---
title: "Brass Kitchen Hardware — $67K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/brass-kitchen-hardware"
last_updated: "2026-08-08T19:09:51.243Z"
locale: en
meta:
description: "Niche score 42/100 · $67K/yr market · 249K searches/yr · $35.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $67K/yr market · 249K searches/yr · $35.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Brass Kitchen Hardware — $67K/yr Amazon US Niche (2026) - Flapen"
---
# **brass kitchen hardware**
**Skip it**
High returns (11.4%) — this niche doesn't clear our bar today.
Market size 17Growth 44Conversion 9Competition 88Returns 2Price range 87Avg price 95Brand share 42Review moat 60Quality gap 23
**Avg price**
**Incredible****$35.71**
avg listing price — sweet spot $15–$100
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Price range**
**Great****$8.58–$76.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,107.06**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+15.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$67K**
$67K/yr · 249K searches
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****11.4%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, brass kitchen hardware is a $67K/yr Amazon United States market (249K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 42/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **brass kitchen hardware market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$107K–$143K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#210**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**25 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**80%**
Top 20: 98%
**Top-5 click share**
**27%**
Top 20: 57%
**Open market**
**17%**
- khtumeware41% - Ravinte22% - Asidrama10% - RZDEAL5% - CABDM3% - JOY DECOR3% - Open — no brand owns it (19 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +15.3% search growth over the last 90 days.
6K4KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/brass-kitchen-hardware/trend)
## **Top brass kitchen hardware search terms**
- **brushed brass cabinet pulls**125K/yr+6.7%0.7% conv. - **solid brass cabinet pulls**29K/yr+8.3%0.2% conv. - **polished brass cabinet pulls**29K/yr+7.3%0.5% conv. - **brushed brass cabinet handles**14K/yr+154.6%0.7% conv. - **satin brass cabinet pulls**18K/yr+10.2%0.5% conv. - **brushed brass drawer pulls**10K/yr+93.6%0.2% conv. - **brushed brass cabinet hardware**6K/yr+20.9%0.3% conv. - **brushed brass**7K/yr-2.0%0.3% conv. - **brushed brass hardware**5K/yr-2.9%0.8% conv. - **brushed brass pulls**5K/yr-6.8%0.8% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/brass-kitchen-hardware/search-terms)
## **Top brass kitchen hardware products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$3K6%$4K8%$5K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ravinte 30 Pack 5 Inch Cabinet Pulls Brushed Brass Stainless Steel Kitchen Drawer Pulls Cabinet Handles 5Length 3 Hole Center**Ravinte**$28.13**4.7★38,139 rev](https://www.amazon.com/dp/B08CRBL5S9) [2**Ravinte Brushed Brass Solid Pulls Cabinet Handles 5 Inch 10 Pack**Ravinte**$26.16**4.8★585 rev](https://www.amazon.com/dp/B09LQ65J57) [3**khtumeware 10 Pack 5 Inch Hole Center Brushed Brass Cabinet Pulls Heavy Duty Solid Warm Brass Cabinet Handles cabinets Dressers Kitchens Handles Bathroom cabinets**khtumeware**$42.41**4.8★96 rev](https://www.amazon.com/dp/B0DHTN8BYM) [4**Asidrama 10 Pack 5 Inch(128mm) Brushed Brass Kitchen Cabinet Handles Cabinet Pulls Kitchen Cabinet Hardware for Cupboard Drawer Pulls**Asidrama**$31.31**4.8★723 rev](https://www.amazon.com/dp/B0C4NFHWJC) [5**Asidrama 10 Pack 5 Inch(128mm) Brushed Brass Kitchen Cabinet Handles Gold Cabinet Pulls Kitchen Cabinet Hardware for Cupboard Drawer Pulls**Asidrama**$35.46**4.7★1,228 rev](https://www.amazon.com/dp/B09M6NJKG1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ravinte Champagne Bronze Kitchen Pulls Cabinet Handles 5 Inch 10 Pack**Ravinte**$32.82**96 rev5mo ago](https://www.amazon.com/dp/B0FX2PT82M) [**Coinkoly 10 Pack 5 Inch (128mm) Brushed Brass Cabinet Pulls Heavy-Duty Solid Kitchen Cabinet Handles Brass Hardware for Bathrooms Cupboard Drawer**Coinkoly**$34.99**21 rev10mo ago](https://www.amazon.com/dp/B0FRF2VFK7) [**khtumeware 10 Pack 5inch(128mm) Hole Center Brushed Brass Cabinet Pulls Heavy-Duty Satin Brass Cabinet Hardware Pulls for Kitchens bathrooms and Dresser Handle**khtumeware**$35.17**103 rev11mo ago](https://www.amazon.com/dp/B0FNQCPMD2) [**khtumeware 10 Pack 5inch(128mm) Hole Center Brushed Brass Cabinet pulls Satin Brass Solid Heavy-Duty Tradition Kitchen Cabinet Handle Cabinet Hardware for Dressing Table Bathroom Pull**khtumeware**$42.84**63 rev1y ago](https://www.amazon.com/dp/B0FJSHH6T8) [**khtumeware 10 Pack Solid Handles 5-Inch(128mm) Satin Brass Cabinet Pulls Heavy Duty Brushed Brass Handles for Kitchen Cabinets Cupboards Drawers and Bathroom Hardware**khtumeware**$36.30**44 rev1y ago](https://www.amazon.com/dp/B0FH2B856B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**khtumeware 10 Pack 5inch(128mm) Hole Center Brushed Brass Cabinet Pulls Heavy-Duty Satin Brass Cabinet Hardware Pulls for Kitchens bathrooms and Dresser Handle**khtumeware**$35.17**4.7★**▲ 105%**](https://www.amazon.com/dp/B0FNQCPMD2) [**Coinkoly 10 Pack 5 Inch (128mm) Brushed Brass Cabinet Pulls Heavy-Duty Solid Kitchen Cabinet Handles Brass Hardware for Bathrooms Cupboard Drawer**Coinkoly**$34.99**4.4★**▲ 100%**](https://www.amazon.com/dp/B0FRF2VFK7) [**Ravinte Champagne Bronze Kitchen Pulls Cabinet Handles 5 Inch 10 Pack**Ravinte**$32.82**4.7★**▲ 99%**](https://www.amazon.com/dp/B0FX2PT82M) [**khtumeware 10 Pack Solid Handles 5-Inch(128mm) Satin Brass Cabinet Pulls Heavy Duty Brushed Brass Handles for Kitchen Cabinets Cupboards Drawers and Bathroom Hardware**khtumeware**$36.30**4.4★**▲ 79%**](https://www.amazon.com/dp/B0FH2B856B) [**JOY DECOR 30 Pack 5 Inch Cabinet Pulls Kitchen Cabinet Handles with 3 Inch Hole Center Brushed Brass Cabinet Hardware Stainless Steel Kitchen Drawer Pulls for Cabinets Cupboard 76mm Hole Centers**JOY DECOR**$19.37**4.7★**▲ 64%**](https://www.amazon.com/dp/B0DNX9WGZP)
**~~View all trending →~~**
## **What buyers say about brass kitchen hardware**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“The quality also seems strong”*
**Value For Money**14%
*“Cant beat this price”*
**Design-Overall**10%
*“Well crafted”*
**Assembly/Installation**9%
*“Easy Install”*
**Color**8%
*“The color is so pretty”*
**Weight Heavy**7%
*“They have a lovely heavy weight feel to them”*
**Advertised Vs Actual Product**5%
*“Just what I wanted”*
**Strength**4%
*“Solid Feel, Great Look, Easy Install”*
**Durability**3%
*“They are durable”*
**Weight Light**3%
*“Lightweight and adjustable”*
### **What buyers complain about **
**Color**24%
*“Disappointed with the color”*
**Quality-Overall**12%
*“Worst quality screws”*
**Assembly/Installation**9%
*“One installed I cant see that at all”*
**Value For Money**8%
*“Looks Expensive”*
**Advertised Vs Actual Product**7%
*“color misleading. Not the same color as the picture only gave one star.”*
**Size-Overall**3%
*“These for turned out to be the wrong size for what I got these handles for”*
**Durability**3%
*“over half of them broke when installing”*
**Compatibility-Overall**2%
*“didnt work with my cabinets”*
**Paint Quality**1%
*“The paint wears off very quickly”*
**Maintenance And Repair**1%
*“Going to have to replace them all”*
### **Top return reasons **
**Color**40%
**Size-Overall**40%
**Advertised Vs Actual Product**3%
**Value For Money**3%
**Compatibility-Overall**3%
**Quality-Overall**2%
**Functionality-Overall**2%
**Defective Material/Parts**2%
**Brightness/Shine/Glow**1%
**Design-Overall**1%
## **Common questions**
- **Is brass kitchen hardware profitable to sell on Amazon United States?**
- The niche generates $67K/yr across 77 tracked products. 3 of 14 products launched in the last 360 days are still selling. 90-day search growth is +15.3%. Flapen's verdict: Skip it (42/100).
- **How competitive is the brass kitchen hardware niche?**
- 25 brands and 30 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in brass kitchen hardware?**
- Top complaints mined from reviews: Color, Quality-Overall, Assembly/Installation. The return rate is 11.4% — above our launch gate.
- **When does demand for brass kitchen hardware peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the brass kitchen hardware niche?**
- Listings span $8.58–$76.16; the average listing price is $35.71 (sweet spot $15–$100). The average incumbent carries 1,107 reviews — the moat a new listing must climb.
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