---
title: "Brass Door Plate — $28K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/brass-door-plate"
last_updated: "2026-08-08T18:15:43.287Z"
locale: en
meta:
description: "Niche score 45/100 · $28K/yr market · 22K searches/yr · $36.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $28K/yr market · 22K searches/yr · $36.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Brass Door Plate — $28K/yr Amazon US Niche (2026) - Flapen"
---
# **brass door plate**
**Skip it**
A small market ($28K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 32Conversion 43Competition 60Returns 21Price range 90Avg price 95Brand share 45Review moat 91Quality gap 53
**Avg price**
**Incredible****$36.89**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****175.25**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$10.84–$80.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+5.9%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****6.2%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$28K**
$28K/yr · 22K searches
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, brass door plate is a $28K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Oct. Verdict: Skip it — 45/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **brass door plate market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$18K–$28K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#62**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **93%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 91%
**Open market**
**18%**
- PRIME-LINE31% - CANGETS24% - Deck the Door Decor11% - Don-Jo7% - Profasion5% - GDI Hardware5% - Open — no brand owns it (7 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 94 weeks — +5.9% search growth over the last 90 days.
600400Spike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/brass-door-plate/trend)
## **Top brass door plate search terms**
- **brass door kick plate**7K/yr+36.2%2.7% conv. - **brass door plate**8K/yr-8.5%1.0% conv. - **brass kick plate**5K/yr+7.5%1.6% conv. - **brass kick plates for doors**1K/yr-18.9%1.4% conv. - **brass kickplates for exterior doors**481/yr-20.2%7.5% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/brass-door-plate/search-terms)
## **Top brass door plate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$6K30%$8K40%$11K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Prime-Line MP4618 Kick Plate 8 In. x 34 In. Brite Brass on Aluminum Door Kick Plate (Single Pack)**PRIME-LINE**$26.28**4.5★396 rev](https://www.amazon.com/dp/B077959T5B) [2**Door Kick Plate 6 x 34 Aluminum Kick Plate Fits 36 Doors Gold Mirror Finish**CANGETS**$36.77**4.3★118 rev](https://www.amazon.com/dp/B0FGFF2P97) [3**Door Push Plate 4 x 16 Aluminum Metal Kick Plate Gold Mirror 2 Pack**CANGETS**$15.08**4.7★157 rev](https://www.amazon.com/dp/B0FGQG3HZZ) [4**Door Kick Plate 6 x 28 Aluminum Kick Plate Fits 30 Doors Gold Mirror Finish**CANGETS**$29.20**4.3★118 rev](https://www.amazon.com/dp/B0FGF5NB37) [5**Deck the Door Decor | Door Kick Plate - Anodized Aluminum Screw Mount Satin Black Satin Nickel Shiny Brass & Oil Rubbed Bronze Finish Many Sizes (8x34 Shiny Brass)**Deck the Door Decor**$80.49**4.7★168 rev](https://www.amazon.com/dp/B0944WRH6G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Door Push Plate 4 x 16 Aluminum Metal Kick Plate Gold Mirror 2 Pack**CANGETS**$15.08**157 rev1y ago](https://www.amazon.com/dp/B0FGQG3HZZ) [**Door Kick Plate 6 x 34 Aluminum Kick Plate Fits 36 Doors Gold Mirror Finish**CANGETS**$36.77**118 rev1y ago](https://www.amazon.com/dp/B0FGFF2P97) [**Door Kick Plate 6 x 28 Aluminum Kick Plate Fits 30 Doors Gold Mirror Finish**CANGETS**$29.20**118 rev1y ago](https://www.amazon.com/dp/B0FGF5NB37) [**STALLION HARDWARE Polished Brass 9.5 Push Plate - Durable Solid Brass Door Trim Protects Against Scratches & Tarnish Perfect for Home & Office Decor**STALLION HARDWARE**$28.69**2 rev1y ago](https://www.amazon.com/dp/B0F8QTSM23) [**2 PCS 8 x 34 Self Adhesive Door Kick Plate for Bottom of Door Stainless Steel Front Door Kick Plates Kickplates for 36 Door Interior and Exterior (Brushed Gold)**Profasion**$32.98**131 rev1y ago](https://www.amazon.com/dp/B0DZGZ3FW5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CPG Products - Metal Aluminum Kick Plate - 3/64-inch Thick - Choose The Height and Width for Your Door (Brass Tone 8 X 28)**Don-Jo**$41.97**4.6★**▲ 173%**](https://www.amazon.com/dp/B0B8JYYYKM) [**Protection Plates/Push Plates (Polished Brass 4 x 22)**GDI Hardware**$28.10**4.3★**▲ 138%**](https://www.amazon.com/dp/B0DHQ6S6SS) [**SCHLAGE Ives by Schlage 6X34 Schlage C8400B3 Kick Plate 34 in L X 6 in W for Use with Exterior Or Interior Door Surface**SCHLAGE**$38.35**4.5★**▲ 93%**](https://www.amazon.com/dp/B00HDN08Z4) [**Deck The Door Decor Premium Door Kick Plate Kwik Plate Mounting No Drill Protective Door Plate for Interior & Exterior Doors - Made in USA - 8x34 Shiny Brass**Deck the Door Decor**$80.48**4.5★**▲ 86%**](https://www.amazon.com/dp/B09458M771) [**STALLION HARDWARE Polished Brass 9.5 Push Plate - Durable Solid Brass Door Trim Protects Against Scratches & Tarnish Perfect for Home & Office Decor**STALLION HARDWARE**$28.69**5.0★**▲ 79%**](https://www.amazon.com/dp/B0F8QTSM23)
**~~View all trending →~~**
## **What buyers say about brass door plate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**18%
*“Easy to install”*
**Quality-Overall**18%
*“Excellent product”*
**Advertised Vs Actual Product**9%
*“Product as advertised”*
**Value For Money**8%
*“Definitely worth the money”*
**Ease Of Use**6%
*“Very easy to use”*
**Size-Overall**6%
*“it fits so much better”*
**Adhesion/Stickiness**4%
*“Good affordable stick on kick plate”*
**Durability**4%
*“Durable, nice to look at also”*
**Drop/Impact Protection**2%
*“protect doors well”*
**Design-Overall**2%
*“Beautiful design”*
### **What buyers complain about **
**Color**13%
*“My house faces West and the front takes a lot of weather-- snow, rain, heat/sun-- and the brass color plate I had looks horrible now”*
**Assembly/Installation**12%
*“difficult to install”*
**Adhesion/Stickiness**11%
*“Be careful removing the backing film so you don't take the adhesive with it”*
**Quality-Overall**10%
*“Poor quality control”*
**Flatness**8%
*“Laid flat and weighted down for 2 weeks and still would curl”*
**Thickness**8%
*“It very thick”*
**Size-Overall**7%
*“It is bigger than the last one that I had”*
**Value For Money**5%
*“Looks expensive”*
**Ease Of Use**3%
*“Not easy to apply”*
**Advertised Vs Actual Product**2%
*“Not the dimensions described in photo”*
### **Top return reasons **
**Size-Overall**48%
**Color**20%
**Defective Material/Parts**5%
**Advertised Vs Actual Product**4%
**Compatibility-Overall**4%
**Functionality-Overall**3%
**Brightness/Shine/Glow**3%
**Adhesion/Stickiness**2%
**Value For Money**2%
**Add-Ons/Attachments**1%
## **Common questions**
- **Is brass door plate profitable to sell on Amazon United States?**
- The niche generates $28K/yr across 28 tracked products. 90-day search growth is +5.9%. Flapen's verdict: Skip it (45/100).
- **How competitive is the brass door plate niche?**
- 13 brands and 24 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in brass door plate?**
- Top complaints mined from reviews: Color, Assembly/Installation, Adhesion/Stickiness. The return rate is 6.2% — above our launch gate.
- **When does demand for brass door plate peak?**
- Demand peaks in Oct; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the brass door plate niche?**
- Listings span $10.84–$80.49; the average listing price is $36.89 (sweet spot $15–$100). The average incumbent carries 175 reviews — the moat a new listing must climb.
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