---
title: "Reviews — brita ultramax filter replacement - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/brita-ultramax-filter-replacement/reviews"
last_updated: "2026-08-08T19:59:19.957Z"
locale: en
meta:
  description: "Niche score 58/100 · $27.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $27.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — brita ultramax filter replacement - Flapen"
---

# **brita ultramax filter replacement**

**Worth a look**

Shows a $27.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 100Growth 23Conversion 96Competition 58Returns 93Price range 86Avg price 94Brand share 5Review moat 0Quality gap 28

**Market size**

**Incredible****$27.4M**

$27.4M/yr · 8.6M searches

**Conversion**

**Incredible****14.1%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$22.56**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Price range**

**Great****$10.97–$46.32**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-4.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

**Review moat**

**Bad****53,212.28**

avg incumbent reviews — the moat a new listing must climb

## Reviews