---
title: "Bathtub Touch Up Paint White — $97K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/bathtub-touch-up-paint-white"
last_updated: "2026-08-06T07:11:54.234Z"
locale: en
meta:
description: "Niche score 37/100 · $97K/yr market · 80K searches/yr · $8.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $97K/yr market · 80K searches/yr · $8.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bathtub Touch Up Paint White — $97K/yr Amazon US Niche (2026) - Flapen"
---
# **bathtub touch up paint white**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 24Growth 23Conversion 96Competition 8Returns 97Price range 0Avg price 24Brand share 0Review moat 27Quality gap 73
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,808.13**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$97K**
$97K/yr · 80K searches
**Avg price**
**Bad****$8.46**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-4.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$6.34–$9.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, bathtub touch up paint white is a $97K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 37/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bathtub touch up paint white market data**
- **Units sold / yr**
- **10K–13K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$85K–$106K**
- units × avg price
- **Conversion rate**
- **14.4%**
- **Avg BSR**
- **#5**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **63%**
- **Out of stock**
- **9.4%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**58**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- Rust-Oleum69% - SENVEN21% - cocomfix4% - Sundaze3% - DWIL3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.
2K1KHoliday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/bathtub-touch-up-paint-white/trend)
## **Top bathtub touch up paint white search terms**
- **white appliance touch up paint**19K/yr+2.9%18.0% conv. - **appliance touch up paint white**17K/yr+0.0%15.0% conv. - **appliance touch up paint**11K/yr+9.8%6.2% conv. - **tile touch up paint**5K/yr-15.3%0.7% conv. - **white enamel touch up paint**6K/yr-30.2%12.0% conv. - **appliance paint touch up**4K/yr-2.2%11.4% conv. - **rustoleum appliance touch up**3K/yr-4.1%13.8% conv. - **appliance touch-up paint**4K/yr-16.6%4.9% conv. - **ceramic tile touch up paint**4K/yr-19.4%0.5% conv. - **epoxy touch up paint**3K/yr-5.1%1.4% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/bathtub-touch-up-paint-white/search-terms)
## **Top bathtub touch up paint white products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$19K40%$39K60%$58K80%$78K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rust-Oleum Appliance Touch-Up White Paint**Rust-Oleum**$6.34**4.4★9,840 rev](https://www.amazon.com/dp/B000RNPGKO) [2**White Touch Up Paint High-Gloss Multi Surface Acrylic White Touch Up Paint Pen Scratch Repair for Metal Walls Cabinets Appliances Wood Door Furniture Enamel 1.5 Fl Oz**SENVEN**$9.67**4.2★1,323 rev](https://www.amazon.com/dp/B0DCSH781Y) [3**Appliance Paint White Appliance Touch Up Paint Enamel High-Gloss Acrylic White Touch Up Paint Pen Scratch Repair for Appliances Refrigerators Metal Surfaces Dishwasher Dryer Microwave Washers 1.5oz**SENVEN**$9.93**4.1★183 rev](https://www.amazon.com/dp/B0FDPY2V4C) [4**Rust-Oleum Appliance Touch-Up Biscuit Paint**Rust-Oleum**$7.69**4.4★9,840 rev](https://www.amazon.com/dp/B003VASJG8) [5**Rust-Oleum Appliance Epoxy White Spray Paint**Rust-Oleum**$6.91**4.6★7,519 rev](https://www.amazon.com/dp/B0009XB40I)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sundaze Gloss Appliance Touch-Up Paint Pen Kit - Stove Refrigerator Washer Dryer Touch Up - 3 Glossy Colors White Black Silver - Instantly Repair & Restore Scratches Chips Stains - Color Match**Sundaze**$8.80**60 rev7mo ago](https://www.amazon.com/dp/B0G65Q7DTG) [**Appliance Paint White Appliance Touch Up Paint Enamel High-Gloss Acrylic White Touch Up Paint Pen Scratch Repair for Appliances Refrigerators Metal Surfaces Dishwasher Dryer Microwave Washers 1.5oz**SENVEN**$9.93**183 rev1y ago](https://www.amazon.com/dp/B0FDPY2V4C) [**White Touch Up Paint High-Gloss Multi Surface Acrylic White Touch Up Paint Pen Scratch Repair for Metal Walls Cabinets Appliances Wood Door Furniture Enamel 1.5 Fl Oz**SENVEN**$9.67**1,323 rev1y ago](https://www.amazon.com/dp/B0DCSH781Y) [**DWIL Tub and Tile Paint White Touch Up Paint for Porcelain Scratches Cracks and Spots on Tile Porcelain Repair Kit for Bathtub Sinks Enamel and Toilets 1.5 Fl Oz(White)**DWIL**$9.77**617 rev2y ago](https://www.amazon.com/dp/B0D6VQXQ6C) [**cocomfix White Appliance Touch Up Paint Appliance Paint High Gloss White Touch Up Paint Pen for Refrigerator Washer Dryer Dishwasher Microwave - Chip Resistant Quick Dry Finish**cocomfix**$8.55**1,083 rev4y ago](https://www.amazon.com/dp/B09WJZCQC1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Appliance Paint White Appliance Touch Up Paint Enamel High-Gloss Acrylic White Touch Up Paint Pen Scratch Repair for Appliances Refrigerators Metal Surfaces Dishwasher Dryer Microwave Washers 1.5oz**SENVEN**$9.93**4.1★**▲ 105%**](https://www.amazon.com/dp/B0FDPY2V4C) [**Sundaze Gloss Appliance Touch-Up Paint Pen Kit - Stove Refrigerator Washer Dryer Touch Up - 3 Glossy Colors White Black Silver - Instantly Repair & Restore Scratches Chips Stains - Color Match**Sundaze**$8.80**4.5★**▲ 38%**](https://www.amazon.com/dp/B0G65Q7DTG) [**Rust-Oleum Appliance Touch-Up White Paint**Rust-Oleum**$6.34**4.4★**▲ 11%**](https://www.amazon.com/dp/B000RNPGKO) [**White Touch Up Paint High-Gloss Multi Surface Acrylic White Touch Up Paint Pen Scratch Repair for Metal Walls Cabinets Appliances Wood Door Furniture Enamel 1.5 Fl Oz**SENVEN**$9.67**4.2★**— 2%**](https://www.amazon.com/dp/B0DCSH781Y) [**Rust-Oleum Appliance Epoxy White Spray Paint**Rust-Oleum**$6.91**4.6★**— 0%**](https://www.amazon.com/dp/B0009XB40I)
**~~View all trending →~~**
## **What buyers say about bathtub touch up paint white**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**14%
*“Easy to use”*
**Paint Quality**12%
*“the finish looks super neat”*
**Color**11%
*“Perfect color”*
**Efficiency**8%
*“Works well on chips”*
**Coverage**7%
*“Good coverage”*
**Quality-Overall**7%
*“The appliance was honestly in excellent condition overall”*
**Scratch Resistance**5%
*“Great for touch up small scratches”*
**Value For Money**5%
*“Affordable solution”*
**Moist/Dry**4%
*“Works well, dries fast”*
**Rusts/Corrodes**4%
*“provides a seal to avoid rust”*
### **What buyers complain about **
**Paint Quality**22%
*“When I had too much paint on the brush”*
**Color**20%
*“color is off”*
**Quality-Overall**7%
*“Not sure if I want to buy it again if their quality control has decreased”*
**Size-Overall**6%
*“Small bottle”*
**Functionality-Overall**4%
*“Did not work”*
**Rusts/Corrodes**3%
*“the spots were rusting again”*
**Thickness**2%
*“Too thick to brush on nicely not easy to work with”*
**Advertised Vs Actual Product**2%
*“Does not match the description”*
**Leak-Proof**2%
*“Bottle arrived squashed and leaking”*
**Ease Of Use**2%
*“Too thick to brush on nicely not easy to work with”*
### **Top return reasons **
**Paint Quality**43%
**Color**29%
**Functionality-Overall**7%
**Advertised Vs Actual Product**4%
**Size-Overall**4%
**Value For Money**2%
**Coverage**2%
**Compatibility-Overall**1%
**Defective Material/Parts**1%
**Thickness**1%
## **Common questions**
- **Is bathtub touch up paint white profitable to sell on Amazon United States?**
- The niche generates $97K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.2%. Flapen's verdict: Skip it (37/100).
- **How competitive is the bathtub touch up paint white niche?**
- 5 brands and 58 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in bathtub touch up paint white?**
- Top complaints mined from reviews: Paint Quality, Color, Quality-Overall. The return rate is 0.7%.
- **When does demand for bathtub touch up paint white peak?**
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the bathtub touch up paint white niche?**
- Listings span $6.34–$9.93; the average listing price is $8.46 (sweet spot $15–$100). The average incumbent carries 3,808 reviews — the moat a new listing must climb.
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