---
title: "Brown Outlet — $64K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/brown-outlet"
last_updated: "2026-08-08T19:10:09.963Z"
locale: en
meta:
description: "Niche score 41/100 · $64K/yr market · 38K searches/yr · $16.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $64K/yr market · 38K searches/yr · $16.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Brown Outlet — $64K/yr Amazon US Niche (2026) - Flapen"
---
# **brown outlet**
**Skip it**
A small market ($64K/yr) — this niche doesn't clear our bar today.
Market size 16Growth 21Conversion 88Competition 59Returns 24Price range 66Avg price 79Brand share 28Review moat 59Quality gap 22
**Conversion**
**Great****10.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$16.50**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$2.17–$39.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,148.18**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Returns**
**Bad****5.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-7.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$64K**
$64K/yr · 38K searches
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, brown outlet is a $64K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 41/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **brown outlet market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$132K–$165K**
- units × avg price
- **Conversion rate**
- **10.1%**
- **Avg BSR**
- **#254**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**53**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 93%
**Open market**
**9%**
- Leviton54% - ELEGRP17% - KULED7% - TOPGREENER6% - ENERLITES4% - micmi3% - Open — no brand owns it (7 brands, 9%)
## **Demand**
Weekly Amazon search volume, last 18 weeks — -7.4% search growth over the last 90 days.
900700Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/brown-outlet/trend)
## **Top brown outlet search terms**
- **brown outlet**14K/yr-6.2%7.7% conv. - **brown electrical outlet**6K/yr-12.8%6.6% conv. - **brown outlet receptacle**5K/yr-2.9%8.1% conv. - **bronze outlet**5K/yr-14.5%2.5% conv. - **brown outlets**4K/yr-5.9%5.3% conv. - **brown receptacle outlet**3K/yr+0.3%9.0% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/brown-outlet/search-terms)
## **Top brown outlet products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$5K12%$8K16%$10K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Leviton 15 Amp 125 Volt Decora Duplex Receptacle Residential Grade Grounding 5325 Brown**Leviton**$4.89**4.7★2,677 rev](https://www.amazon.com/dp/B000GHX842) [2**Leviton 15 Amp 125 Volt Duplex Receptacle Residential Grade Grounding All Screws Backed Out 5320-CP Brown**Leviton**$2.17**4.7★2,015 rev](https://www.amazon.com/dp/B00002N7I7) [3**Leviton 15-Amp 125-Volt Narrow Body Duplex Receptacle Straight Blade Commercial Grade Self Grounding Side Wired CR15 Brown**Leviton**$3.28**4.7★451 rev](https://www.amazon.com/dp/B0013ALZ2S) [4**Leviton 20 Amp 125 Volt Narrow Body Duplex Receptacle Straight Blade Self Grounding CR20-S Brown**Leviton**$3.78**4.8★13 rev](https://www.amazon.com/dp/B001JYVEYC) [5**Leviton 20-Amp 125-Volt Narrow Body Duplex Receptacle Straight Blade Commercial Grade Self Grounding CR20 Brown**Leviton**$3.16**4.8★1,091 rev](https://www.amazon.com/dp/B0013AG52I)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ENERLITES 10 Pack Brown Decorator Receptacle Standard Electrical Wall Outlet 15A 125V Self-Grounding 2-Pole 3-Wire 5-15R UL Listed 61502-TR-BR Tamper Resistant**ENERLITES**$16.16**1,426 rev1y ago](https://www.amazon.com/dp/B0FHVBWTPH) [**ELEGRP GFCI Outlet 15 Amp Self-Test GFI Electrical Outlet with Thinner Design TR Tamper Resistant GFCI Receptacle Ground Fault Circuit Interrupters with Wall Plate UL Listed Matte Brown 1 Pack**ELEGRP**$13.47**1,831 rev1y ago](https://www.amazon.com/dp/B0DXTTG2CN) [**Legrand Pass & Seymour Radiant 15 Amp Wall Power Outlet with 3.1 Amp USB Charger Dark Bronze**Legrand**$25.12**15 rev2y ago](https://www.amazon.com/dp/B09TS23JXR) [**ELEGRP USB Charger Wall Outlet USB A & C Ports 15 Amp Duplex Tamper Resistant Receptacle Plug NEMA 5-15R Wall Plate Included UL Listed 2 Pack Matte Brown**ELEGRP**$25.95**2,413 rev2y ago](https://www.amazon.com/dp/B0CTZHLRRF) [**ELEGRP USB Wall Outlet USB A & C Ports 15 Amp Duplex Tamper Resistant Receptacle Plug NEMA 5-15R Wall Plate Included UL Listed Matte Brown**ELEGRP**$19.14**2,413 rev2y ago](https://www.amazon.com/dp/B0CTZBLGV4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ENERLITES 10 Pack Brown Decorator Receptacle Standard Electrical Wall Outlet 15A 125V Self-Grounding 2-Pole 3-Wire 5-15R UL Listed 61502-TR-BR Tamper Resistant**ENERLITES**$16.16**4.7★**▲ 193%**](https://www.amazon.com/dp/B0FHVBWTPH) [**Leviton 20 Amp 125 Volt Narrow Body Duplex Receptacle Straight Blade Self Grounding CR20-S Brown**Leviton**$3.78**4.8★**▲ 106%**](https://www.amazon.com/dp/B001JYVEYC) [**Legrand radiant 885TRCC8 15 Amp Tamper Resistant Decorator Duplex Outlet Side Wire or Push Wire Brown (1 Count)**Legrand**$5.66**4.7★**▲ 88%**](https://www.amazon.com/dp/B008SDKJX4) [**Leviton 20-Amp 125-Volt Narrow Body Duplex Receptacle Straight Blade Commercial Grade Self Grounding CR20 Brown**Leviton**$3.16**4.8★**▲ 54%**](https://www.amazon.com/dp/B0013AG52I) [**ELEGRP GFCI Outlet 15 Amp Self-Test GFI Electrical Outlet with Thinner Design TR Tamper Resistant GFCI Receptacle Ground Fault Circuit Interrupters with Wall Plate UL Listed Matte Brown 1 Pack**ELEGRP**$13.47**4.6★**▲ 47%**](https://www.amazon.com/dp/B0DXTTG2CN)
**~~View all trending →~~**
## **What buyers say about brown outlet**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Leviton great brand”*
**Assembly/Installation**15%
*“Easy install”*
**Color**9%
*“Great color”*
**Size-Overall**7%
*“Fits fine”*
**Efficiency**7%
*“Works great”*
**Charging**7%
*“Chargers”*
**Advertised Vs Actual Product**6%
*“Just as described”*
**Ease Of Use**6%
*“Easy to use”*
**Socket/Port/Plug**6%
*“Great plug”*
**Value For Money**6%
*“good value for the money”*
### **What buyers complain about **
**Product Condition**19%
*“Item arrived USED”*
**Material Quality**13%
*“Not sure why i thought they would be some kind of heavy like material”*
**Color**13%
*“These are really dark brown”*
**Size-Overall**13%
*“the cover plate does not fit”*
**Quality-Overall**13%
*“Terrible quality”*
**Assembly/Installation**4%
*“No screws(unlike shown!)”*
**Mechanism Issues**3%
*“Almost impossible to shepherd hook the terminal screws”*
**Design-Overall**3%
*“Horrible design”*
**Ease Of Use**3%
*“Almost impossible to shepherd hook the terminal screws”*
**Durability**3%
*“It broke”*
### **Top return reasons **
**Color**52%
**Size-Overall**15%
**Advertised Vs Actual Product**7%
**Value For Money**5%
**Functionality-Overall**5%
**Socket/Port/Plug**2%
**Compatibility-Overall**2%
**Material Quality**2%
**Defective Material/Parts**2%
**Connectivity-Overall**2%
## **Common questions**
- **Is brown outlet profitable to sell on Amazon United States?**
- The niche generates $64K/yr across 28 tracked products. 90-day search growth is -7.4%. Flapen's verdict: Skip it (41/100).
- **How competitive is the brown outlet niche?**
- 13 brands and 53 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in brown outlet?**
- Top complaints mined from reviews: Product Condition, Material Quality, Color. The return rate is 5.2% — above our launch gate.
- **What does it cost to enter the brown outlet niche?**
- Listings span $2.17–$39.87; the average listing price is $16.50 (sweet spot $15–$100). The average incumbent carries 1,148 reviews — the moat a new listing must climb.
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