---
title: "Search terms — box cutter - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/box-cutter/search-terms"
last_updated: "2026-08-08T19:10:52.166Z"
locale: en
meta:
  description: "Niche score 63/100 · $8.3M/yr market · 8.3M searches/yr · $11.73 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · $8.3M/yr market · 8.3M searches/yr · $11.73 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — box cutter - Flapen"
---

# **box cutter**

**Launch it**

A $8.3M/yr market growing +3.3% this quarter with returns at 1.0% — clears our launch bar.

Market size 100Growth 29Conversion 81Competition 62Returns 95Price range 70Avg price 48Brand share 67Review moat 35Quality gap 28

**Market size**

**Incredible****$8.3M**

$8.3M/yr · 8.3M searches

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.5%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$4.71–$39.38**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****$11.73**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****2,967.47**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+3.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

## Search terms