---
title: "Butterfly Lamp — $237K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/butterfly-lamp"
last_updated: "2026-08-08T19:56:03.987Z"
locale: en
meta:
description: "Niche score 59/100 · $237K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $237K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Butterfly Lamp — $237K/yr Amazon US Niche (2026) - Flapen"
---
# **butterfly lamp**
**Worth a look**
Shows no brand lock-in (top 5 brands take 24% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 45Growth 25Conversion 14Competition 96Returns 69Price range 34Avg price 94Brand share 97Review moat 80Quality gap 58
**Brand share**
**Incredible****24%**
top-5 brand share — no brand owns this niche
**Competition**
**Incredible****16%**
top-5 click share — an open shelf
**Avg price**
**Great****$48.44**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****390.11**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$237K**
$237K/yr · 425K searches
**Price range**
**Okay****$8.39–$255.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-0.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, butterfly lamp is a $237K/yr Amazon United States market (425K searches/yr). The top 5 brands hold 24% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **butterfly lamp market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$242K–$291K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#5,348**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **93%**
- **Out of stock**
- **14.9%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **197 days**
## **Competition & brand share**
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.
**Brands**
**101 **▲rising
**Sellers**
**114**
**Top-5 brand share**
**24%**
Top 20: 55%
**Top-5 click share**
**16%**
Top 20: 42%
**Open market**
**76%**
- VIHOSE5% - Decorman5% - SunKite4% - Lakexus4% - YIKEGE LICHT3% - DYRABREST3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.1% search growth over the last 90 days.
10K6KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/butterfly-lamp/trend)
## **Top butterfly lamp search terms**
- **butterfly lamp**105K/yr+6.4%0.7% conv. - **butterfly lights**68K/yr-1.1%1.1% conv. - **butterfly night light**34K/yr-0.4%1.9% conv. - **led butterfly lights**35K/yr+5.6%1.1% conv. - **butterfly light**30K/yr-3.9%0.9% conv. - **led butterfly**21K/yr-7.7%0.8% conv. - **light up butterfly**16K/yr+5.3%1.0% conv. - **butterfly led lights**17K/yr+6.8%1.2% conv. - **butterfly lights for bedroom**20K/yr-7.7%1.5% conv. - **butterfly lamps**11K/yr+12.3%0.7% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/butterfly-lamp/search-terms)
## **Top butterfly lamp products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$2K2%$5K3%$7K4%$9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**120 LED 20FT Butterfly Curtain Fairy Lights USB Pluged - 8 Modes Starry Twinkle Icicle String Lights with Remote Timer Waterproof for Kids Bedroom Christmas Wedding Party Dorm(Multicolor2)**SunKite**$22.33**4.3★306 rev](https://www.amazon.com/dp/B0BW3TR7NC) [2**VIHOSE 3 Pcs 23.62 Butterfly LED Lights Bulk Pink Giant Butterfly Decoration Large Light up Decorative LED Lamps for Wedding Spring Outdoor Photography Props Birthday Holiday Decorations**VIHOSE**$43.11**4.4★43 rev](https://www.amazon.com/dp/B0G5XTFGM2) [3**YIKEGE LICHT Bedside Table Lamp Rotatable Butterfly Night Light LED**YIKEGE LICHT**$25.62**4.1★82 rev](https://www.amazon.com/dp/B0DN6P38GT) [4**Decorman Butterfly Curtain Lights 4.9ft 48 LED USB Window Fairy Lights 10 Butterflies 8 Modes Firefly Twinkle Timer String Lights with Remote for Room Bedroom Wall Ceiling Party Wedding Christmas**Decorman**$14.90**4.4★978 rev](https://www.amazon.com/dp/B08KZVWVJM) [5**Solar Lights Outdoor Garden Decor: 2 Pack 34 Silk Butterflies with 44 Color-Changing LEDs - Auto On/Off 12H Magical Lighting IP65 Waterproof for Yard Patio Pathway - Unique Gifts for Mom Grandma**NFEVER**$22.63**4.5★812 rev](https://www.amazon.com/dp/B0CZRDFBPY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TRAVELER Butterfly Floor Lamp - 2pcs 23.6 Wedding LED Creative Ceiling Lights Adjustable Height Hanging Decoration Props for Wedding Stages Halls Party Events**TRAVELER**$120.07**4 rev7mo ago](https://www.amazon.com/dp/B0G6S3SL1M) [**VIHOSE 3 Pcs 23.62 Butterfly LED Lights Bulk Pink Giant Butterfly Decoration Large Light up Decorative LED Lamps for Wedding Spring Outdoor Photography Props Birthday Holiday Decorations**VIHOSE**$43.11**43 rev7mo ago](https://www.amazon.com/dp/B0G5XTFGM2) [**JIUYONG 2Pcs 3-Color Butterfly Floor Lamp 23.6 Wedding Butterfly White Color Ceiling Light & Hanging Dual Use Decorative Lamp Adjustable Height for Wedding Party (White W24in)**JIUYONG**$118.94**12 rev9mo ago](https://www.amazon.com/dp/B0FXWW9TVM) [**Butterfly Kids Table Lamp for Bedroom Kids Bedside Lamps 3 Colors Dimmable Nightstand Night Light with Cartoon Flaxen Fabric Shade Desk Lamp for Girls Boys Room Nursery Decor Butterfly Gifts for Girls**Lonxin-Da**$17.40**67 rev9mo ago](https://www.amazon.com/dp/B0FVLXY7XR) [**OEWWSKK Butterfly Lamp Purple Desk for Kids Lamp 3 Colors Nightstand Light Lamp Round Wood Base Flaxen Fabric Desk Lamp Butterfly Light Gift for Gir (LED Bulb Included) (Butterfly)**OEWWSKK**$22.93**32 rev10mo ago](https://www.amazon.com/dp/B0FSX6XDH5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VIHOSE 3 Pcs 23.62 Butterfly LED Lights Bulk Pink Giant Butterfly Decoration Large Light up Decorative LED Lamps for Wedding Spring Outdoor Photography Props Birthday Holiday Decorations**VIHOSE**$43.11**4.4★**▲ 191%**](https://www.amazon.com/dp/B0G5XTFGM2) [**TRAVELER Butterfly Floor Lamp - 2pcs 23.6 Wedding LED Creative Ceiling Lights Adjustable Height Hanging Decoration Props for Wedding Stages Halls Party Events**TRAVELER**$120.07**5.0★**▲ 136%**](https://www.amazon.com/dp/B0G6S3SL1M) [**DYRABREST 2-Pack Butterfly Wedding Aisle Lights Romantic Butterfly LED Decoration Lights Adjustable Height 57.5-70.1in LED Decor with Dual Mounting for Indoor Weddings (White Warm Light)**DYRABREST**$112.10**4.4★**▲ 128%**](https://www.amazon.com/dp/B0F6N1ZRHH) [**Solar Lights Outdoor Garden Decor: 2 Pack 34 Silk Butterflies with 44 Color-Changing LEDs - Auto On/Off 12H Magical Lighting IP65 Waterproof for Yard Patio Pathway - Unique Gifts for Mom Grandma**NFEVER**$22.63**4.5★**▲ 113%**](https://www.amazon.com/dp/B0CZRDFBPY) [**Butterfly Kids Table Lamp for Bedroom Kids Bedside Lamps 3 Colors Dimmable Nightstand Night Light with Cartoon Flaxen Fabric Shade Desk Lamp for Girls Boys Room Nursery Decor Butterfly Gifts for Girls**Lonxin-Da**$17.40**4.4★**▲ 103%**](https://www.amazon.com/dp/B0FVLXY7XR)
**~~View all trending →~~**
## **What buyers say about butterfly lamp**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**31%
*“Perfect brightness”*
**Color**15%
*“Beautiful Color”*
**Quality-Overall**7%
*“the build quality feels really solid”*
**Value For Money**5%
*“Excellent value”*
**Gifting Purpose**5%
*“Amazing Gift”*
**Design-Overall**5%
*“It is extremely unique”*
**Advertised Vs Actual Product**3%
*“Just as described”*
**Assembly/Installation**3%
*“Assembly is straightforward”*
**Night Vision**3%
*“Beautiful at night”*
**Ease Of Use**3%
*“Easy to hang”*
### **What buyers complain about **
**Brightness/Shine/Glow**13%
*“not bright enough”*
**Advertised Vs Actual Product**10%
*“Looks nothing like the photo”*
**Size-Overall**10%
*“are quite large”*
**Quality-Overall**10%
*“Cheaply made product”*
**Durability**9%
*“Broken”*
**Functionality-Overall**6%
*“Did not work”*
**Color**4%
*“color not expected”*
**Value For Money**4%
*“Looks more expensive than it cost”*
**Charging**2%
*“will not charge”*
**Strength**2%
*“very flimsy and cheaply made”*
### **Top return reasons **
**Size-Overall**14%
**Advertised Vs Actual Product**13%
**Brightness/Shine/Glow**10%
**Defective Material/Parts**10%
**Functionality-Overall**9%
**Color**7%
**Quality-Overall**7%
**Bulb Flicker/Dimming/Color**6%
**Material Quality**4%
**Value For Money**4%
## **Common questions**
- **Is butterfly lamp profitable to sell on Amazon United States?**
- The niche generates $237K/yr across 131 tracked products. 6 of 43 products launched in the last 360 days are still selling. 90-day search growth is -0.1%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the butterfly lamp niche?**
- 101 brands and 114 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 24% of demand.
- **What do buyers complain about in butterfly lamp?**
- Top complaints mined from reviews: Brightness/Shine/Glow, Advertised Vs Actual Product, Size-Overall. The return rate is 2.3%.
- **When does demand for butterfly lamp peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the butterfly lamp niche?**
- Listings span $8.39–$255.16; the average listing price is $48.44 (sweet spot $15–$100). The average incumbent carries 390 reviews — the moat a new listing must climb.
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