---
title: "Bathtub Paint — $1.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/bathtub-paint"
last_updated: "2026-08-08T19:10:15.698Z"
locale: en
meta:
description: "Niche score 58/100 · $1.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $1.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bathtub Paint — $1.4M/yr Amazon US Niche (2026) - Flapen"
---
# **bathtub paint**
**Worth a look**
Shows a sweet-spot price point ($44.12 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 85Growth 22Conversion 56Competition 47Returns 76Price range 50Avg price 95Brand share 31Review moat 54Quality gap 83
**Avg price**
**Incredible****$44.12**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.4M**
$1.4M/yr · 686K searches
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,353.32**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$9.77–$179.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-5.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, bathtub paint is a $1.4M/yr Amazon United States market (686K searches/yr). The top 5 brands hold 87% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bathtub paint market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$1.3M–$1.8M**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#239**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **14.4%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**75**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 98%
**Open market**
**9%**
- DWIL33% - Rust-Oleum30% - Xmntdo11% - Refinished Bath Solutions7% - SENVEN5% - IRONABLE4% - Open — no brand owns it (5 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.1% search growth over the last 90 days.
15K10KSpike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/bathtub-paint/trend)
## **Top bathtub paint search terms**
- **bathtub paint**99K/yr-2.6%2.5% conv. - **tub and tile paint**91K/yr+4.2%3.6% conv. - **tub paint**68K/yr-0.6%3.4% conv. - **bathtub refinishing kit**44K/yr-7.2%2.8% conv. - **tub and tile refinishing kit**43K/yr-12.2%3.9% conv. - **tub refinishing kit**30K/yr+18.6%3.5% conv. - **tub paint for bathtub**42K/yr-12.2%3.6% conv. - **shower paint**33K/yr+2.1%1.8% conv. - **bathtub paint white**33K/yr+16.4%4.2% conv. - **sink paint**28K/yr-8.0%2.3% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/bathtub-paint/search-terms)
## **Top bathtub paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$142K20%$284K30%$426K40%$568K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tub & Tile Touch Up Gloss White Paint Kit**Rust-Oleum**$37.93**4.3★2,252 rev](https://www.amazon.com/dp/B0BKN55WD4) [2**DWIL Tile Paint Tub and Tile Refinishing Kit with Tools Water-based Bathtub Paint - Low Odor Easy to Use 25-30sq.ft 16.5oz Semi-Gloss White**DWIL**$34.31**4.2★1,555 rev](https://www.amazon.com/dp/B0BYD4BRT8) [3**Tub and Tile Paint Refinishing Kit 17.6oz Bathtub Refinishing Kit White with Tools and Hardener Semi-Gloss White Tub Paint for Bathtub Sink Low Odor and Easy to Use 25-30sq.ft**Xmntdo**$23.47**4.5★1,035 rev](https://www.amazon.com/dp/B0GK8DY3JB) [4**Rust-Oleum Tub & Tile Gloss White Spray Paint**Rust-Oleum**$17.02**4.0★7,009 rev](https://www.amazon.com/dp/B00T82712Q) [5**DWIL Tub and Tile Refinishing Kit Quick-Dry Tile Paint for Wall & Floor Sink Bathtub Paint for Bathroom Kitchen Toilets Water Based Semi-Gloss White 50-55sq.ft 33oz**DWIL**$41.35**4.3★491 rev](https://www.amazon.com/dp/B0D6VZDCWM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ekopel Roll On Tub Cast Bathtub Refinishing Kit Primer + Top Coat Included DIY Bathtub & Tile Reglazing Kit for Porcelain Fiberglass & Cast Iron Bright White Gloss Low Odor Made In The USA Tub Paint (1 Pack Standard Bathtub)**Refinished Bath Solutions**$110.39**96 rev6mo ago](https://www.amazon.com/dp/B0GKHWCXVJ) [**Tub and Tile Paint Refinishing Kit 17.6oz Bathtub Refinishing Kit White with Tools and Hardener Semi-Gloss White Tub Paint for Bathtub Sink Low Odor and Easy to Use 25-30sq.ft**Xmntdo**$23.47**1,035 rev6mo ago](https://www.amazon.com/dp/B0GK8DY3JB) [**XmntdoTub and Tile Paint Refinishing Kit 33oz Tub Paint for Bathtub Semi-Gloss Bathtub Refinishing Kit White for Bathroom Shower Sink Porcelain 50-55sq.ft**Xmntdo**$32.77**1,035 rev6mo ago](https://www.amazon.com/dp/B0GFMX7LY2) [**17 oz White Tub and Tile Paint Semi-Gloss Refinishing Kit**Tenee**$22.34**17 rev6mo ago](https://www.amazon.com/dp/B0GF959N4H) [**Specialty Tub and Tile Paint Water-based Tub and Tile Refinishing Kit**Ankita**$23.51**20 rev7mo ago](https://www.amazon.com/dp/B0GCTKJ92G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**XmntdoTub and Tile Paint Refinishing Kit 33oz Tub Paint for Bathtub Semi-Gloss Bathtub Refinishing Kit White for Bathroom Shower Sink Porcelain 50-55sq.ft**Xmntdo**$32.77**4.5★**▲ 253%**](https://www.amazon.com/dp/B0GFMX7LY2) [**Tub and Tile Paint Refinishing Kit 17.6oz Bathtub Refinishing Kit White with Tools and Hardener Semi-Gloss White Tub Paint for Bathtub Sink Low Odor and Easy to Use 25-30sq.ft**Xmntdo**$23.47**4.5★**▲ 170%**](https://www.amazon.com/dp/B0GK8DY3JB) [**IRONABLE Tub and Tile Paint Refinishing Kit 17oz Bathtub Refinishing Kit with Tools DIY Tub Paint White for Bathtub Shower Kitchen Countertop Porcelain Easy to Cover & Low Odor**IRONABLE**$24.39**4.5★**▲ 99%**](https://www.amazon.com/dp/B0FWS2C3L4) [**Specialty Tub and Tile Paint Water-based Tub and Tile Refinishing Kit**Ankita**$23.51**4.2★**▲ 98%**](https://www.amazon.com/dp/B0GCTKJ92G) [**DWIL Tub and Tile Paint White Touch Up Paint for Porcelain Scratches Cracks and Spots on Tile Porcelain Repair Kit for Bathtub Sinks Enamel and Toilets 1.5 Fl Oz(White)**DWIL**$9.77**4.1★**▲ 97%**](https://www.amazon.com/dp/B0D6VQXQ6C)
**~~View all trending →~~**
## **What buyers say about bathtub paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“High quality kit”*
**Ease Of Use**12%
*“Ease of use”*
**Value For Money**8%
*“Worth the money”*
**Paint Quality**8%
*“The paint went on smoothly”*
**Efficiency**5%
*“Works well on chips”*
**Durability**5%
*“Durable”*
**Smell**5%
*“also there is no odor”*
**Instructions/User Manual/Troubleshooting**5%
*“Instructions were clear”*
**Advertised Vs Actual Product**4%
*“as advertised”*
**Color**4%
*“Perfect color”*
### **What buyers complain about **
**Paint Quality**17%
*“paint still started peeling in places”*
**Smell**10%
*“AWFUL SMELL”*
**Durability**7%
*“Don't last”*
**Quality-Overall**6%
*“Bad quality”*
**Size-Overall**5%
*“this is so tiny”*
**Functionality-Overall**4%
*“Did not work”*
**Coverage**4%
*“Not true to coverage area; looks great”*
**Ease Of Use**4%
*“Difficult to use”*
**Color**4%
*“It seems to be slightly off color from the others”*
**Value For Money**3%
*“too expensive for what are you getting”*
### **Top return reasons **
**Paint Quality**35%
**Color**14%
**Advertised Vs Actual Product**8%
**Value For Money**7%
**Functionality-Overall**6%
**Size-Overall**6%
**Leak-Proof**5%
**Defective Material/Parts**3%
**Product Condition**2%
**Coverage**2%
## **Common questions**
- **Is bathtub paint profitable to sell on Amazon United States?**
- The niche generates $1.4M/yr across 22 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -5.1%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the bathtub paint niche?**
- 11 brands and 75 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in bathtub paint?**
- Top complaints mined from reviews: Paint Quality, Smell, Durability. The return rate is 1.9%.
- **When does demand for bathtub paint peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the bathtub paint niche?**
- Listings span $9.77–$179.21; the average listing price is $44.12 (sweet spot $15–$100). The average incumbent carries 1,353 reviews — the moat a new listing must climb.
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