---
title: "Trend — butterfly lamp - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/butterfly-lamp/trend"
last_updated: "2026-08-08T20:48:34.138Z"
locale: en
meta:
  description: "Niche score 59/100 · $237K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $237K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — butterfly lamp - Flapen"
---

# **butterfly lamp**

**Worth a look**

Shows no brand lock-in (top 5 brands take 24% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 45Growth 25Conversion 14Competition 96Returns 69Price range 34Avg price 94Brand share 97Review moat 80Quality gap 58

**Brand share**

**Incredible****24%**

top-5 brand share — no brand owns this niche

**Competition**

**Incredible****16%**

top-5 click share — an open shelf

**Avg price**

**Great****$48.44**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****390.11**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Good****2.3%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$237K**

$237K/yr · 425K searches

**Price range**

**Okay****$8.39–$255.16**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-0.1%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Trend