---
title: "Br40 Led Light Bulbs — $269K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/br40-led-light-bulbs"
last_updated: "2026-08-08T18:21:11.060Z"
locale: en
meta:
description: "Niche score 49/100 · $269K/yr market · 134K searches/yr · $29.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $269K/yr market · 134K searches/yr · $29.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Br40 Led Light Bulbs — $269K/yr Amazon US Niche (2026) - Flapen"
---
# **br40 led light bulbs**
**Skip it**
Soft demand (-6.7% this quarter) — this niche doesn't clear our bar today.
Market size 49Growth 22Conversion 74Competition 59Returns 31Price range 87Avg price 95Brand share 26Review moat 55Quality gap 47
**Avg price**
**Incredible****$29.46**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.45–$73.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,294.15**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$269K**
$269K/yr · 134K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.5%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-6.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, br40 led light bulbs is a $269K/yr Amazon United States market (134K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 49/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **br40 led light bulbs market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$295K–$368K**
- units × avg price
- **Conversion rate**
- **6.8%**
- **Avg BSR**
- **#941**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**77**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 93%
**Open market**
**7%**
- Sunco Lighting51% - Feit Electric27% - TORCHSTAR4% - E ENERGETIC LIGHTING4% - LEDVANCE3% - GE3% - Open — no brand owns it (5 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.7% search growth over the last 90 days.
4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/br40-led-light-bulbs/trend)
## **Top br40 led light bulbs search terms**
- **br40 led light bulbs**55K/yr-7.9%5.2% conv. - **br40**17K/yr+1.5%3.5% conv. - **br40 65w indoor flood**14K/yr+1.3%5.3% conv. - **br 40 led light bulbs**8K/yr-18.9%6.1% conv. - **br40 led**5K/yr+23.7%5.1% conv. - **br40 light bulbs**6K/yr-7.1%3.9% conv. - **ecosmart br40**4K/yr+4.3%1.6% conv. - **br 40 65w indoor flood light bulbs soft white**4K/yr+11.0%8.3% conv. - **br40 bulb**3K/yr+28.6%4.0% conv. - **sunco br40 led 1400 17w**2K/yr+4.5%15.0% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/br40-led-light-bulbs/search-terms)
## **Top br40 led light bulbs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$11K8%$22K12%$32K16%$43K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sunco 6 Pack BR40 LED Flood Light Bulb E26 17W=100W 3000K Warm White**Sunco Lighting**$33.45**4.5★6,221 rev](https://www.amazon.com/dp/B0197CGB7W) [2**Sunco 6 Pack BR40 LED Flood Light Bulb E26 17W=100W 2700K Soft White**Sunco Lighting**$33.92**4.5★6,221 rev](https://www.amazon.com/dp/B079LXPFTW) [3**Feit Electric BR40 LED Light Bulbs 65W Eq Dimmable Soft White 6 Pack**Feit Electric**$34.75**4.5★766 rev](https://www.amazon.com/dp/B08412SDSH) [4**Feit Electric BR40 LED Light Bulbs 65W Eq Dimmable Soft White 2 Pack**Feit Electric**$13.42**4.5★766 rev](https://www.amazon.com/dp/B06X95LJW5) [5**Sunco 10 Pack BR40 LED Flood Light Bulb E26 17W=100W 5000K Daylight**Sunco Lighting**$53.38**4.5★3,575 rev](https://www.amazon.com/dp/B01NBKAS6T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Feit Electric BR40 LED Light Bulb 100W Eq 5CCT 6Way 2 Pack**Feit Electric**$20.51**57 rev1y ago](https://www.amazon.com/dp/B0DT7S4JH1) [**LUXRITE BR40 LED Light Bulb 12W (75 Watt Equivalent) 5CCT 2700K 3000K 3500K 4000K 5000K CRI 90 Dimmable 1080 Lumens LED Flood Light Bulb UL Listed E26 Medium Base (4 Pack)**LUXRITE**$32.09**52 rev1y ago](https://www.amazon.com/dp/B0DQDZR9MC) [**Bioluz LED 4 Pack BR40 LED Light Bulbs - Brightest Dimmable Instant ON Warm White 2700K 120W Equivalent Using 16W 1400 Lumen High CRI Indoor Floodlight Bulb Smooth UL Listed FCC RoHS Compliant**Bioluz LED**$24.86**15 rev1y ago](https://www.amazon.com/dp/B0DPGPVZB4) [**Energetic BR40 LED Indoor Flood Light Bulbs Dimmable 5000K Daylight 110W Equivalent 1600LM E26 Base Recessed Can Light High Lumen Flicker Free UL Listed 10 Pack**E ENERGETIC LIGHTING**$48.16**139 rev1y ago](https://www.amazon.com/dp/B0DNQ4RDWB) [**Feit Electric BR40 LED Light Bulb 5CCT Dimmable - 150W Equivalent 1 Pack**Feit Electric**$11.35**110 rev2y ago](https://www.amazon.com/dp/B0CSTBRX4L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Feit Electric BR40 LED Light Bulb 5CCT Dimmable - 85W Equivalent 1 Pack**Feit Electric**$8.45**5.0★**▲ 203%**](https://www.amazon.com/dp/B0CSTBXWHT) [**Sunco 4 Pack BR40 LED Flood Light Bulb E26 17W=100W 3000K Warm White**Sunco Lighting**$26.72**4.4★**▲ 152%**](https://www.amazon.com/dp/B07RL4GCXR) [**Sunco 10 Pack BR40 LED Flood Light Bulb E26 17W=100W 5000K Daylight**Sunco Lighting**$53.38**4.5★**▲ 61%**](https://www.amazon.com/dp/B01NBKAS6T) [**Feit Electric BR40 LED Light Bulb 5CCT Dimmable - 150W Equivalent 1 Pack**Feit Electric**$11.35**4.3★**▲ 59%**](https://www.amazon.com/dp/B0CSTBRX4L) [**Energetic BR40 LED Indoor Flood Light Bulbs Dimmable 5000K Daylight 110W Equivalent 1600LM E26 Base Recessed Can Light High Lumen Flicker Free UL Listed 10 Pack**E ENERGETIC LIGHTING**$48.16**4.4★**▲ 58%**](https://www.amazon.com/dp/B0DNQ4RDWB)
**~~View all trending →~~**
## **What buyers say about br40 led light bulbs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**44%
*“Bright lights”*
**Quality-Overall**9%
*“Good quality light”*
**Advertised Vs Actual Product**9%
*“Works as advertised”*
**Bulb Flicker/Dimming/Color**8%
*“Doesn't flicker and works perfectly with a dimmer switch”*
**Value For Money**7%
*“Good value”*
**Color**6%
*“The adjustable color choice is fantastic”*
**Size-Overall**3%
*“Good fit,”*
**Efficiency**3%
*“Works Perfect”*
**Adjustability/Rotatability/Reclining**2%
*“Adjustable”*
**Durability**2%
*“Bulb Life”*
### **What buyers complain about **
**Bulb Flicker/Dimming/Color**31%
*“Flickering lights”*
**Durability**21%
*“Dont last”*
**Color**8%
*“This requires an annoying cycling of the wall switch several times to get back to your default color”*
**Brightness/Shine/Glow**7%
*“Blinding light”*
**Functionality-Overall**5%
*“Bulbs did not work”*
**Value For Money**5%
*“the increase in price I would not order them again”*
**Quality-Overall**5%
*“purposely chose these Feit bulbs thinking they would be better quality”*
**Socket/Port/Plug**3%
*“They simply didnt turn on when I put them into the socket”*
**Connectivity-Overall**3%
*“interferes with wifi not worth it”*
**Ease Of Use**1%
*“hard to do”*
### **Top return reasons **
**Size-Overall**48%
**Brightness/Shine/Glow**15%
**Bulb Flicker/Dimming/Color**11%
**Color**10%
**Advertised Vs Actual Product**6%
**Functionality-Overall**2%
**Defective Material/Parts**2%
**Compatibility-Overall**2%
**Value For Money**1%
**Product Condition**1%
## **Common questions**
- **Is br40 led light bulbs profitable to sell on Amazon United States?**
- The niche generates $269K/yr across 27 tracked products. 90-day search growth is -6.7%. Flapen's verdict: Skip it (49/100).
- **How competitive is the br40 led light bulbs niche?**
- 11 brands and 77 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in br40 led light bulbs?**
- Top complaints mined from reviews: Bulb Flicker/Dimming/Color, Durability, Color. The return rate is 4.5%.
- **When does demand for br40 led light bulbs peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the br40 led light bulbs niche?**
- Listings span $8.45–$73.69; the average listing price is $29.46 (sweet spot $15–$100). The average incumbent carries 1,294 reviews — the moat a new listing must climb.
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