---
title: "Black and White Contact Paper — $36K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/black-and-white-contact-paper"
last_updated: "2026-08-08T17:30:40.686Z"
locale: en
meta:
description: "Niche score 50/100 · $36K/yr market · 226K searches/yr · $12.50 avg price. A small market ($36K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $36K/yr market · 226K searches/yr · $12.50 avg price. A small market ($36K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Black and White Contact Paper — $36K/yr Amazon US Niche (2026) - Flapen"
---
# **black and white contact paper**
**Worth a look**
Shows no brand lock-in (top 5 brands take 40% of clicks), but a small market ($36K/yr) keeps it on the watch list.
Market size 9Growth 24Conversion 16Competition 87Returns 44Price range 70Avg price 54Brand share 95Review moat 49Quality gap 76
**Brand share**
**Great****40%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$5.27–$38.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.50**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****1,563.88**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-1.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$36K**
$36K/yr · 226K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, black and white contact paper is a $36K/yr Amazon United States market (226K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Aug. Verdict: Worth a look — 50/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black and white contact paper market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$38K–$50K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#835**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**45 **▼falling
**Sellers**
**52**
**Top-5 brand share**
**40%**
Top 20: 78%
**Top-5 click share**
**28%**
Top 20: 58%
**Open market**
**56%**
- Micpolo12% - Safiyya10% - Jeweluck7% - Tempaper6% - Guvana5% - Cohoo Home4%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -1.7% search growth over the last 90 days.
6K4KSpike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/black-and-white-contact-paper/trend)
## **Top black and white contact paper search terms**
- **black and white wall paper**41K/yr-14.5%0.4% conv. - **black and white contact paper**32K/yr+22.9%1.6% conv. - **black and white floral wallpaper**24K/yr-14.3%0.5% conv. - **black white wallpaper**19K/yr-8.6%0.4% conv. - **black and white geometric wallpaper**9K/yr+94.6%0.3% conv. - **black and white floral peel and stick wallpaper**14K/yr-30.0%0.5% conv. - **wall paper black and white**14K/yr-18.9%0.3% conv. - **black and white abstract wallpaper**11K/yr-7.7%0.1% conv. - **black and white contact paper peel and stick**7K/yr+50.1%1.0% conv. - **black white peel and stick wallpaper**7K/yr-0.3%0.3% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/black-and-white-contact-paper/search-terms)
## **Top black and white contact paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$2K9%$3K12%$4K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Peel and Stick Wallpaper Black and White Wall Paper Modern Geometric Self-Adhesive Removable Contact Paper Thicken Waterproof Easy to Clean Decorative for Bedroom Bathroom Film 17.3in x 78.7in**Micpolo**$11.29**4.5★162 rev](https://www.amazon.com/dp/B0F9L2K4FW) [2**Tempaper x Bobby Berk White & Black Wiggle Room Removable Peel and Stick Wallpaper 20.5 in X 16.5 ft Made in The USA**Tempaper**$34.61**4.3★484 rev](https://www.amazon.com/dp/B09CPJDYTL) [3**Safiyya Peel and Stick Wallpaper Black and White Contact Paper Mid Century Modern Abstract Geometric Wall Paper Self Adhesive Removable Wallpaper for Bathroom and Bedroom Vinyl 17.3x78.7**Safiyya**$9.19**4.4★32 rev](https://www.amazon.com/dp/B0GGGSCQ8V) [4**Guvana Stripe Black and White Peel and Stick Wallpaper Self-Adhesive Wallpaper 118x17.7 Removable Contact Paper Waterproof Wall Paper Decorative Wall Covering Cabinets Shelves Drawer Liner Vinyl**Guvana**$7.62**4.2★3,139 rev](https://www.amazon.com/dp/B087CG6KKS) [5**Jeweluck Peel and Stick Wallpaper Polka Dot Wallpaper Stick and Peel 17.7 x 118.1 Black Dot Contact Paper Decorative Black and White Wall Paper Removable Self Adhesive Vinyl Walls for Bathroom**Jeweluck**$8.85**4.4★1,579 rev](https://www.amazon.com/dp/B09LRRZZ22)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Safiyya Peel and Stick Wallpaper Black and White Contact Paper Mid Century Modern Abstract Geometric Wall Paper Self Adhesive Removable Wallpaper for Bathroom and Bedroom Vinyl 17.3x78.7**Safiyya**$9.19**32 rev4mo ago](https://www.amazon.com/dp/B0GGGSCQ8V) [**Safiyya Peel and Stick Wallpaper Black and White Floral Contact Paper Peel and Stick 17.3x 78.7 Wall Paper Self Adhesive Removable Wallpaper for Bedroom Bathroom Vinyl Roll**Safiyya**$8.01**43 rev11mo ago](https://www.amazon.com/dp/B0FFLRQN8W) [**lenify Beige and Black Floral Peel and Stick Wallpaper Floral 17in x 118in**lenify**$9.39**125 rev1y ago](https://www.amazon.com/dp/B0DM1XT9DV) [**tiltil Modern Peel and Stick Wallpaper Black Contact Paper 17.3 x 78.8**tiltil**$6.28**69 rev1y ago](https://www.amazon.com/dp/B0DG8MX91C) [**Wudnaye Black and White Peel and Stick Wallpaper for Bathroom 16.9118**Wudnaye**$9.00**285 rev1y ago](https://www.amazon.com/dp/B0DJLP9Q2M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Safiyya Peel and Stick Wallpaper Black and White Contact Paper Mid Century Modern Abstract Geometric Wall Paper Self Adhesive Removable Wallpaper for Bathroom and Bedroom Vinyl 17.3x78.7**Safiyya**$9.19**4.4★**▲ 235%**](https://www.amazon.com/dp/B0GGGSCQ8V) [**Peel and Stick Wallpaper Black and White Wall Paper Modern Geometric Self-Adhesive Removable Contact Paper Thicken Waterproof Easy to Clean Decorative for Bedroom Bathroom Film 17.3in x 78.7in**Micpolo**$11.29**4.5★**▲ 67%**](https://www.amazon.com/dp/B0F9L2K4FW) [**Jeweluck Black and White Striped Wallpaper Peel and Stick Wallpaper Vinyl**Jeweluck**$7.70**4.4★**▲ 59%**](https://www.amazon.com/dp/B0CQTY3W99) [**lenify Beige and Black Floral Peel and Stick Wallpaper Floral 17in x 118in**lenify**$9.39**4.4★**▲ 57%**](https://www.amazon.com/dp/B0DM1XT9DV) [**Jeweluck Peel and Stick Wallpaper Polka Dot Wallpaper Stick and Peel 17.7 x 118.1 Black Dot Contact Paper Decorative Black and White Wall Paper Removable Self Adhesive Vinyl Walls for Bathroom**Jeweluck**$8.85**4.4★**▲ 45%**](https://www.amazon.com/dp/B09LRRZZ22)
**~~View all trending →~~**
## **What buyers say about black and white contact paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**18%
*“Easy to apply”*
**Quality-Overall**15%
*“well made”*
**Adhesion/Stickiness**12%
*“It sticks well”*
**Value For Money**7%
*“Definitely worth the price”*
**Design-Overall**5%
*“the design is attractive”*
**Advertised Vs Actual Product**4%
*“works as advertised”*
**Assembly/Installation**4%
*“Easy to put up”*
**Color**3%
*“vivid color”*
**Durability**2%
*“Its durable and easy to wipe down if I need to”*
**Thickness**2%
*“The thickness made it easy to apply”*
### **What buyers complain about **
**Adhesion/Stickiness**28%
*“Terrible Adhesion”*
**Functionality-Overall**8%
*“Didnt work well”*
**Quality-Overall**7%
*“Inconsistent quality,”*
**Durability**5%
*“It ripped almost immediately”*
**Ease Of Use**5%
*“Not at all easy to use”*
**Value For Money**4%
*“This kit is not worth the few dollars you pay”*
**Thickness**3%
*“It needs to be thicker”*
**Spray/Flow**3%
*“it wouldn't spray”*
**Color**2%
*“Color was supposed to be a black and white”*
**Size-Overall**2%
*“Its VERY small”*
### **Top return reasons **
**Adhesion/Stickiness**20%
**Functionality-Overall**19%
**Size-Overall**11%
**Advertised Vs Actual Product**10%
**Color**7%
**Value For Money**5%
**Leak-Proof**5%
**Defective Material/Parts**3%
**Spray/Flow**3%
**Quality-Overall**3%
## **Common questions**
- **Is black and white contact paper profitable to sell on Amazon United States?**
- The niche generates $36K/yr across 69 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -1.7%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the black and white contact paper niche?**
- 45 brands and 52 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 40% of demand.
- **What do buyers complain about in black and white contact paper?**
- Top complaints mined from reviews: Adhesion/Stickiness, Functionality-Overall, Quality-Overall. The return rate is 3.5%.
- **When does demand for black and white contact paper peak?**
- Demand peaks in Aug; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the black and white contact paper niche?**
- Listings span $5.27–$38.23; the average listing price is $12.50 (sweet spot $15–$100). The average incumbent carries 1,564 reviews — the moat a new listing must climb.
## **Related niches in Tools & Home Improvement**
- 73 [**solar outdoor lights**](https://flapen.com/research/us/tools-home-improvement/solar-outdoor-lights)$30.2M/yr+39.8%**Launch it**- 73 [**shower lamp**](https://flapen.com/research/us/tools-home-improvement/shower-lamp)$2.8M/yr+30.2%**Launch it**- 73 [**solar flowers**](https://flapen.com/research/us/tools-home-improvement/solar-flowers)$607K/yr+52.0%**Worth a look**- 73 [**american flag lights**](https://flapen.com/research/us/tools-home-improvement/american-flag-lights)$465K/yr+736.5%**Worth a look**- 73 [**solar fairy lights**](https://flapen.com/research/us/tools-home-improvement/solar-fairy-lights)$3.5M/yr+64.6%**Launch it**- 73 [**solar watering can with cascading lights**](https://flapen.com/research/us/tools-home-improvement/solar-watering-can-with-cascading-lights)$304K/yr+124.3%**Worth a look**[**All Tools & Home Improvement niches **](https://flapen.com/research/us/tools-home-improvement)