---
title: "Search terms — christmas lights - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/christmas-lights/search-terms"
last_updated: "2026-08-08T21:39:54.834Z"
locale: en
meta:
  description: "Niche score 64/100 · $5.2M/yr market · 6.4M searches/yr · $20.91 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · $5.2M/yr market · 6.4M searches/yr · $20.91 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — christmas lights - Flapen"
---

# **christmas lights**

**Launch it**

A $5.2M/yr market growing +1.9% this quarter with returns at 3.5% — clears our launch bar.

Market size 98Growth 27Conversion 49Competition 88Returns 43Price range 86Avg price 90Brand share 87Review moat 25Quality gap 45

**Market size**

**Incredible****$5.2M**

$5.2M/yr · 6.4M searches

**Avg price**

**Great****$20.91**

avg listing price — sweet spot $15–$100

**Competition**

**Great****28%**

top-5 click share — an open shelf

**Brand share**

**Great****48%**

top-5 brand share — no brand owns this niche

**Price range**

**Great****$4.48–$97.84**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.9%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****3.5%**

return rate — above 5% kills the launch gate

**Growth**

**Okay****+1.9%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****4,225.53**

avg incumbent reviews — the moat a new listing must climb

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms