---
title: "Brita Ultramax Filter Replacement — $27.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/brita-ultramax-filter-replacement"
last_updated: "2026-08-08T19:07:42.259Z"
locale: en
meta:
description: "Niche score 58/100 · $27.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $27.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Brita Ultramax Filter Replacement — $27.4M/yr Amazon US Niche (2026) - Flapen"
---
# **brita ultramax filter replacement**
**Worth a look**
Shows a $27.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 100Growth 23Conversion 96Competition 58Returns 93Price range 86Avg price 94Brand share 5Review moat 0Quality gap 28
**Market size**
**Incredible****$27.4M**
$27.4M/yr · 8.6M searches
**Conversion**
**Incredible****14.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$22.56**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$10.97–$46.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-4.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****53,212.28**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, brita ultramax filter replacement is a $27.4M/yr Amazon United States market (8.6M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul–Nov. Verdict: Worth a look — 58/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **brita ultramax filter replacement market data**
- **Units sold / yr**
- **1.0M–1.0M**
- avg 40,000–50,000/product
- **Revenue / yr**
- **$22.6M–$22.6M**
- units × avg price
- **Conversion rate**
- **14.1%**
- **Avg BSR**
- **#7**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **—flat
**Sellers**
**131**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 95%
**Open market**
**1%**
- BRITA73% - Amazon Basics11% - AQUA CREST9% - BREAUILL4% - PURELINE2% - DESENRUIS1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 70 weeks — -4.0% search growth over the last 90 days.
250K150KPrime Day '25Spike '25Black Friday '25Prime Day '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jul, Nov · busiest ÷ quietest = 422.7×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/brita-ultramax-filter-replacement/trend)
## **Top brita ultramax filter replacement search terms**
- **brita filter**4.1M/yr-18.6%6.4% conv. - **brita filter replacement**2.3M/yr+5.8%19.9% conv. - **brita water filter**813K/yr+10.5%8.6% conv. - **brita elite water filter**259K/yr+14.8%13.6% conv. - **brita filters**198K/yr+18.9%14.8% conv. - **brita elite**115K/yr+41.8%8.1% conv. - **brita water filter replacement**100K/yr+6.9%11.8% conv. - **brita replacement filter**83K/yr-4.9%3.6% conv. - **brita elite filter replacement**86K/yr+6.7%14.8% conv. - **brita elite filter**64K/yr+57.0%14.4% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/brita-ultramax-filter-replacement/search-terms)
## **Top brita ultramax filter replacement products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1.1M8%$2.2M12%$3.3M16%$4.4M1K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Brita Filter Replacements for Water Pitchers and Dispensers Elite NSF Certified to Remove 99% of Lead 2 Count Blue**BRITA**$29.98**4.6★55,545 rev](https://www.amazon.com/dp/B01MU7973W) [2**Amazon Basics Enhanced Water Filters for Pitcher Brita Compatible 3-Pack**Amazon Basics**$11.15**4.6★34,546 rev](https://www.amazon.com/dp/B07YT16TMS) [3**Brita Standard Water Filter Standard Replacement Filters for Pitchers and Dispensers BPA Free 4 Count**BRITA**$19.43**4.8★226,837 rev](https://www.amazon.com/dp/B0000CF98Q) [4**AQUA CREST Filter Replacement for Brita Water Pitcher & Dispenser 6 Pack**AQUA CREST**$16.85**4.6★30,466 rev](https://www.amazon.com/dp/B07G7BT8QV) [5**Brita Standard Water Filter Replacements for Pitchers and Dispensers Lasts 2 Months Reduces Chlorine Taste and Odor 3 Count**BRITA**$17.27**4.8★226,837 rev](https://www.amazon.com/dp/B00004SU18)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Brita Standard Water Filter Replacements for Pitchers and Dispensers Lasts 2 Months Reduces Chlorine Taste and Odor 3 Count**BRITA**$17.27**226,837 rev2mo ago](https://www.amazon.com/dp/B00004SU18) [**Brita Standard Water Filter for Pitchers and Dispensers Reduces Copper Cadmium and Mercury Impurities Lasts Two Months or 40 Gallons Includes 6 Filters for Pitchers White**BRITA**$25.24**226,837 rev2mo ago](https://www.amazon.com/dp/B00008IHL8) [**Brita Standard Water Filter for Pitchers and Dispensers BPA-Free Reduces Copper Cadmium and Mercury Impurities Lasts Two Months or 40 Gallons Includes 2 Filters**BRITA**$15.00**226,837 rev2mo ago](https://www.amazon.com/dp/B00BG53EF6) [**Brita Standard Water Filter Standard Replacement Filters for Pitchers and Dispensers BPA Free 4 Count**BRITA**$19.43**226,837 rev2mo ago](https://www.amazon.com/dp/B0000CF98Q) [**Brita UltraMax Large Water Dispenser with 1 BritaPlus Filter 27 Cup capacity Black (Package May Vary)**BRITA**$40.75**2,232 rev1y ago](https://www.amazon.com/dp/B0DG62Y3DM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Basics Enhanced Water Filters for Pitcher Brita Compatible 6-Pack**Amazon Basics**$17.82**4.6★**▲ 238%**](https://www.amazon.com/dp/B07YT1NTCX) [**Brita UltraMax Large Water Dispenser with 1 BritaPlus Filter 27 Cup capacity Black (Package May Vary)**BRITA**$40.75**4.6★**▲ 109%**](https://www.amazon.com/dp/B0DG62Y3DM) [**Water Filter Replacement Compatible with Brita Water Pitchers and Dispensers by DESENRUIS for Classic 35557 OB03 Mavea 107007 Reduce Chlorine and Bad Taste BPA free Pack of 3**DESENRUIS**$14.89**4.3★**▲ 89%**](https://www.amazon.com/dp/B0D1THGDH7) [**Brita Large 10-Cup Elite Water Filter Pitcher WQA NSF/ANSI Certified Reduces 99% of Lead Microplastics & 30 Contaminants BPA-Free Removes Chlorine Taste & Odor 1 Elite Filter White**BRITA**$36.16**4.3★**▲ 42%**](https://www.amazon.com/dp/B0B3GK9RW6) [**Brita Plus Water Filter BPA-Free High-Density Replacement Filter for Pitchers and Dispensers Reduces 2x Contaminants* Lasts Two Months or 40 Gallons Includes 6 Filters**BRITA**$28.14**4.7★**▲ 40%**](https://www.amazon.com/dp/B0CKV2QT1R)
**~~View all trending →~~**
## **What buyers say about brita ultramax filter replacement**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Filtration**26%
*“Filter works well”*
**Value For Money**14%
*“Money well spent”*
**Size-Overall**13%
*“Love the size”*
**Quality-Overall**11%
*“Good product, works as described”*
**Advertised Vs Actual Product**7%
*“As described”*
**Ease Of Use**5%
*“Easy to operate”*
**Efficiency**3%
*“Worked well for 2 changes”*
**Assembly/Installation**2%
*“Easy to assemble”*
**Water Resistance**2%
*“These filters make a delicious crystal clear water”*
**Ease Of Cleaning**2%
*“And enjoy clean water”*
### **What buyers complain about **
**Filtration**31%
*“Does not filter”*
**Leak-Proof**11%
*“Leaks all over”*
**Size-Overall**7%
*“Too big”*
**Durability**6%
*“Dont last”*
**Quality-Overall**6%
*“Garbage quality”*
**Value For Money**5%
*“They may have been less expensive”*
**Functionality-Overall**4%
*“Does not work well”*
**Advertised Vs Actual Product**3%
*“False Advertising”*
**Jamming/Clogging**2%
*“Clogs”*
**Water Resistance**2%
*“less water capacity”*
### **Top return reasons **
**Size-Overall**30%
**Filtration**22%
**Leak-Proof**11%
**Material Quality**7%
**Compatibility-Overall**6%
**Advertised Vs Actual Product**5%
**Value For Money**5%
**Functionality-Overall**3%
**Product Condition**2%
**Water Resistance**2%
## **Common questions**
- **Is brita ultramax filter replacement profitable to sell on Amazon United States?**
- The niche generates $27.4M/yr across 25 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -4.0%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the brita ultramax filter replacement niche?**
- 7 brands and 131 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in brita ultramax filter replacement?**
- Top complaints mined from reviews: Filtration, Leak-Proof, Size-Overall. The return rate is 1.1%.
- **When does demand for brita ultramax filter replacement peak?**
- Demand peaks in Jul–Nov; the busiest month runs 422.7× the quietest.
- **What does it cost to enter the brita ultramax filter replacement niche?**
- Listings span $10.97–$46.32; the average listing price is $22.56 (sweet spot $15–$100). The average incumbent carries 53,212 reviews — the moat a new listing must climb.
## **Related niches in Tools & Home Improvement**
- 73 [**solar outdoor lights**](https://flapen.com/research/us/tools-home-improvement/solar-outdoor-lights)$30.2M/yr+39.8%**Launch it**- 73 [**shower lamp**](https://flapen.com/research/us/tools-home-improvement/shower-lamp)$2.8M/yr+30.2%**Launch it**- 73 [**solar flowers**](https://flapen.com/research/us/tools-home-improvement/solar-flowers)$607K/yr+52.0%**Worth a look**- 73 [**american flag lights**](https://flapen.com/research/us/tools-home-improvement/american-flag-lights)$465K/yr+736.5%**Worth a look**- 73 [**solar fairy lights**](https://flapen.com/research/us/tools-home-improvement/solar-fairy-lights)$3.5M/yr+64.6%**Launch it**- 73 [**solar watering can with cascading lights**](https://flapen.com/research/us/tools-home-improvement/solar-watering-can-with-cascading-lights)$304K/yr+124.3%**Worth a look**[**All Tools & Home Improvement niches **](https://flapen.com/research/us/tools-home-improvement)