---
title: "Search terms — bathtub water filter - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/bathtub-water-filter/search-terms"
last_updated: "2026-08-08T17:34:28.697Z"
locale: en
meta:
  description: "Niche score 55/100 · $1.4M/yr market · 933K searches/yr · $35.31 avg price. Soft demand (-20.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $1.4M/yr market · 933K searches/yr · $35.31 avg price. Soft demand (-20.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — bathtub water filter - Flapen"
---

# **bathtub water filter**

**Worth a look**

Shows a sweet-spot price point ($35.31 avg), but soft demand (-20.8% this quarter) keeps it on the watch list.

Market size 84Growth 15Conversion 52Competition 30Returns 83Price range 93Avg price 95Brand share 40Review moat 25Quality gap 80

**Avg price**

**Incredible****$35.31**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$12.95–$88.34**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****$1.4M**

$1.4M/yr · 933K searches

**Returns**

**Great****1.6%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.2%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****4,744.18**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-20.8%**

90-day search growth — must beat 0% to launch

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Search terms