---
title: "Black Tape Measure — $173K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/black-tape-measure"
last_updated: "2026-08-06T19:40:32.217Z"
locale: en
meta:
description: "Niche score 50/100 · $173K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $173K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Black Tape Measure — $173K/yr Amazon US Niche (2026) - Flapen"
---
# **black tape measure**
**Worth a look**
Shows a sweet-spot price point ($23.48 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 35Growth 29Conversion 56Competition 45Returns 91Price range 83Avg price 95Brand share 0Review moat 74Quality gap 65
**Avg price**
**Incredible****$23.48**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$9.32–$47.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****536.62**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$173K**
$173K/yr · 157K searches
**Growth**
**Okay****+2.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, black tape measure is a $173K/yr Amazon United States market (157K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black tape measure market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$188K–$235K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#217**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **86%**
- **Out of stock**
- **9.7%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **▼falling
**Sellers**
**51**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 99%
**Open market**
**0%**
- Crescent67% - Lufkin33%
## **Demand**
Weekly Amazon search volume, last 44 weeks — +2.9% search growth over the last 90 days.
4K3KSep '25Nov '25Jan '26Feb '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/black-tape-measure/trend)
## **Top black tape measure search terms**
- **lufkin tape measure**54K/yr+6.1%2.8% conv. - **crescent tape measure**34K/yr-2.6%4.2% conv. - **lufkin tape measure 25 ft**19K/yr-0.6%4.8% conv. - **crescent lufkin tape measure**12K/yr+2.9%4.6% conv. - **lufkin**9K/yr+7.7%1.5% conv. - **black tape measure**9K/yr-0.0%0.3% conv. - **crescent tape measure 25 ft**6K/yr+43.4%6.4% conv. - **black measuring tape**5K/yr+0.7%0.3% conv. - **crescent lufkin**4K/yr-13.5%3.7% conv. - **tape measure lufkin**4K/yr-13.0%5.8% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/black-tape-measure/search-terms)
## **Top black tape measure products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$17K20%$35K30%$52K40%$69K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Crescent Lufkin 25 Ft. SHOCKFORCE NITE EYE Magnetic Tape Measure | LM1325B-02**Crescent**$22.69**4.2★243 rev](https://www.amazon.com/dp/B0F3QJ83PC) [2**Crescent Lufkin 25 Ft Workhorse Nite Eye Tape Measure 2 Pack L1125NESET2V**Crescent**$32.61**4.6★147 rev](https://www.amazon.com/dp/B0F3Q81QG4) [3**Crescent Lufkin 16 Ft. SHOCKFORCE NITE EYE Magnetic Tape Measure | LM1316B-02**Crescent**$22.08**4.2★121 rev](https://www.amazon.com/dp/B0F3QJ5DCY) [4**Crescent Lufkin 35 Ft. WORKHORSE NITE EYE Tape Measure | L1135NE**Crescent**$26.17**4.3★80 rev](https://www.amazon.com/dp/B0F3Q1JPYF) [5**Crescent Lufkin 1-3/16 x 25 Command Control Series Yellow Clad Tape Measure - L1025C-02**Lufkin**$11.12**4.2★128 rev](https://www.amazon.com/dp/B09PGZJR23)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Crescent Lufkin 25 Ft. CONTROLTOUCH Self Centering Tape Measure | L1025CSC-02**Crescent**$13.34**70 rev1y ago](https://www.amazon.com/dp/B0FCN366P3) [**Crescent Lufkin 25 Ft. SHOCKFORCE NITE EYE Magnetic Tape Measure | LM1325B-02**Crescent**$22.69**243 rev1y ago](https://www.amazon.com/dp/B0F3QJ83PC) [**Crescent Lufkin 25 Ft Workhorse Nite Eye Tape Measure 2 Pack L1125NESET2V**Crescent**$32.61**147 rev1y ago](https://www.amazon.com/dp/B0F3Q81QG4) [**Crescent Lufkin 16 Ft. SHOCKFORCE NITE EYE Magnetic Tape Measure | LM1316B-02**Crescent**$22.08**121 rev1y ago](https://www.amazon.com/dp/B0F3QJ5DCY) [**Crescent Lufkin 35 Ft. WORKHORSE NITE EYE Tape Measure | L1135NE**Crescent**$26.17**80 rev1y ago](https://www.amazon.com/dp/B0F3Q1JPYF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Crescent Lufkin 3/4 x 5m/16 P1000 Series Hi-Viz Orange SAE/Metric Yellow Clad A30 Blade Power Return Tape Measure - PHV1035CMEN Black**Lufkin**$14.70**4.6★**▲ 139%**](https://www.amazon.com/dp/B01N3BYK61) [**Lufkin Shockforce G2 25-ft Nite Eye Magnetic Tape Measure- LM1225B-02**Lufkin**$37.05**4.3★**▲ 129%**](https://www.amazon.com/dp/B09X91ZVJK) [**Lufkin Shockforce G2 35-ft Magnetic Tape Measure- LM1235-02**Lufkin**$27.54**4.3★**▲ 58%**](https://www.amazon.com/dp/B09X9T6B2X) [**Crescent Lufkin 1-3/16 x 25 Shockforce Nite Eye G1 Dual Sided Tape Measure | L1125B-02**Lufkin**$25.18**4.2★**▲ 50%**](https://www.amazon.com/dp/B09PGZ6FK2) [**Crescent Lufkin 1-3/16 x 25 CONTROLTOUCH NITE EYE Tape Measure | L1025CB-02**Lufkin**$18.51**4.2★**▲ 35%**](https://www.amazon.com/dp/B07WP71GPH)
**~~View all trending →~~**
## **What buyers say about black tape measure**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Excellent quality”*
**Adhesion/Stickiness**16%
*“Solid tape, long standout, easy to read, and sturdy”*
**Ease Of Use**14%
*“Easy to use”*
**Value For Money**7%
*“Good value”*
**Measurement/Reading Accuracy**7%
*“Its also consistent for measurement to measurement”*
**Color**5%
*“Great color”*
**Durability**5%
*“Perfect and durable”*
**Strength**4%
*“it extends out VERY sturdily”*
**Advertised Vs Actual Product**3%
*“Worked and was as advertised”*
**Weight Heavy**2%
*“Heavy duty”*
### **What buyers complain about **
**Durability**25%
*“Broke after less than 2 weeks — do not buy”*
**Quality-Overall**11%
*“Wish it was made better”*
**Adhesion/Stickiness**10%
*“I guess the adhesive they use isnt the best”*
**Measurement/Reading Accuracy**9%
*“Very difficult to read measurements on this tape measure”*
**Strength**8%
*“It's to flimsy”*
**Value For Money**5%
*“Not worth the money”*
**Color**4%
*“The black is more like a faded black color”*
**Advertised Vs Actual Product**4%
*“that initial impression was misleading”*
**Functionality-Overall**4%
*“Worse tape ever”*
**Weight Heavy**3%
*“a bit bulky for some people”*
### **Top return reasons **
**Advertised Vs Actual Product**20%
**Adhesion/Stickiness**15%
**Size-Overall**9%
**Measurement/Reading Accuracy**8%
**Weight Heavy**8%
**Defective Material/Parts**7%
**Product Condition**5%
**Durability**4%
**Value For Money**4%
**Mechanism Issues**3%
## **Common questions**
- **Is black tape measure profitable to sell on Amazon United States?**
- The niche generates $173K/yr across 21 tracked products. 90-day search growth is +2.9%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the black tape measure niche?**
- 2 brands and 51 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in black tape measure?**
- Top complaints mined from reviews: Durability, Quality-Overall, Adhesion/Stickiness. The return rate is 1.2%.
- **What does it cost to enter the black tape measure niche?**
- Listings span $9.32–$47.43; the average listing price is $23.48 (sweet spot $15–$100). The average incumbent carries 537 reviews — the moat a new listing must climb.
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