---
title: "Black and Decker Workmate — $138K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/black-and-decker-workmate"
last_updated: "2026-08-08T17:23:19.927Z"
locale: en
meta:
description: "Niche score 41/100 · $138K/yr market · 87K searches/yr · $138.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $138K/yr market · 87K searches/yr · $138.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black and Decker Workmate — $138K/yr Amazon US Niche (2026) - Flapen"
---
# **black and decker workmate**
**Skip it**
Weak search conversion (1.1%) — this niche doesn't clear our bar today.
Market size 30Growth 38Conversion 14Competition 32Returns 78Price range 18Avg price 62Brand share 34Review moat 44Quality gap 73
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$138.74**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,104.94**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+10.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$138K**
$138K/yr · 87K searches
**Price range**
**Bad****$36.87–$380.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, black and decker workmate is a $138K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black and decker workmate market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$208K–$277K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#448**
- **Page quality**
- **0%**
- **Prime**
- **44%**
- **Sponsored**
- **56%**
- **Out of stock**
- **3.2%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**48**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**11%**
- BLACK+DECKER53% - POWERTEC13% - WORX9% - PONY5% - Performance Tool4% - Generic4% - Open — no brand owns it (5 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.4% search growth over the last 90 days.
3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/black-and-decker-workmate/trend)
## **Top black and decker workmate search terms**
- **black and decker workmate**26K/yr+2.6%1.2% conv. - **workmate**17K/yr+17.4%0.9% conv. - **workmate portable workbench**17K/yr+5.6%1.8% conv. - **workmate 425**6K/yr+3.6%0.8% conv. - **black and decker workmate 200**5K/yr+9.6%0.1% conv. - **black and decker workmate 400**3K/yr+73.4%0.7% conv. - **black & decker workmate**4K/yr+32.5%0.8% conv. - **black and decker workmate 425**3K/yr+21.0%1.1% conv. - **black and decker work bench**4K/yr-3.1%0.8% conv. - **workmate 225**3K/yr+25.3%0.5% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/black-and-decker-workmate/search-terms)
## **Top black and decker workmate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$14K20%$28K30%$41K40%$55K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BLACK+DECKER Portable Workbench Workmate Folding Workbench 550 lb. Capacity with Clamps for Woodworking (WM425-A)**BLACK+DECKER**$122.36**4.3★3,300 rev](https://www.amazon.com/dp/B00PTX62Q4) [2**POWERTEC Portable Small Workbench with Vise Imprinted Ruler and Protractor Scale Folding Sawhorse/Worktable and 4 Bench Dogs for Woodworking Projects (MT4006V)**POWERTEC**$37.02**4.3★313 rev](https://www.amazon.com/dp/B09XQW63SG) [3**BLACK+DECKER Workmate 825 Deluxe Dual-Height Workbench WM825-XJ**BLACK+DECKER**$380.20**4.2★4,533 rev](https://www.amazon.com/dp/B0001GRVYG) [4**Worx Pegasus 2-in-1 Folding Work Table & Sawhorse Easy Setup Portable Workbench 31 W x 25 D x 32 H Lightweight Worktable with Heavy-Duty Load Capacity WX051 - Includes 2 Clamps & 4 Clamp Dogs**WORX**$119.29**4.8★14,287 rev](https://www.amazon.com/dp/B01HREBZ3M) [5**BLACK+DECKER WM301-XJ Workbench Black Steel Painted**BLACK+DECKER**$96.33**4.3★5,987 rev](https://www.amazon.com/dp/B0001GS0FU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WDOT Work Bench Table 2 in 1 Portable Folding Workbench for Garage Sawhorse 500lbs Mobile Work Table 31 W x 25 D x 32 H with 2 Clamps & 6 Bench Dogs**WDOT**$104.29**79 rev6mo ago](https://www.amazon.com/dp/B0GJCLG43W) [**Portable Workbench Workmate Folding Workbench Portable Work Table 550 lbs Capacity Multipurpose Vise Workbench for Woodworking Garage and DIY**Generic**$59.07**0 rev6mo ago](https://www.amazon.com/dp/B0GF2LQ33N) [**Elevon Multifunctional Workbench Portable Foldable Workbench Supports 550 lbs with Adjustable Jaws Vertical Clamp and Four Adjustable Swivel Pins Ideal for DIY Woodworking and Home Repairs**Elevon**$60.54**6 rev1y ago](https://www.amazon.com/dp/B0F9NKRJ7C) [**Auto Dynasty Adjustable Folding Workbench with Built-in Ruler & Protractor Portable Work Table (8-12) 220lbs Load Capacity Multipurpose Vise Workbench for Woodworking Garage and DIY**Auto Dynasty**$36.87**108 rev2y ago](https://www.amazon.com/dp/B0D974KCHR) [**Toolsempire Portable Workbench Folding Work Bench and Vise with 2 Rotary Handles 7-Level Adjustable Height 8 Sliding Clamps Tiltable & Extendable Tabletop Workbench Table for Garage Workshop**Toolsempire**$104.51**21 rev2y ago](https://www.amazon.com/dp/B0CN1D7129)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WDOT Work Bench Table 2 in 1 Portable Folding Workbench for Garage Sawhorse 500lbs Mobile Work Table 31 W x 25 D x 32 H with 2 Clamps & 6 Bench Dogs**WDOT**$104.29**4.1★**▲ 287%**](https://www.amazon.com/dp/B0GJCLG43W) [**Elevon Multifunctional Workbench Portable Foldable Workbench Supports 550 lbs with Adjustable Jaws Vertical Clamp and Four Adjustable Swivel Pins Ideal for DIY Woodworking and Home Repairs**Elevon**$60.54**3.6★**▲ 230%**](https://www.amazon.com/dp/B0F9NKRJ7C) [**Black+Decker Tough Work Bench Saw Horse Dual Height Heavy Duty Steel Frame WM626-XJ**BLACK+DECKER**$377.44**4.5★**▲ 220%**](https://www.amazon.com/dp/B0001IWESW) [**BLACK+DECKER Workmate 825 Deluxe Dual-Height Workbench WM825-XJ**BLACK+DECKER**$380.20**4.2★**▲ 144%**](https://www.amazon.com/dp/B0001GRVYG) [**Portable Workbench Workmate Folding Workbench Portable Work Table 550 lbs Capacity Multipurpose Vise Workbench for Woodworking Garage and DIY**Generic**$59.07**0.0★**▲ 120%**](https://www.amazon.com/dp/B0GF2LQ33N)
**~~View all trending →~~**
## **What buyers say about black and decker workmate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Strength**20%
*“The table is extremely sturdy”*
**Quality-Overall**13%
*“Excellent Product”*
**Portability**10%
*“Portability is decent”*
**Ease Of Use**8%
*“easy to use”*
**Value For Money**6%
*“Worth the money”*
**Weight Light**4%
*“Great lightweight household workbench”*
**Design-Overall**3%
*“Incredibly clever design”*
**Durability**3%
*“it hasn't broken or malfunctioned yet”*
**Storage Capacity**3%
*“compact for storage”*
**Advertised Vs Actual Product**3%
*“Worked as advertised”*
### **What buyers complain about **
**Strength**11%
*“Flimsy”*
**Size-Overall**9%
*“Does not fit”*
**Assembly/Installation**6%
*“not that easy to set up”*
**Instructions/User Manual/Troubleshooting**6%
*“Instructions suck”*
**Quality-Overall**5%
*“Cheap Chinese crap”*
**Weight Heavy**4%
*“Heavy”*
**Ease Of Use**3%
*“it is somewhat awkward to move”*
**Rusts/Corrodes**3%
*“The clamps however can not be left outside as they are only oxidized and WILL rust”*
**Portability**2%
*“is not carry friendly at all”*
**Durability**2%
*“With constant use it will break”*
### **Top return reasons **
**Defective Material/Parts**22%
**Size-Overall**16%
**Value For Money**12%
**Weight Heavy**9%
**Advertised Vs Actual Product**5%
**Functionality-Overall**5%
**Mechanism Issues**4%
**Assembly/Installation**4%
**Compatibility-Overall**4%
**Quality-Overall**3%
## **Common questions**
- **Is black and decker workmate profitable to sell on Amazon United States?**
- The niche generates $138K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +10.4%. Flapen's verdict: Skip it (41/100).
- **How competitive is the black and decker workmate niche?**
- 11 brands and 48 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in black and decker workmate?**
- Top complaints mined from reviews: Strength, Size-Overall, Assembly/Installation. The return rate is 1.8%.
- **When does demand for black and decker workmate peak?**
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the black and decker workmate niche?**
- Listings span $36.87–$380.20; the average listing price is $138.74 (sweet spot $15–$100). The average incumbent carries 2,105 reviews — the moat a new listing must climb.
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