---
title: "Chinese New Year 2024 — $213K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/chinese-new-year-2024"
last_updated: "2026-08-08T20:49:29.124Z"
locale: en
meta:
description: "Niche score 49/100 · $213K/yr market · 903K searches/yr · $15.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $213K/yr market · 903K searches/yr · $15.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chinese New Year 2024 — $213K/yr Amazon US Niche (2026) - Flapen"
---
# **chinese new year 2024**
**Skip it**
Soft demand (-96.0% this quarter) — this niche doesn't clear our bar today.
Market size 41Growth 0Conversion 19Competition 78Returns 43Price range 58Avg price 75Brand share 82Review moat 88Quality gap 57
**Review moat**
**Great****242.69**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Avg price**
**Great****$15.15**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.16–$29.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.6%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$213K**
$213K/yr · 903K searches
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-96.0%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, chinese new year 2024 is a $213K/yr Amazon United States market (903K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 49/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chinese new year 2024 market data**
- **Units sold / yr**
- **30K–40K**
- avg 100–250/product
- **Revenue / yr**
- **$455K–$606K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#4,063**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **26.5%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**36 **—flat
**Sellers**
**58**
**Top-5 brand share**
**53%**
Top 20: 87%
**Top-5 click share**
**37%**
Top 20: 79%
**Open market**
**42%**
- Peywot14% - Winlyn13% - CHUNNIN9% - ZREVSB9% - DUNCHATY7% - qiyeyeye5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -96.0% search growth over the last 90 days.
150K100KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 61.1×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/chinese-new-year-2024/trend)
## **Top chinese new year 2024 search terms**
- **chinese decorations**42K/yr-29.9%1.9% conv. - **chinese new year decorations**371K/yr-97.7%1.4% conv. - **chinese new year**168K/yr-97.0%0.4% conv. - **lunar new year decorations**266K/yr-98.4%0.4% conv. - **chinese new year decor**18K/yr-94.5%0.8% conv. - **chinese new year decoration**10K/yr-95.8%0.4% conv. - **lunar new year decor**21K/yr-98.4%1.0% conv. - **best chinese new year decorations**3K/yr-93.8%0.0% conv. - **year of the dragon decorations**544/yr-50.9%0.0% conv. - **chinese new year dragon decoration**2K/yr-93.7%0.0% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/chinese-new-year-2024/search-terms)
## **Top chinese new year 2024 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$6K6%$13K9%$19K12%$26K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Chinese New Year Porch Banner 2026 Lunar New Year Door Decorations Chinese Spring Festival Themed Party Door Hanging Hibachi Japanese Backdrop for Years of The Horse Photo Booth Prop Outdoor Supplies**CHUNNIN**$13.46**4.4★33 rev](https://www.amazon.com/dp/B0DK8XG678) [2**Chinese New Year Decorations 2026 Lunar New Year Red Envelopes Couplets Paper Lanterns Hanging Ornaments Fu Characters Spring Festival Indoor Outdoor Lucky Decor Window Party Dcor**ZREVSB**$16.79**3.8★7 rev](https://www.amazon.com/dp/B0G1HFRM8J) [3**68PCS 2026 Chinese New Year Decorations - Year of The Horse Lunar New Year Decor with Chunlian Couplets Felt Hanging Ornaments Chinese Knots Red Lanterns Fu Character Window Stickers**DUNCHATY**$14.37**4.4★487 rev](https://www.amazon.com/dp/B0822DGM8Z) [4**23Pcs Chinese Decorations for Party with 2 3D Dragons & 20 Red Lanterns**Peywot**$25.23**4.3★23 rev](https://www.amazon.com/dp/B0CQVBP4CC) [5**6Pcs Chinese New Year Decorations 2026 6.3*9.8In Year of The Horse Red Fu Lanterns Lunar Spring Festival Ceiling Hanging Paper Lanterns Lamp Party Supplies Decor for Birthday Wedding Restaurant Store**qiyeyeye**$7.47**4.6★38 rev](https://www.amazon.com/dp/B0CPLFPKQF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Chinese New Year Decorations 2026 Lunar New Year Red Envelopes Couplets Paper Lanterns Hanging Ornaments Fu Characters Spring Festival Indoor Outdoor Lucky Decor Window Party Dcor**ZREVSB**$16.79**7 rev8mo ago](https://www.amazon.com/dp/B0G1HFRM8J) [**30pcs Chinese New Year 2026 Photo Booth Props Year of The Horse Traditional Red Gold Party Decorations Supplies**OUSHIZF**$8.73**0 rev9mo ago](https://www.amazon.com/dp/B0FWQ94GCY) [**Elevizzle Chinese New Year Dragon Ornaments 10 Piece Hanging Lucky Character Pendants Festive Decorations for Home Office Tree Window Car**Elevizzle**$4.16**0 rev9mo ago](https://www.amazon.com/dp/B0FVT7VKCS) [**Mini Gong with Wood Stand and Mallet Feng Shui Desktop Decor 6.4 in**Wirmevi**$9.92**138 rev1y ago](https://www.amazon.com/dp/B0F633T3H2) [**13Pcs Chinese Decorations for Party 1 3D Chinese Dragon & 12 Red Lanterns**Peywot**$17.31**51 rev1y ago](https://www.amazon.com/dp/B0DNTR3XHS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Elevizzle Chinese New Year Dragon Ornaments 10 Piece Hanging Lucky Character Pendants Festive Decorations for Home Office Tree Window Car**Elevizzle**$4.16**0.0★**▲ 1000%**](https://www.amazon.com/dp/B0FVT7VKCS) [**Hooshing Feng Shui Gong Desktop Zen Art Decor with Stand**Hooshing**$16.05**4.4★**▲ 1000%**](https://www.amazon.com/dp/B09HT2V97J) [**30pcs Chinese New Year 2026 Photo Booth Props Year of The Horse Traditional Red Gold Party Decorations Supplies**OUSHIZF**$8.73**0.0★**▲ 700%**](https://www.amazon.com/dp/B0FWQ94GCY) [**Chinese New Year Decorations 2026 Lunar New Year Red Envelopes Couplets Paper Lanterns Hanging Ornaments Fu Characters Spring Festival Indoor Outdoor Lucky Decor Window Party Dcor**ZREVSB**$16.79**3.8★**▲ 591%**](https://www.amazon.com/dp/B0G1HFRM8J) [**Sabary 50 Sets 8 oz Chinese Take out Boxes with Chopsticks Pagoda Paper Food Containers with Sleeved and Separated Disposable Chopsticks for Asian Party Decorations Favor Birthday Wedding Restaurant**Sabary**$19.78**4.0★**▲ 391%**](https://www.amazon.com/dp/B0BRKHTKZ9)
**~~View all trending →~~**
## **What buyers say about chinese new year 2024**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“The quality is good as it's not paper”*
**Assembly/Installation**11%
*“Assembly was easy”*
**Design-Overall**9%
*“nice design, like it”*
**Value For Money**8%
*“Worth it”*
**Fun/Entertainment Experience**7%
*“Fun & Easy”*
**Size-Overall**6%
*“The size is perfect for me”*
**Advertised Vs Actual Product**5%
*“As pictured”*
**Gifting Purpose**5%
*“Such an awesome gift”*
**Color**4%
*“The colors are bright”*
**Durability**4%
*“the materials feel durable enough for seasonal use”*
### **What buyers complain about **
**Quality-Overall**19%
*“with some quality control issues”*
**Size-Overall**14%
*“Inaccurate size”*
**Assembly/Installation**5%
*“the lamps arent as easy to assemble as expected”*
**Durability**4%
*“My dragon, however, began to fall apart as soon as I picked it up”*
**Thickness**3%
*“The material is a thick felt kinda substance”*
**Audio Quality**3%
*“The sound is absolutely terrible”*
**Smell**3%
*“The smell was the first red flag—strong chemical/plastic odor right after opening”*
**Adhesion/Stickiness**2%
*“Very Pretty But Dont Use Adhesive Squares”*
**Ease Of Use**2%
*“I wasnt able to use most of them”*
**Value For Money**2%
*“Cheaper than cheap”*
### **Top return reasons **
**Size-Overall**41%
**Advertised Vs Actual Product**8%
**Quality-Overall**8%
**Value For Money**6%
**Audio Quality**5%
**Defective Material/Parts**5%
**Color**4%
**Material Quality**4%
**Assembly/Installation**3%
**Functionality-Overall**3%
## **Common questions**
- **Is chinese new year 2024 profitable to sell on Amazon United States?**
- The niche generates $213K/yr across 48 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -96.0%. Flapen's verdict: Skip it (49/100).
- **How competitive is the chinese new year 2024 niche?**
- 36 brands and 58 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in chinese new year 2024?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Assembly/Installation. The return rate is 3.6%.
- **When does demand for chinese new year 2024 peak?**
- Demand peaks in Jan–Feb; the busiest month runs 61.1× the quietest.
- **What does it cost to enter the chinese new year 2024 niche?**
- Listings span $4.16–$29.98; the average listing price is $15.15 (sweet spot $15–$100). The average incumbent carries 243 reviews — the moat a new listing must climb.
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