---
title: "Black and Decker Drill — $607K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/black-and-decker-drill"
last_updated: "2026-08-08T18:20:57.982Z"
locale: en
meta:
description: "Niche score 40/100 · $607K/yr market · 216K searches/yr · $60.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $607K/yr market · 216K searches/yr · $60.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black and Decker Drill — $607K/yr Amazon US Niche (2026) - Flapen"
---
# **black and decker drill**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 64Growth 36Conversion 55Competition 24Returns 25Price range 88Avg price 89Brand share 0Review moat 23Quality gap 28
**Avg price**
**Great****$60.92**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$29.17–$107.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$607K**
$607K/yr · 216K searches
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+9.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****5.1%**
return rate — above 5% kills the launch gate
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****7,458.72**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, black and decker drill is a $607K/yr Amazon United States market (216K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 40/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black and decker drill market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$487K–$609K**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#91**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **56%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**53**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**0%**
- BLACK+DECKER94% - JIARUISI2% - BIHOO2% - Bilijamy1%
## **Demand & seasonality**
Weekly Amazon search volume, last 91 weeks — +9.0% search growth over the last 90 days.
9K7KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Dec · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/black-and-decker-drill/trend)
## **Top black and decker drill search terms**
- **black and decker drill**117K/yr+3.2%4.1% conv. - **black and decker cordless drill**24K/yr+15.7%5.4% conv. - **black and decker 20v drill**14K/yr+56.0%5.9% conv. - **black decker drill**16K/yr+3.6%3.3% conv. - **black and decker drill set**10K/yr+26.5%3.0% conv. - **drill black and decker**9K/yr+11.1%4.4% conv. - **black & decker drill**8K/yr-6.9%4.4% conv. - **taladro black and decker**8K/yr-4.9%0.7% conv. - **black & decker cordless drill**4K/yr+43.1%5.2% conv. - **black and decker drill 20v**3K/yr+23.4%7.5% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/black-and-decker-drill/search-terms)
## **Top black and decker drill products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$61K20%$121K30%$182K40%$243K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BLACK+DECKER 20V MAX Cordless Drill Kit with Battery Charger Includes Double Sided Drill Bit (BCD702C1)**BLACK+DECKER**$51.72**4.7★3,074 rev](https://www.amazon.com/dp/B07K35V5CN) [2**BLACK+DECKER 12V MAX Cordless Drill/Driver Battery and Charger Included (BDCDD12C)**BLACK+DECKER**$38.94**4.6★7,694 rev](https://www.amazon.com/dp/B0111N8L7I) [3**BLACK+DECKER 20V MAX POWERCONNECT Power Drill Cordless Drill Driver Electric Screwdriver with 30 Piece Bit Set Battery and Charger Included (LD120VA)**BLACK+DECKER**$50.09**4.5★39,027 rev](https://www.amazon.com/dp/B006V6YAPI) [4**BLACK+DECKER 20V MAX* POWERCONNECT Cordless Drill Driver Kit with Drill Bit Set and Sockets 100 pc. Tool Kit for Home Battery and Charger Included Orange (BDC120VA100)**BLACK+DECKER**$72.94**4.6★5,586 rev](https://www.amazon.com/dp/B0079IRIG0) [5**BLACK+DECKER 20V MAX Cordless Drill/Driver Kit with Battery Charger and Double Ended Bit (BDCDD120C)**BLACK+DECKER**$54.75**4.6★1,491 rev](https://www.amazon.com/dp/B01EV57OGM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bilijamy Cordless Drill Set 20V Power Drill Drivers - 1 * 2.0Ah Battery**Bilijamy**$49.83**27 rev2mo ago](https://www.amazon.com/dp/B0H29NDR5N) [**20V Cordless Drill Electric Power Drill Set with Battery Charger and Carrying Case 3/8 Keyless Chuck 2 Variable Speed 18+3 Torque 72pcs Driver Bits and Belt Hook Red**JIARUISI**$35.24**620 rev1y ago](https://www.amazon.com/dp/B0DPYYH6F3) [**BLACK+DECKER Cordless Drill Driver Power Drill with Battery and Charger Included 20V MAX POWERCONNECT (BCD382DS1)**BLACK+DECKER**$85.12**67 rev1y ago](https://www.amazon.com/dp/B0DP3NGVRZ) [**BIHOO 20v Drill Driver Set Cordless Drill with Battery and Charger LED Tools Kit 25+1 Torque Setting 43pcs Drill Bits Orange**BIHOO**$29.17**230 rev1y ago](https://www.amazon.com/dp/B0DCF3J83W) [**BLACK+DECKER 20V MAX Matrix Cordless Drill/Driver Kit White (BDCDMT120WC1FF)**BLACK+DECKER**$67.51**1,163 rev5y ago](https://www.amazon.com/dp/B091B8F5HS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bilijamy Cordless Drill Set 20V Power Drill Drivers - 1 * 2.0Ah Battery**Bilijamy**$49.83**4.3★**▲ 258%**](https://www.amazon.com/dp/B0H29NDR5N) [**20V Cordless Drill Electric Power Drill Set with Battery Charger and Carrying Case 3/8 Keyless Chuck 2 Variable Speed 18+3 Torque 72pcs Driver Bits and Belt Hook Red**JIARUISI**$35.24**4.6★**▲ 104%**](https://www.amazon.com/dp/B0DPYYH6F3) [**BLACK+DECKER 20V MAX Cordless Drill/Driver Kit with Battery Charger and Double Ended Bit (BDCDD120C)**BLACK+DECKER**$54.75**4.6★**▲ 87%**](https://www.amazon.com/dp/B01EV57OGM) [**BLACK+DECKER 8V MAX* Cordless Drill + 43 pc. Home Decor Project Kit (BDCD8HDPK)**BLACK+DECKER**$44.27**4.5★**▲ 83%**](https://www.amazon.com/dp/B079WGV6FB) [**BLACK+DECKER 12V MAX Cordless Drill/Driver Battery and Charger Included (BDCDD12C)**BLACK+DECKER**$38.94**4.6★**▲ 58%**](https://www.amazon.com/dp/B0111N8L7I)
**~~View all trending →~~**
## **What buyers say about black and decker drill**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Good brand, good tool”*
**Value For Money**17%
*“Good price”*
**Battery Life**13%
*“Amazing battery life”*
**Durability**5%
*“Very durable”*
**Ease Of Use**5%
*“Works with ease and very dependable”*
**Advertised Vs Actual Product**5%
*“Exactly as expected - my best tool”*
**Weight Light**4%
*“Handy & lightweight tool to use around the house”*
**Strength**3%
*“Powerful drill for its size”*
**Size-Overall**3%
*“You can fit all this, literally, in a standard plastic grocery bag”*
**Charging**3%
*“The battery charges fast”*
### **What buyers complain about **
**Battery Life**31%
*“Poor Battery Life”*
**Charging**20%
*“No charge”*
**Battery Inclusion**7%
*“There was no battery”*
**Quality-Overall**6%
*“You need to know that this is NOT a commercial quality tool”*
**Durability**5%
*“Not built to last”*
**Product Condition**3%
*“This seller did not send me a new product”*
**Functionality-Overall**3%
*“Doesnt work”*
**Flammable**2%
*“Spark and smoke”*
**Strength**2%
*“Its not super powerful”*
**Weight Heavy**1%
*“it got heavy use”*
### **Top return reasons **
**Battery Inclusion**30%
**Charging**14%
**Functionality-Overall**9%
**Defective Material/Parts**8%
**Battery Life**8%
**Size-Overall**4%
**Value For Money**4%
**Product Condition**3%
**Quality-Overall**3%
**Advertised Vs Actual Product**3%
## **Common questions**
- **Is black and decker drill profitable to sell on Amazon United States?**
- The niche generates $607K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.0%. Flapen's verdict: Skip it (40/100).
- **How competitive is the black and decker drill niche?**
- 4 brands and 53 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in black and decker drill?**
- Top complaints mined from reviews: Battery Life, Charging, Battery Inclusion. The return rate is 5.1% — above our launch gate.
- **When does demand for black and decker drill peak?**
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the black and decker drill niche?**
- Listings span $29.17–$107.32; the average listing price is $60.92 (sweet spot $15–$100). The average incumbent carries 7,459 reviews — the moat a new listing must climb.
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