lights for bedroom**22K/yr-2.4%1.7% conv. - **luces de colores**17K/yr-10.3%0.9% conv. - **colored lights for bedroom**16K/yr-0.1%1.3% conv. - **colorful lights for bedroom**18K/yr-13.5%1.0% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/colored-lights/search-terms)
## **Top colored lights products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$6K6%$9K8%$11K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**XEBKOR Sunset Lamp Projector Multicolor Changing LED Projection Lamp Switch Button and APP Control 360 Degree Rotation Sunlight Lamp for Bedroom Photography Party Tiktok Live Room Decor**XEBKOR**$16.76**4.4★1,828 rev](https://www.amazon.com/dp/B0BRN3SF9V) [2**KSIPZE 100ft Led Strip Lights RGB Music Sync Color Changing Led Lights with Smart App Control Remote Led Lights for Bedroom Room Lighting Flexible Home Dcor**KSIPZE**$10.42**4.4★40,373 rev](https://www.amazon.com/dp/B09V366BDY) [3**Northern Galaxy Light Aurora Projector with 33 Light Effects Night Lights LED Star Projector for Bedroom Nebula Lamp Remote Control White Noises Bluetooth Speaker for Parties Black**HODANS**$34.93**4.4★9,913 rev](https://www.amazon.com/dp/B0B4518KC2) [4**Sunset Lamp Projector Rainbow Projection Led Lights with Remote 16 Colors Multicolor Changing LED Night Light Sunlight Light for Photography Selfie Party Home Bedroom Decor Xmas Gifts for Women**Comfamoli**$10.93**4.3★745 rev](https://www.amazon.com/dp/B0CGHNYLZC) [5**OIYN Smart RGBICW LED Corner Floor Lamp - 16 Million DIY Colors 68+ Scenes Music Sync App & Remote Control Color-Changing Ambient Lighting for Living Rooms Bedrooms and Gaming Rooms**OIYN**$30.28**4.3★2,073 rev](https://www.amazon.com/dp/B0DRFPCJ49)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**easeking LED Sunset Lamp Projector Multicolor Changing with USB Port Sunset Light 180Rotation for Room Decor Sunset Lamp for Bedroom Photography Party Tiktok Live Gift for Halloween Christmas**easeking**$15.33**252 rev11mo ago](https://www.amazon.com/dp/B0FNWFRQMQ) [**OIYN Smart RGBICW LED Corner Floor Lamp - 16 Million DIY Colors 68+ Scenes Music Sync App & Remote Control Color-Changing Ambient Lighting for Living Rooms Bedrooms and Gaming Rooms**OIYN**$30.28**2,073 rev1y ago](https://www.amazon.com/dp/B0DRFPCJ49) [**HUMIIEYE Northern Light Projector Battery Operated Aurora Night Light 16 Colors Galaxy Lamp Ocean Wave Ceiling Projector Mood Ambient Lighting for Bedroom Party Adults Kids Room Toddler Girl Gift**HUMIIEYE**$15.79**982 rev1y ago](https://www.amazon.com/dp/B0DKMT2KPN) [**DAYBETTER LED Strip Lights 110ft Smart Lighting Strips with App Remote Control RGB Music Sync Color Changing Lights for Bedroom Kitchen Party Home Decor Luces led para cuarto (1 Roll)**DAYBETTER**$10.06**35,572 rev1y ago](https://www.amazon.com/dp/B0DN1K2RLD) [**Mubarek Ambient Lighting 216 Modes Mood Lighting 3-in-1 Sunset Lamp & Ocean Lamp & Northern Lights Projector with Remote Led Lights for Bedroom Room Lights for Bedroom Decor Girl Gift**Mubarek**$28.42**897 rev1y ago](https://www.amazon.com/dp/B0DG92NWYG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**easeking LED Sunset Lamp Projector Multicolor Changing with USB Port Sunset Light 180Rotation for Room Decor Sunset Lamp for Bedroom Photography Party Tiktok Live Gift for Halloween Christmas**easeking**$15.33**4.3★**▲ 195%**](https://www.amazon.com/dp/B0FNWFRQMQ) [**HBOWMDJIA Led Lights for Bedroom 200 FT (2 Rolls 100 FT) with Remote and Application Control RGB Color Changing LED Strip Lights Music Synchronization Used for Room Family Party Decoration**HBOWMDJIA**$18.91**4.2★**▲ 83%**](https://www.amazon.com/dp/B0DFYBYPZM) [**Sunset Lamp Projector Rainbow Projection Led Lights with Remote 16 Colors Multicolor Changing LED Night Light Sunlight Light for Photography Selfie Party Home Bedroom Decor Xmas Gifts for Women**Comfamoli**$10.93**4.3★**▲ 60%**](https://www.amazon.com/dp/B0CGHNYLZC) [**Mubarek Ambient Lighting 216 Modes Mood Lighting 3-in-1 Sunset Lamp & Ocean Lamp & Northern Lights Projector with Remote Led Lights for Bedroom Room Lights for Bedroom Decor Girl Gift**Mubarek**$28.42**4.4★**▲ 44%**](https://www.amazon.com/dp/B0DG92NWYG) [**Growalleter Ocean Wave Projector Light 16-Color LED Shower Lamp with Remote 3D Water Ripple Projection Romantic Ambient Lighting for Kids Room Relaxation Bedroom Bathroom & Night Light**Growalleter**$15.59**4.2★**▲ 37%**](https://www.amazon.com/dp/B0CY2GP3QN)
**~~View all trending →~~**
## **What buyers say about colored lights**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**28%
*“Lights are bright”*
**Color**11%
*“Fun colors”*
**Quality-Overall**9%
*“Amazing quality”*
**Assembly/Installation**8%
*“Easy assembly”*
**Value For Money**7%
*“Amazing value”*
**Ease Of Use**3%
*“EASY TO USE”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Remote Control**3%
*“Remote works well”*
**Design-Overall**2%
*“Great design”*
**Adhesion/Stickiness**2%
*“adhere well”*
### **What buyers complain about **
**Durability**15%
*“Breaks easily”*
**Adhesion/Stickiness**12%
*“Adhesive is awful”*
**Quality-Overall**9%
*“low quality product”*
**Brightness/Shine/Glow**7%
*“Very dim”*
**Functionality-Overall**7%
*“Never worked”*
**Color**6%
*“Incorrect colors”*
**Connectivity-Overall**4%
*“Doesn't stay connected”*
**Value For Money**3%
*“seems a bit over price”*
**Bulb Flicker/Dimming/Color**3%
*“Very dim”*
**Strength**2%
*“Not sturdy”*
### **Top return reasons **
**Brightness/Shine/Glow**16%
**Size-Overall**11%
**Functionality-Overall**10%
**Bulb Flicker/Dimming/Color**9%
**Advertised Vs Actual Product**8%
**Defective Material/Parts**7%
**Connectivity-Overall**6%
**Color**5%
**Adhesion/Stickiness**5%
**Value For Money**4%
## **Common questions**
- **Is colored lights profitable to sell on Amazon United States?**
- The niche generates $142K/yr across 70 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +4.3%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the colored lights niche?**
- 59 brands and 103 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 33% of demand.
- **What do buyers complain about in colored lights?**
- Top complaints mined from reviews: Durability, Adhesion/Stickiness, Quality-Overall. The return rate is 2.5%.
- **When does demand for colored lights peak?**
- Demand peaks in Jul–Nov; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the colored lights niche?**
- Listings span $7.43–$63.66; the average listing price is $21.20 (sweet spot $15–$100). The average incumbent carries 8,890 reviews — the moat a new listing must climb.
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