---
title: "Black Toilet — $596K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/black-toilet"
last_updated: "2026-08-08T17:26:39.665Z"
locale: en
meta:
description: "Niche score 48/100 · $596K/yr market · 193K searches/yr · $311.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $596K/yr market · 193K searches/yr · $311.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Toilet — $596K/yr Amazon US Niche (2026) - Flapen"
---
# **black toilet**
**Skip it**
Prices mostly outside the sweet spot ($123.30–$591.14) — this niche doesn't clear our bar today.
Market size 64Growth 20Conversion 12Competition 57Returns 78Price range 0Avg price 29Brand share 64Review moat 79Quality gap 63
**Review moat**
**Great****413.75**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$596K**
$596K/yr · 193K searches
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$311.34**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-9.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$123.30–$591.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, black toilet is a $596K/yr Amazon United States market (193K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 48/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black toilet market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$467K–$623K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#97**
- **Page quality**
- **0%**
- **Prime**
- **50%**
- **Sponsored**
- **100%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**27**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 95%
**Open market**
**27%**
- Swiss Madison23% - HRVEOCEI20% - HOROW10% - Los Flexi7% - DeerValley7% - Simple Project6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.4% search growth over the last 90 days.
5K4KPrime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/black-toilet/trend)
## **Top black toilet search terms**
- **black toilet**161K/yr-9.8%0.6% conv. - **toilet black**11K/yr-16.3%0.5% conv. - **black toilets**10K/yr-9.6%0.5% conv. - **matte black toilet**8K/yr+9.1%0.5% conv. - **black toliet**3K/yr-3.0%0.7% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/black-toilet/search-terms)
## **Top black toilet products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$30K10%$60K15%$89K20%$119K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HRVEOCEI Black One Piece Toilets for Bathrooms Compact Dual Flush Toilet Elongated with Soft Closing Seat Modern 12 Inch Rough in Toilet Map 1000g Comfort Height Silent Design (Black)**HRVEOCEI**$136.27**5.0★5 rev](https://www.amazon.com/dp/B0FLVJ2JXX) [2**St. Tropez One Piece Elongated Toilet Vortex Flush in Glossy Black 1.1/1.6 gpf**Swiss Madison**$261.56**4.2★2,483 rev](https://www.amazon.com/dp/B0D7DBTY1N) [3**Black Toilet with Rimless Swirl Flush Los Flexi 17.3 ADA Modern Elongated One Piece Toilets For Bathrooms Dual Flush 1.0/1.28 GPF Comfort Chair Height Soft-Close Black Toilet Seat & 12 Rough-In**Los Flexi**$291.19**4.7★60 rev](https://www.amazon.com/dp/B0FDH32HTT) [4**HOROW T0338WB Elongated One Piece Toilet Black Compact Modern Toilet with Comfortable Seat Height ADA Chair Height 17.3 Power Dual Flush 1.1/1.6 GPF Matte Black 12 Rough-in**HOROW**$313.14**4.3★133 rev](https://www.amazon.com/dp/B0CJXSMXW6) [5**Concorde One Piece Square Toilet Dual Flush in Glossy Black 1.1/1.6 gpf**Swiss Madison**$278.06**4.0★355 rev](https://www.amazon.com/dp/B0D12D9NYH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Black One Piece Toilet with Dual Flush Compact Toilet for Small Bathrooms Elongated Bowl with Comfy 17 H Seat for Apartment 12 Rough-In Toilet & Soft Closing Modern (Black)**Nahenduo**$123.30**0 rev1w ago](https://www.amazon.com/dp/B0FRGDGZGM) [**BCANHOME Black Smart Toilet Tankless Bidet Toilet with Auto Open/Close Lid Heated Seat Warm Wash & Dryer Night Light Soft-Close Modern Elongated One Piece Toilets 1.28 GPF**BCANhome**$591.14**1 rev4mo ago](https://www.amazon.com/dp/B0GQYWTYQ7) [**One Piece Toilet Elongated One-Piece Toilet for Bathrooms Dual Power Flush Toilet 1.1/1.6 GPF and MAP 900g Soft Close Durable Ceramic Easy-to-Clean Surface (Black)**Clovis**$308.33**11 rev8mo ago](https://www.amazon.com/dp/B0DXV68W14) [**Casta Diva Elongated One Piece Toilet Black with 17 ADA Comfort Chair Height Seat Compact Toilet for Bathroom Power Dual Flush 1.1/1.6GPF & MAP 1000g 12 Rough-in Matte Black**CASTA DIVA**$342.74**359 rev8mo ago](https://www.amazon.com/dp/B0G1C9LBMC) [**DeerValley Compact One Piece Toilet Standard Seat Height for Small Bathroom Dual Flush 1.1/1.6 GPF Powerful and Quiet 12 Rough-In Skirted Toilet**DeerValley**$281.90**194 rev9mo ago](https://www.amazon.com/dp/B0FX4V45CB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BCANHOME Black Smart Toilet Tankless Bidet Toilet with Auto Open/Close Lid Heated Seat Warm Wash & Dryer Night Light Soft-Close Modern Elongated One Piece Toilets 1.28 GPF**BCANhome**$591.14**4.0★**▲ 277%**](https://www.amazon.com/dp/B0GQYWTYQ7) [**Black One Piece Toilet with Dual Flush Compact Toilet for Small Bathrooms Elongated Bowl with Comfy 17 H Seat for Apartment 12 Rough-In Toilet & Soft Closing Modern (Black)**Nahenduo**$123.30**0.0★**▲ 239%**](https://www.amazon.com/dp/B0FRGDGZGM) [**HRVEOCEI Black One Piece Toilets for Bathrooms Compact Dual Flush Toilet Elongated with Soft Closing Seat Modern 12 Inch Rough in Toilet Map 1000g Comfort Height Silent Design (Black)**HRVEOCEI**$136.27**5.0★**▲ 99%**](https://www.amazon.com/dp/B0FLVJ2JXX) [**St. Tropez One Piece Elongated Toilet Dual Vortex Flush 1.1/1.6 gpf with 10 Rough-In Matte Black**Swiss Madison**$370.49**4.2★**▲ 80%**](https://www.amazon.com/dp/B0B6Q3WLZH) [**Casta Diva Elongated One Piece Toilet Black with 17 ADA Comfort Chair Height Seat Compact Toilet for Bathroom Power Dual Flush 1.1/1.6GPF & MAP 1000g 12 Rough-in Matte Black**CASTA DIVA**$342.74**4.4★**▲ 60%**](https://www.amazon.com/dp/B0G1C9LBMC)
**~~View all trending →~~**
## **What buyers say about black toilet**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**18%
*“Easy to install”*
**Strength**14%
*“Sturdy, attractive, efficient and quiet”*
**Design-Overall**12%
*“They are attractive”*
**Quality-Overall**10%
*“Good quality”*
**Color**8%
*“My wife loves the black color”*
**Advertised Vs Actual Product**8%
*“Exactly what I expected”*
**Shape/Style**8%
*“The look is great”*
**Ease Of Cleaning**6%
*“Easy flush and you don't have to clean”*
**Value For Money**3%
*“Great value for money”*
**Size-Overall**3%
*“New one is perfect everything fits great and looks amazing”*
### **What buyers complain about **
**Size-Overall**23%
*“the seat is a little smaller than the bowl”*
**Quality-Overall**18%
*“the quality is completely falsely advertised”*
**Assembly/Installation**14%
*“Super difficult to install. had to get a professional”*
**Strength**9%
*“The cover seems very flimsy”*
**Advertised Vs Actual Product**7%
*“Deceptive advertising”*
**Mechanism Issues**6%
*“is not easy to tighten”*
**Ease Of Use**3%
*“the toilet seat itself is tricky at best”*
**Noise Level**3%
*“Weak flush and makes a weird noise when water refills following a flush”*
**Touch/Button Controls**3%
*“Buttons feel cheap”*
**Add-Ons/Attachments**3%
*“Had to buy extra parts to make it attach”*
### **Top return reasons **
**Size-Overall**44%
**Leak-Proof**9%
**Color**7%
**Defective Material/Parts**7%
**Quality-Overall**6%
**Advertised Vs Actual Product**4%
**Height**4%
**Mechanism Issues**4%
**Value For Money**4%
**Assembly/Installation**2%
## **Common questions**
- **Is black toilet profitable to sell on Amazon United States?**
- The niche generates $596K/yr across 24 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -9.4%. Flapen's verdict: Skip it (48/100).
- **How competitive is the black toilet niche?**
- 15 brands and 27 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in black toilet?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Assembly/Installation. The return rate is 1.9%.
- **When does demand for black toilet peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the black toilet niche?**
- Listings span $123.30–$591.14; the average listing price is $311.34 (sweet spot $15–$100). The average incumbent carries 414 reviews — the moat a new listing must climb.
## **Related niches in Tools & Home Improvement**
- 73 [**solar outdoor lights**](https://flapen.com/research/us/tools-home-improvement/solar-outdoor-lights)$30.2M/yr+39.8%**Launch it**- 73 [**shower lamp**](https://flapen.com/research/us/tools-home-improvement/shower-lamp)$2.8M/yr+30.2%**Launch it**- 73 [**solar flowers**](https://flapen.com/research/us/tools-home-improvement/solar-flowers)$607K/yr+52.0%**Worth a look**- 73 [**american flag lights**](https://flapen.com/research/us/tools-home-improvement/american-flag-lights)$465K/yr+736.5%**Worth a look**- 73 [**solar fairy lights**](https://flapen.com/research/us/tools-home-improvement/solar-fairy-lights)$3.5M/yr+64.6%**Launch it**- 73 [**solar watering can with cascading lights**](https://flapen.com/research/us/tools-home-improvement/solar-watering-can-with-cascading-lights)$304K/yr+124.3%**Worth a look**[**All Tools & Home Improvement niches **](https://flapen.com/research/us/tools-home-improvement)