---
title: "Trend — cement - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/cement/trend"
last_updated: "2026-08-08T22:33:48.131Z"
locale: en
meta:
  description: "Niche score 56/100 · $162K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $162K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — cement - Flapen"
---

# **cement**

**Worth a look**

Shows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 34Growth 75Conversion 44Competition 36Returns 92Price range 66Avg price 81Brand share 44Review moat 47Quality gap 67

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$17.51**

avg listing price — sweet spot $15–$100

**Growth**

**Great****+60.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$6.63–$31.32**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,809.26**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$162K**

$162K/yr · 266K searches

## Trend