---
title: "Bathtub Refinishing Kit — $255K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/bathtub-refinishing-kit"
last_updated: "2026-08-06T03:03:56.722Z"
locale: en
meta:
description: "Niche score 43/100 · $255K/yr market · 84K searches/yr · $82.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $255K/yr market · 84K searches/yr · $82.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bathtub Refinishing Kit — $255K/yr Amazon US Niche (2026) - Flapen"
---
# **bathtub refinishing kit**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 47Growth 16Conversion 46Competition 14Returns 74Price range 45Avg price 82Brand share 12Review moat 56Quality gap 86
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$82.10**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,252.73**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$255K**
$255K/yr · 84K searches
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$18.08–$201.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-18.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, bathtub refinishing kit is a $255K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 43/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bathtub refinishing kit market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **$246K–$328K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#504**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **91%**
- **Out of stock**
- **8.3%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**57**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**2%**
- Refinished Bath Solutions70% - Rust-Oleum14% - MAGIC4% - Ankita4% - DWIL3% - EZroll3% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.1% search growth over the last 90 days.
2K2KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/bathtub-refinishing-kit/trend)
## **Top bathtub refinishing kit search terms**
- **ekopel 2k bathtub refinishing kit**24K/yr-13.8%4.1% conv. - **ekopel 2k**10K/yr-15.9%3.5% conv. - **fiberglass tub refinishing kit**4K/yr+28.1%0.6% conv. - **cast iron tub refinishing kit**6K/yr-18.1%1.5% conv. - **ekopel**8K/yr-15.4%4.4% conv. - **bathtub epoxy**4K/yr-9.0%2.3% conv. - **waterproof paint for shower**8K/yr-61.9%0.1% conv. - **magic tub and tile refinishing kit**4K/yr+2.2%5.2% conv. - **sink resurfacing kit**2K/yr+5.0%0.6% conv. - **fiberglass shower refinishing kit**4K/yr-33.9%0.7% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/bathtub-refinishing-kit/search-terms)
## **Top bathtub refinishing kit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$25K20%$51K30%$76K40%$102K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ekopel 2K Bathtub Refinishing Kit - Pour On Bathtub Paint White Gloss Finish Kit 1 Coat Odorless Sink and Bath Tub Paint Long Lasting Never Peel DIY Glaze for Tub Made in USA Bright Gloss White**Refinished Bath Solutions**$179.21**4.1★3,962 rev](https://www.amazon.com/dp/B07MCW3KJB) [2**Ekopel Roll On Tub Cast Bathtub Refinishing Kit Primer + Top Coat Included DIY Bathtub & Tile Reglazing Kit for Porcelain Fiberglass & Cast Iron Bright White Gloss Low Odor Made In The USA Tub Paint (1 Pack Standard Bathtub)**Refinished Bath Solutions**$110.39**4.0★96 rev](https://www.amazon.com/dp/B0GKHWCXVJ) [3**Tub & Tile Touch Up Gloss White Paint Kit**Rust-Oleum**$37.93**4.3★2,252 rev](https://www.amazon.com/dp/B0BKN55WD4) [4**Ekopel Bathtub Refinishing Kit - Made in The USA - Odorless Tub and Tile Reglazing - Most Durable Never Peel Tub Paint Coating - Pour On Touch Up Size**Refinished Bath Solutions**$41.02**3.8★424 rev](https://www.amazon.com/dp/B0873CHX8R) [5**Magic Tub and Tile Refinishing Kit - Spray on Aerosol - Refinish Sinks Tile Porcelain Acrylic Fiberglass and Ceramic Surfaces Bright White 12 Ounce (Pack of 2)**MAGIC**$39.74**4.0★2,339 rev](https://www.amazon.com/dp/B07HXBC9GF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ekopel Roll On Tub Cast Bathtub Refinishing Kit Primer + Top Coat Included DIY Bathtub & Tile Reglazing Kit for Porcelain Fiberglass & Cast Iron Bright White Gloss Low Odor Made In The USA Tub Paint (1 Pack Standard Bathtub)**Refinished Bath Solutions**$110.39**96 rev6mo ago](https://www.amazon.com/dp/B0GKHWCXVJ) [**Tub and Tile Paint Refinishing Kit 17.6oz Bathtub Refinishing Kit White with Tools and Hardener Semi-Gloss White Tub Paint for Bathtub Sink Low Odor and Easy to Use 25-30sq.ft**Xmntdo**$23.47**1,035 rev6mo ago](https://www.amazon.com/dp/B0GK8DY3JB) [**Ekopel Roll On Tub Cast Bathtub Refinishing Kit Primer + Top Coat Included DIY Bathtub & Tile Reglazing Kit for Porcelain Fiberglass & Cast Iron Bright White Gloss Low Odor Made In The USA Tub Paint (2 Pack Bathtub W/Surround)**Refinished Bath Solutions**$201.58**96 rev8mo ago](https://www.amazon.com/dp/B0G3YN96M8) [**Bathtub Refinishing Kit Tub and Tile Paint White Low Odor Bath Paint Long-Lasting Durable Tub Paint Kit for All Bathtubs Tiles Sinks and Showers Easy Roll-On DIY Tub Coating Made in USA**EZroll**$98.95**33 rev10mo ago](https://www.amazon.com/dp/B0FT4YL2VH) [**Tub Repair Kit White Bathtub Repair Kit for Enamel Fiberglass Acrylic**Ankita**$18.08**1,635 rev2y ago](https://www.amazon.com/dp/B0CRTNP23M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tub and Tile Paint Refinishing Kit 17.6oz Bathtub Refinishing Kit White with Tools and Hardener Semi-Gloss White Tub Paint for Bathtub Sink Low Odor and Easy to Use 25-30sq.ft**Xmntdo**$23.47**4.5★**▲ 189%**](https://www.amazon.com/dp/B0GK8DY3JB) [**Bathtub Refinishing Kit Tub and Tile Paint White Low Odor Bath Paint Long-Lasting Durable Tub Paint Kit for All Bathtubs Tiles Sinks and Showers Easy Roll-On DIY Tub Coating Made in USA**EZroll**$98.95**4.2★**▲ 159%**](https://www.amazon.com/dp/B0FT4YL2VH) [**Ekopel Roll On Tub Cast Bathtub Refinishing Kit Primer + Top Coat Included DIY Bathtub & Tile Reglazing Kit for Porcelain Fiberglass & Cast Iron Bright White Gloss Low Odor Made In The USA Tub Paint (1 Pack Standard Bathtub)**Refinished Bath Solutions**$110.39**4.0★**▲ 85%**](https://www.amazon.com/dp/B0GKHWCXVJ) [**Tub Repair Kit White Bathtub Repair Kit for Enamel Fiberglass Acrylic**Ankita**$18.08**4.3★**— 3%**](https://www.amazon.com/dp/B0CRTNP23M) [**Ekopel Bathtub Refinishing Kit - Made in The USA - Odorless Tub and Tile Reglazing - Most Durable Never Peel Tub Paint Coating - Pour On Touch Up Size**Refinished Bath Solutions**$41.02**3.8★**— 3%**](https://www.amazon.com/dp/B0873CHX8R)
**~~View all trending →~~**
## **What buyers say about bathtub refinishing kit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**18%
*“Easy to use”*
**Quality-Overall**13%
*“High quality kit”*
**Value For Money**7%
*“was good value for the money”*
**Instructions/User Manual/Troubleshooting**6%
*“Instructions were clear”*
**Efficiency**5%
*“the included tools made the process more efficient”*
**Paint Quality**4%
*“This paint was super easy to use”*
**Durability**4%
*“Durable”*
**Advertised Vs Actual Product**4%
*“as advertised”*
**Product Condition**4%
*“Looks brand new”*
**Maintenance And Repair**3%
*“This is great for small repairs”*
### **What buyers complain about **
**Paint Quality**9%
*“Started peeling 2nd time taking a shower after tub was painted”*
**Smell**7%
*“AWFUL SMELL”*
**Color**6%
*“It threw the color off a bit”*
**Quality-Overall**6%
*“Bad quality”*
**Durability**6%
*“Product doesnt last”*
**Ease Of Use**6%
*“Difficult to use”*
**Functionality-Overall**5%
*“sanding didnt work”*
**Value For Money**5%
*“Not A Good Value”*
**Ease Of Cleaning**3%
*“Messy messy messy”*
**Instructions/User Manual/Troubleshooting**3%
*“The instructions dont clearly specify how much of each product to use”*
### **Top return reasons **
**Paint Quality**16%
**Functionality-Overall**11%
**Color**11%
**Maintenance And Repair**9%
**Value For Money**9%
**Advertised Vs Actual Product**8%
**Size-Overall**7%
**Leak-Proof**5%
**Defective Material/Parts**5%
**Product Condition**4%
## **Common questions**
- **Is bathtub refinishing kit profitable to sell on Amazon United States?**
- The niche generates $255K/yr across 11 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Skip it (43/100).
- **How competitive is the bathtub refinishing kit niche?**
- 7 brands and 57 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in bathtub refinishing kit?**
- Top complaints mined from reviews: Paint Quality, Smell, Color. The return rate is 2.1%.
- **When does demand for bathtub refinishing kit peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the bathtub refinishing kit niche?**
- Listings span $18.08–$201.58; the average listing price is $82.10 (sweet spot $15–$100). The average incumbent carries 1,253 reviews — the moat a new listing must climb.
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