---
title: "Black and White Tile — $44K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/black-and-white-tile"
last_updated: "2026-08-08T17:29:19.739Z"
locale: en
meta:
description: "Niche score 39/100 · $44K/yr market · 158K searches/yr · $32.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $44K/yr market · 158K searches/yr · $32.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black and White Tile — $44K/yr Amazon US Niche (2026) - Flapen"
---
# **black and white tile**
**Skip it**
High returns (11.3%) — this niche doesn't clear our bar today.
Market size 11Growth 32Conversion 11Competition 49Returns 3Price range 85Avg price 95Brand share 49Review moat 42Quality gap 78
**Avg price**
**Incredible****$32.51**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.89–$73.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,314.13**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+5.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$44K**
$44K/yr · 158K searches
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****11.3%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, black and white tile is a $44K/yr Amazon United States market (158K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 39/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black and white tile market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$130K–$163K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#323**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **97%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 89%
**Open market**
**21%**
- FloorPops45% - ACHIM9% - Vamos Tile9% - AULIGET6% - Chejiaye6% - Vieshful4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.4% search growth over the last 90 days.
4K3KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/black-and-white-tile/trend)
## **Top black and white tile search terms**
- **chris loves julia peel and stick tile**29K/yr-0.5%2.5% conv. - **marble tile**28K/yr-2.2%0.2% conv. - **peel and stick marble backsplash**10K/yr+354.5%0.3% conv. - **peel and stick marble tile**14K/yr+12.4%0.2% conv. - **marble tiles**15K/yr-14.8%0.1% conv. - **marble backsplash**13K/yr+2.2%0.0% conv. - **marble peel and stick backsplash**14K/yr+1.3%0.1% conv. - **marble peel and stick tile**10K/yr-14.0%0.2% conv. - **marble tiles peel and stick**9K/yr-35.0%0.2% conv. - **peel and stick backsplash marble**7K/yr-22.3%0.1% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/black-and-white-tile/search-terms)
## **Top black and white tile products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$4K15%$7K20%$9K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FloorPops x Chris Loves Julia 12-in by 12-in Bonneville Beige Peel and Stick Floor Tiles FP5061**FloorPops**$18.42**4.3★1,475 rev](https://www.amazon.com/dp/B0CMB7XG4R) [2**FloorPops x Chris Loves Julia 12-in by 12-in Bonneville Grey & White Marble Peel & Stick Floor Tiles FP4421**FloorPops**$17.50**4.3★1,475 rev](https://www.amazon.com/dp/B0CBCTDS14) [3**Nexus Self Adhesive 12-Inch Vinyl Floor Tiles 20 Tiles - 12 x 12 Bianco Marble Pattern - Peel & Stick DIY Flooring for Kitchen Dining Room Bedrooms & Bathrooms by Achim Home Decor**ACHIM**$18.25**4.0★27,633 rev](https://www.amazon.com/dp/B07RP4GRDH) [4**FloorPops x Chris Loves Julia Bonneville Oxblood Peel and Stick Floor Tiles FP6333**FloorPops**$23.33**4.3★1,475 rev](https://www.amazon.com/dp/B0DN2YHCSM) [5**Chejiaye 10pcs Marble Peel and Stick Backsplash Waterproof Washroom Wall Panels Peel and Stick Tile PVC Foam Wall Panels for Kitchen Bathroom Living Room Colorful (Not Real Tile 11.8 x 11.8)**Chejiaye**$16.92**3.8★769 rev](https://www.amazon.com/dp/B0D66F5BZS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Haimin Wall Panels Peel and Stick 10 Pieces 23.6x11.8in (19.4 Sq. Ft. Coverage) Lightweight Backsplash Marble Look Tile (not Real Marble) Ideal for Kitchen Bathrooms Living Rooms Bedrooms**Haimin**$36.24**360 rev11mo ago](https://www.amazon.com/dp/B0FF9XC5TK) [**Koynsle Peel and Stick Backsplash Tile Waterproof Removable PVC Wall Sticker 3D Faux Stone Marble Brick White Accent Panels (White Marble - Metal Silver 20 Tiles - 9 sq. ft. (0.84 M))**Koynsle**$30.04**174 rev1y ago](https://www.amazon.com/dp/B0FBGKJVQZ) [**AULIGET 40-Piece Polished White Marble Peel and Stick Backsplash Wall Tiles 3 x 12 PVC Faux Stone Stick on Tiles for Backsplash Kitchen Bathroom Laundry Room Camper Fireplace**AULIGET**$48.16**184 rev1y ago](https://www.amazon.com/dp/B0F8VTVFBV) [**WADILE 20pcs Waterproof Peel and Stick Marble Wall Tiles 11.8x11.8 Self-Adhesive PVC Panels for Bathroom Kitchen and Living Room Gold (Not Real Tile)**WADILE**$28.49**505 rev1y ago](https://www.amazon.com/dp/B0F1D5SDXD) [**Vieshful 20pcs Peel and Stick Backsplash Tile12x12 Self Adhesive Marble Tile for Wall PVC Waterproof Shower Wall Panels Back Splash Stick on Tiles for Kitchen Bathroom Living Room (Not Real Tile)**Vieshful**$25.25**422 rev1y ago](https://www.amazon.com/dp/B0F181X4L3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AULIGET 100-Piece White Marble Look Peel and Stick Backsplash Wall Tiles 3 x 6 PVC Faux Stone Stick on Tile for Backsplash Kitchen Bathroom Laundry Room Camper Fireplace**AULIGET**$41.58**4.5★**▲ 115%**](https://www.amazon.com/dp/B0DSPSDS1F) [**Koynsle Peel and Stick Backsplash Tile Waterproof Removable PVC Wall Sticker 3D Faux Stone Marble Brick White Accent Panels (White Marble - Metal Silver 20 Tiles - 9 sq. ft. (0.84 M))**Koynsle**$30.04**4.7★**▲ 109%**](https://www.amazon.com/dp/B0FBGKJVQZ) [**Haimin Wall Panels Peel and Stick 10 Pieces 23.6x11.8in (19.4 Sq. Ft. Coverage) Lightweight Backsplash Marble Look Tile (not Real Marble) Ideal for Kitchen Bathrooms Living Rooms Bedrooms**Haimin**$36.24**3.8★**▲ 106%**](https://www.amazon.com/dp/B0FF9XC5TK) [**Vieshful 20pcs Peel and Stick Backsplash Tile12x12 Self Adhesive Marble Tile for Wall PVC Waterproof Shower Wall Panels Back Splash Stick on Tiles for Kitchen Bathroom Living Room Not Real Tile**Vieshful**$25.56**3.9★**▲ 65%**](https://www.amazon.com/dp/B0F17LK81G) [**FloorPops Kingsley Natural Peel and Stick Floor Tiles Cream and White Checkerboard Vinyl Floor Tiles Water Resistant 12 in x 12 in Pack of 10**FloorPops**$14.31**4.2★**▲ 53%**](https://www.amazon.com/dp/B0CMBFFM5L)
**~~View all trending →~~**
## **What buyers say about black and white tile**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**15%
*“Easy Peasy”*
**Assembly/Installation**13%
*“And easy to assemble”*
**Adhesion/Stickiness**13%
*“adhere well”*
**Quality-Overall**12%
*“Amazing quality”*
**Design-Overall**7%
*“The tile looks great”*
**Value For Money**6%
*“For the price”*
**Durability**4%
*“Very durable”*
**Color**3%
*“The colors are absolutely amazing”*
**Ease Of Cleaning**3%
*“They clean up easy with just a wipe”*
**Thickness**2%
*“Very thick and easy to install”*
### **What buyers complain about **
**Adhesion/Stickiness**22%
*“Poor adhesive”*
**Color**13%
*“the color is completely incorrect”*
**Quality-Overall**8%
*“Bad quality”*
**Durability**5%
*“its all coming off within 2 weeks”*
**Value For Money**5%
*“Definitely cheap hence the price”*
**Thickness**3%
*“Only about 1/4 inch thick”*
**Ease Of Use**3%
*“So hard to use”*
**Assembly/Installation**3%
*“I did have an issue with installing where I needed to remove a row”*
**Strength**2%
*“Too flimsy”*
**Advertised Vs Actual Product**2%
*“Doesnt match photos”*
### **Top return reasons **
**Color**50%
**Advertised Vs Actual Product**9%
**Adhesion/Stickiness**8%
**Size-Overall**7%
**Quality-Overall**5%
**Value For Money**4%
**Material Quality**4%
**Functionality-Overall**2%
**Thin**2%
**Design-Overall**1%
## **Common questions**
- **Is black and white tile profitable to sell on Amazon United States?**
- The niche generates $44K/yr across 31 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.4%. Flapen's verdict: Skip it (39/100).
- **How competitive is the black and white tile niche?**
- 19 brands and 28 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in black and white tile?**
- Top complaints mined from reviews: Adhesion/Stickiness, Color, Quality-Overall. The return rate is 11.3% — above our launch gate.
- **When does demand for black and white tile peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the black and white tile niche?**
- Listings span $6.89–$73.99; the average listing price is $32.51 (sweet spot $15–$100). The average incumbent carries 2,314 reviews — the moat a new listing must climb.
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