---
title: "Black Deadbolt — $184K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/black-deadbolt"
last_updated: "2026-08-08T17:23:17.837Z"
locale: en
meta:
description: "Niche score 47/100 · $184K/yr market · 77K searches/yr · $23.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $184K/yr market · 77K searches/yr · $23.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Deadbolt — $184K/yr Amazon US Niche (2026) - Flapen"
---
# **black deadbolt**
**Skip it**
High returns (5.2%) — this niche doesn't clear our bar today.
Market size 37Growth 28Conversion 88Competition 42Returns 24Price range 91Avg price 95Brand share 43Review moat 39Quality gap 43
**Avg price**
**Incredible****$23.60**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.83–$75.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****10.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,556.57**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$184K**
$184K/yr · 77K searches
**Growth**
**Okay****+2.6%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****5.2%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, black deadbolt is a $184K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 47/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black deadbolt market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$236K–$295K**
- units × avg price
- **Conversion rate**
- **10.2%**
- **Avg BSR**
- **#177**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **57%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **—flat
**Sellers**
**44**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 99%
**Open market**
**14%**
- Kwikset36% - Lock Scout14% - Comfhouse12% - Berlin Modisch10% - SCHLAGE8% - Amazon Basics7% - Open — no brand owns it (6 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.6% search growth over the last 90 days.
2K1KPrime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/black-deadbolt/trend)
## **Top black deadbolt search terms**
- **black deadbolt**18K/yr+38.6%9.6% conv. - **black deadbolt lock**26K/yr-17.1%8.3% conv. - **matte black deadbolt**6K/yr+59.3%10.4% conv. - **square deadbolt lock**5K/yr+7.3%4.1% conv. - **deadbolt black**3K/yr+2.1%10.9% conv. - **kwikset black deadbolt**4K/yr+4.1%11.0% conv. - **kwikset casey deadbolt**4K/yr-0.2%9.5% conv. - **matte black deadbolt lock**4K/yr-34.4%9.8% conv. - **black dead bolt**3K/yr-14.8%10.8% conv. - **kwikset deadbolt black**3K/yr-30.1%13.9% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/black-deadbolt/search-terms)
## **Top black deadbolt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$9K10%$18K15%$28K20%$37K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kwikset 660 Deadbolt Lock Matte Black Square Exterior Keyed Front Entry Door Pick Resistant SmartKey Rekey Security Single Cylinder Dead Bolt**Kwikset**$25.16**4.5★237 rev](https://www.amazon.com/dp/B0FVBBDZH3) [2**Comfhouse 1 Side Keyed Deadbolt Lock Single Cylinder Dead Bolt Matte Black Round Exterior Keyed Front Entry Inside Door Deadbolt**Comfhouse**$11.83**4.5★566 rev](https://www.amazon.com/dp/B0CRQLH9Y5) [3**Lock Scout Deadbolt with Round Trim Keyed 1 Side Matte Black Finish**Lock Scout**$13.02**4.5★953 rev](https://www.amazon.com/dp/B0C67QSZJM) [4**Kwikset 660 Deadbolt Lock Matte Black Round Exterior Keyed Front Entry Door Pick Resistant SmartKey Rekey Security Single Cylinder Dead Bolt**Kwikset**$23.52**4.7★62 rev](https://www.amazon.com/dp/B0FTGRFQ8N) [5**Berlin Modisch Sleek Series Square Single Cylinder Deadbolt Lock for Front Door Entrance Modern High Security Heavy Duty Iron Black Finish**Berlin Modisch**$13.63**4.5★28 rev](https://www.amazon.com/dp/B0D5NVTHW1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Veise Single Cylinder Deadbolt Lock Easy Installation Keyed One Side with Thumb Turn Inside Security Door Lock for Front Entry & Garage Door Heavy Duty Matte Black**Veise**$12.93**58 rev3mo ago](https://www.amazon.com/dp/B0G7ZR2PFJ) [**Brotima 1 Pack Single Cylinder Deadbolts Flat Black Keyed One Side Deadbolt Lock Matte Black Interior & Exterior Door Hardware (for Entrance Lock and Front Gate)**Brotima**$12.23**52 rev8mo ago](https://www.amazon.com/dp/B0G2R7ZYWF) [**Kwikset 660 Deadbolt Lock Matte Black Square Exterior Keyed Front Entry Door Pick Resistant SmartKey Rekey Security Single Cylinder Dead Bolt**Kwikset**$25.16**237 rev9mo ago](https://www.amazon.com/dp/B0FVBBDZH3) [**Kwikset 660 Deadbolt Lock Matte Black Round Exterior Keyed Front Entry Door Pick Resistant SmartKey Rekey Security Single Cylinder Dead Bolt**Kwikset**$23.52**62 rev9mo ago](https://www.amazon.com/dp/B0FTGRFQ8N) [**Berlin Modisch Sleek Series Square Single Cylinder Deadbolt Lock for Front Door Entrance Modern High Security Heavy Duty Iron Black Finish**Berlin Modisch**$13.63**28 rev1y ago](https://www.amazon.com/dp/B0D5NVTHW1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Veise Single Cylinder Deadbolt Lock Easy Installation Keyed One Side with Thumb Turn Inside Security Door Lock for Front Entry & Garage Door Heavy Duty Matte Black**Veise**$12.93**4.6★**▲ 218%**](https://www.amazon.com/dp/B0G7ZR2PFJ) [**Berlin Modisch Sleek Series Square Single Cylinder Deadbolt Lock for Front Door Entrance Modern High Security Heavy Duty Iron Black Finish**Berlin Modisch**$13.63**4.5★**▲ 181%**](https://www.amazon.com/dp/B0D5NVTHW1) [**Kwikset 660 Deadbolt Lock Matte Black Round Exterior Keyed Front Entry Door Pick Resistant SmartKey Rekey Security Single Cylinder Dead Bolt**Kwikset**$23.52**4.7★**▲ 119%**](https://www.amazon.com/dp/B0FTGRFQ8N) [**Kwikset 660 Deadbolt Lock Matte Black Square Exterior Keyed Front Entry Door Pick Resistant SmartKey Rekey Security Single Cylinder Dead Bolt**Kwikset**$25.16**4.5★**▲ 92%**](https://www.amazon.com/dp/B0FVBBDZH3) [**Berlin Modisch Zero Gravity Urban Series Single Cylinder Deadbolt Lock for Front Door Entrance Modern High Security Heavy Duty Iron Black Finish**Berlin Modisch**$16.71**3.9★**▲ 90%**](https://www.amazon.com/dp/B0D5NY9ZC7)
**~~View all trending →~~**
## **What buyers say about black deadbolt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**28%
*“Easy to assemble”*
**Locking Mechanism**16%
*“Smart lock”*
**Quality-Overall**15%
*“they are quality knobs”*
**Value For Money**9%
*“they are affordable”*
**Ease Of Use**5%
*“Ease of use”*
**Advertised Vs Actual Product**3%
*“Just as advertised”*
**Efficiency**3%
*“Effective”*
**Instructions/User Manual/Troubleshooting**2%
*“Instructions were clear”*
**Durability**2%
*“Very durable”*
**Security**2%
*“Good security item”*
### **What buyers complain about **
**Quality-Overall**21%
*“Cheap quality”*
**Locking Mechanism**18%
*“Lock is horrible”*
**Size-Overall**10%
*“Doesnt fit”*
**Durability**8%
*“Broke instantly”*
**Functionality-Overall**7%
*“Neither worked”*
**Assembly/Installation**6%
*“He could not install this one”*
**Paint Quality**3%
*“Cheap paint chipped during install”*
**Instructions/User Manual/Troubleshooting**2%
*“Instructions worst ever”*
**Strength**2%
*“So cheap and flimsy”*
**Value For Money**2%
*“were just a waste of money”*
### **Top return reasons **
**Size-Overall**32%
**Locking Mechanism**14%
**Functionality-Overall**9%
**Defective Material/Parts**8%
**Compatibility-Overall**6%
**Color**5%
**Value For Money**4%
**Mechanism Issues**4%
**Advertised Vs Actual Product**3%
**Assembly/Installation**3%
## **Common questions**
- **Is black deadbolt profitable to sell on Amazon United States?**
- The niche generates $184K/yr across 21 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +2.6%. Flapen's verdict: Skip it (47/100).
- **How competitive is the black deadbolt niche?**
- 12 brands and 44 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in black deadbolt?**
- Top complaints mined from reviews: Quality-Overall, Locking Mechanism, Size-Overall. The return rate is 5.2% — above our launch gate.
- **When does demand for black deadbolt peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the black deadbolt niche?**
- Listings span $11.83–$75.31; the average listing price is $23.60 (sweet spot $15–$100). The average incumbent carries 2,557 reviews — the moat a new listing must climb.
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