---
title: "Christmas Twine — $17K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/christmas-twine"
last_updated: "2026-08-08T20:48:15.095Z"
locale: en
meta:
description: "Niche score 28/100 · $17K/yr market · 89K searches/yr · $6.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 28/100 · $17K/yr market · 89K searches/yr · $6.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Christmas Twine — $17K/yr Amazon US Niche (2026) - Flapen"
---
# **christmas twine**
**Skip it**
Prices mostly outside the sweet spot ($4.10–$7.69) — this niche doesn't clear our bar today.
Market size 4Growth 60Conversion 39Competition 6Returns 74Price range 0Avg price 17Brand share 18Review moat 46Quality gap 15
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+35.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****1,884.29**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****$6.29**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$17K**
$17K/yr · 89K searches
**Price range**
**Bad****$4.10–$7.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, christmas twine is a $17K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 28/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **christmas twine market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$63K–$79K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#143**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **29%**
- **Out of stock**
- **8.4%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **273 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**8**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- Joyberg27% - KINGLAKE25% - SMART&CASUAL19% - jijAcraft14% - Tenn Well8% - Vivifying7%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +35.8% search growth over the last 90 days.
15K10KBlack Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 229.2×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/christmas-twine/trend)
## **Top christmas twine search terms**
- **christmas twine**38K/yr+29.5%2.0% conv. - **christmas string**26K/yr+23.8%1.6% conv. - **christmas rope**6K/yr+111.9%0.0% conv. - **christmas twine string**4K/yr+88.3%1.8% conv. - **christmas twine for gift wrapping**5K/yr+1.8%1.8% conv. - **holiday string**3K/yr+37.0%0.0% conv. - **holiday twine**4K/yr+9.4%0.0% conv. - **christmas twine for crafts**3K/yr-7.1%0.0% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/christmas-twine/search-terms)
## **Top christmas twine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$3K30%$5K40%$7K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**4 Rolls Natural Jute Twine Red Green & White - 70m/Roll**Joyberg**$7.69**4.8★1,839 rev](https://www.amazon.com/dp/B0CJJBCJ4T) [2**SMART&CASUAL Red and White Cotton Twine 700 Feet Natural Bakers String for Cooking Crafts Gift Wrapping Butchers Christmas and Wedding Decor**SMART&CASUAL**$5.61**4.8★1,509 rev](https://www.amazon.com/dp/B0FT8XXW3B) [3**Christmas Twine String Green Red and White Bakers Twine String Cotton Gift Wrapping Twine 328 Feet Cotton Arts Crafts Twine String Durable Packing Holiday Twine**KINGLAKE**$6.19**4.8★2,509 rev](https://www.amazon.com/dp/B01MQJBN94) [4**jijAcraft Christmas Twine String 328 Feet Red Green and White Bakers Twine String 2MM Heavy Duty Packing String for DIY Crafts Christmas Decoration Gift Wrapping Craft Wrapping**jijAcraft**$6.03**4.7★2,271 rev](https://www.amazon.com/dp/B0827H94C5) [5**KINGLAKE Christmas Twine String - Red Green and White Cotton Bakers Holiday Twine String 2mm 164 Feet for Christmas Wrapping Arts Crafts Christmas Decorations**KINGLAKE**$4.10**4.6★101 rev](https://www.amazon.com/dp/B0FLX9M9QT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SMART&CASUAL Red and White Cotton Twine 700 Feet Natural Bakers String for Cooking Crafts Gift Wrapping Butchers Christmas and Wedding Decor**SMART&CASUAL**$5.61**1,509 rev7mo ago](https://www.amazon.com/dp/B0FT8XXW3B) [**KINGLAKE Christmas Twine String - Red Green and White Cotton Bakers Holiday Twine String 2mm 164 Feet for Christmas Wrapping Arts Crafts Christmas Decorations**KINGLAKE**$4.10**101 rev11mo ago](https://www.amazon.com/dp/B0FLX9M9QT) [**4 Rolls Natural Jute Twine Red Green & White - 70m/Roll**Joyberg**$7.69**1,839 rev2y ago](https://www.amazon.com/dp/B0CJJBCJ4T) [**jijAcraft Christmas Twine String 328 Feet Red Green and White Bakers Twine String 2MM Heavy Duty Packing String for DIY Crafts Christmas Decoration Gift Wrapping Craft Wrapping**jijAcraft**$6.03**2,271 rev6y ago](https://www.amazon.com/dp/B0827H94C5) [**Vivifying Red and White Twine 656 Feet 2mm Cotton Bakers Twine String for Gift Wrapping Baking Butchers DIY Crafts Tying Cake and Pastry Boxes**Vivifying**$7.15**990 rev8y ago](https://www.amazon.com/dp/B077JDF94X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SMART&CASUAL Red and White Cotton Twine 700 Feet Natural Bakers String for Cooking Crafts Gift Wrapping Butchers Christmas and Wedding Decor**SMART&CASUAL**$5.61**4.8★**▲ 429%**](https://www.amazon.com/dp/B0FT8XXW3B) [**Vivifying Red and White Twine 656 Feet 2mm Cotton Bakers Twine String for Gift Wrapping Baking Butchers DIY Crafts Tying Cake and Pastry Boxes**Vivifying**$7.15**4.8★**▲ 70%**](https://www.amazon.com/dp/B077JDF94X) [**jijAcraft Christmas Twine String 328 Feet Red Green and White Bakers Twine String 2MM Heavy Duty Packing String for DIY Crafts Christmas Decoration Gift Wrapping Craft Wrapping**jijAcraft**$6.03**4.7★**▲ 67%**](https://www.amazon.com/dp/B0827H94C5) [**Christmas Twine String Green Red and White Bakers Twine String Cotton Gift Wrapping Twine 328 Feet Cotton Arts Crafts Twine String Durable Packing Holiday Twine**KINGLAKE**$6.19**4.8★**▼ 12%**](https://www.amazon.com/dp/B01MQJBN94) [**4 Rolls Natural Jute Twine Red Green & White - 70m/Roll**Joyberg**$7.69**4.8★**▼ 26%**](https://www.amazon.com/dp/B0CJJBCJ4T)
**~~View all trending →~~**
## **What buyers say about christmas twine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Good quality”*
**Color**19%
*“Colors good”*
**Gifting Purpose**13%
*“Great product for many uses such as crafts, and gift wrap”*
**Ease Of Use**6%
*“Many many possible uses”*
**Size-Overall**6%
*“Fit”*
**Strength**6%
*“VERY STRONG TO”*
**Advertised Vs Actual Product**6%
*“Just as advertised”*
### **What buyers complain about **
**Quality-Overall**38%
*“The quality was not what I wanted was not tight”*
**Size-Overall**13%
*“size was wrong”*
**Thickness**13%
*“Wasnt as thick as I needed”*
**Color**13%
*“THE RED AND WHITE ARE OUT STANDING TOGETHER”*
### **Top return reasons **
**Value For Money**30%
**Color**21%
**Size-Overall**13%
**Thickness**10%
**Thin**6%
**Advertised Vs Actual Product**5%
**Material Quality**5%
**Dispensing Mechanism**3%
**Functionality-Overall**3%
**Ease Of Use**3%
## **Common questions**
- **Is christmas twine profitable to sell on Amazon United States?**
- The niche generates $17K/yr across 7 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +35.8%. Flapen's verdict: Skip it (28/100).
- **How competitive is the christmas twine niche?**
- 6 brands and 8 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in christmas twine?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Thickness. The return rate is 2.0%.
- **When does demand for christmas twine peak?**
- Demand peaks in Nov–Dec; the busiest month runs 229.2× the quietest.
- **What does it cost to enter the christmas twine niche?**
- Listings span $4.10–$7.69; the average listing price is $6.29 (sweet spot $15–$100). The average incumbent carries 1,884 reviews — the moat a new listing must climb.
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