---
title: "Baseboard Heater Thermostat — $296K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/baseboard-heater-thermostat"
last_updated: "2026-08-06T09:18:00.228Z"
locale: en
meta:
description: "Niche score 42/100 · $296K/yr market · 295K searches/yr · $52.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $296K/yr market · 295K searches/yr · $52.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Baseboard Heater Thermostat — $296K/yr Amazon US Niche (2026) - Flapen"
---
# **baseboard heater thermostat**
**Skip it**
Soft demand (-37.3% this quarter) — this niche doesn't clear our bar today.
Market size 51Growth 6Conversion 24Competition 46Returns 22Price range 50Avg price 92Brand share 38Review moat 71Quality gap 72
**Avg price**
**Great****$52.54**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****643.77**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$296K**
$296K/yr · 295K searches
**Price range**
**Good****$18.09–$180.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****5.9%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-37.3%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, baseboard heater thermostat is a $296K/yr Amazon United States market (295K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baseboard heater thermostat market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **$788K–$1.1M**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#81**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**169**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 97%
**Open market**
**12%**
- Mysa49% - meross9% - YeloDeer9% - Honeywell7% - Stelpro7% - Cadet6% - Open — no brand owns it (5 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -37.3% search growth over the last 90 days.
10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/baseboard-heater-thermostat/trend)
## **Top baseboard heater thermostat search terms**
- **mysa smart thermostat for electric baseboard heaters**41K/yr-17.2%3.0% conv. - **line voltage thermostat**41K/yr-29.6%0.9% conv. - **electric baseboard heater thermostat**38K/yr-28.5%0.5% conv. - **mysa thermostat**26K/yr-2.8%1.1% conv. - **baseboard heater thermostat**25K/yr-61.8%2.3% conv. - **mysa smart thermostat**14K/yr-30.6%4.3% conv. - **line voltage thermostat 120v**12K/yr-50.9%1.4% conv. - **electric baseboard thermostat**15K/yr-61.1%1.7% conv. - **mysa**10K/yr-35.3%4.3% conv. - **120v thermostat**10K/yr-48.3%1.6% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/baseboard-heater-thermostat/search-terms)
## **Top baseboard heater thermostat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$30K20%$59K30%$89K40%$118K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mysa Smart Thermostat LITE for Electric Baseboard Heaters | Save Up to 26% on Heating | WiFi Programmable | 7-Day Scheduling | HomeKit Alexa Google | 120V-240V**Mysa**$86.61**4.4★608 rev](https://www.amazon.com/dp/B0F5BVD9FM) [2**Mysa Smart Thermostat for Electric Baseboard Heaters 240V | Remote Control with 100% Free APP | Easy Install | HomeKit Alexa Google Home | Wi-Fi Programmable | Temp. & Humidity Alerts**Mysa**$142.57**4.5★1,297 rev](https://www.amazon.com/dp/B09FQ9L3Q6) [3**NEW Mysa Smart Thermostat for Heating & Cooling | Programmable WiFi Thermostat | Energy Star Certified | 7-Day Scheduling | Geofencing | Vacation Mode**Mysa**$117.58**4.3★61 rev](https://www.amazon.com/dp/B0G4SJPXBC) [4**meross Matter Smart Thermostat for Electric Baseboard Heater Works with Alexa HomeKit Google SmartThings Programmable WiFi Thermostat for House Energy Saving App & Voice Control for Smart Home**meross**$68.22**4.5★118 rev](https://www.amazon.com/dp/B0FCY3Z1S5) [5**Stelpro Single Pole Line Voltage Thermostat Mechanical 240 Volts Compatible with Most Heating Products (Electric Baseboards Wall Fan Heaters or Commercial Fan-Forced Heaters) (SWT1F) White**Stelpro**$18.65**4.0★331 rev](https://www.amazon.com/dp/B00KRJLX5K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NEW Mysa Smart Thermostat for Heating & Cooling | Programmable WiFi Thermostat | Energy Star Certified | 7-Day Scheduling | Geofencing | Vacation Mode**Mysa**$117.58**61 rev7mo ago](https://www.amazon.com/dp/B0G4SJPXBC) [**meross Matter Smart Thermostat for Electric Baseboard Heater Works with Alexa HomeKit Google SmartThings Programmable WiFi Thermostat for House Energy Saving App & Voice Control for Smart Home**meross**$68.22**118 rev10mo ago](https://www.amazon.com/dp/B0FCY3Z1S5) [**Mysa Smart Thermostat LITE for Electric Baseboard Heaters | Save Up to 26% on Heating | WiFi Programmable | 7-Day Scheduling | HomeKit Alexa Google | 120V-240V**Mysa**$86.61**608 rev1y ago](https://www.amazon.com/dp/B0F5BVD9FM) [**NonProgrammable Thermostat for Home Digital Energy-Saving Thermostat Single-Stage Systems 1 Heat/1 Cool Easy DIY Install White Backlight**Miuputake**$22.24**464 rev1y ago](https://www.amazon.com/dp/B0DMV9ZT74) [**YeloDeer 110V-265V 4-Wire Manual Electric Baseboard Heater Thermostat**YeloDeer**$19.29**136 rev2y ago](https://www.amazon.com/dp/B0D5HBVCXG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Stelpro Double-Pole Line Voltage Mechanical Wall Thermostat 22A (120277V) Durable Plastic Housing Adjustable Dial NonProgrammable 5090F Range (SWT2F) White**Stelpro**$24.06**4.0★**▲ 269%**](https://www.amazon.com/dp/B00KRFKE7C) [**NEW Mysa Smart Thermostat for Heating & Cooling | Programmable WiFi Thermostat | Energy Star Certified | 7-Day Scheduling | Geofencing | Vacation Mode**Mysa**$117.58**4.3★**▲ 265%**](https://www.amazon.com/dp/B0G4SJPXBC) [**Robertshaw 803A Thermostat Line Voltage | SPST (Cooling)**Robertshaw**$32.02**3.6★**▲ 73%**](https://www.amazon.com/dp/B07F84X2NL) [**Honeywell TH1100DV1000 Pro-Digital 2-Wire Heat Only**Honeywell**$38.05**4.6★**▲ 66%**](https://www.amazon.com/dp/B00H6ARNXO) [**Stelpro Single Pole Line Voltage Thermostat Mechanical 240 Volts Compatible with Most Heating Products (Electric Baseboards Wall Fan Heaters or Commercial Fan-Forced Heaters) (SWT1F) White**Stelpro**$18.65**4.0★**▲ 63%**](https://www.amazon.com/dp/B00KRJLX5K)
**~~View all trending →~~**
## **What buyers say about baseboard heater thermostat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**26%
*“Installed in minutes”*
**Ease Of Use**12%
*“Easy to read”*
**Efficiency**7%
*“works as excpected”*
**Quality-Overall**7%
*“the overall look is clean”*
**Value For Money**7%
*“Great value”*
**Advertised Vs Actual Product**6%
*“Works as advertised”*
**Design-Overall**4%
*“Highly customizable and great functionality”*
**Instructions/User Manual/Troubleshooting**3%
*“instructions were clear”*
**Heating**3%
*“I really like being able to ease up on the heating”*
**Compatibility-Overall**2%
*“confirmed my system was compatible”*
### **What buyers complain about **
**Assembly/Installation**13%
*“setup not straight forward”*
**Connectivity-Overall**10%
*“do not connect the same”*
**Functionality-Overall**9%
*“it does not function”*
**Durability**8%
*“Broken within 2 months”*
**Quality-Overall**7%
*“Poor quality”*
**Instructions/User Manual/Troubleshooting**7%
*“Lousy instructions”*
**Value For Money**4%
*“Not worth the purchase”*
**Advertised Vs Actual Product**2%
*“Inaccurate description”*
**Measurement/Reading Accuracy**2%
*“both are extremely inaccurate”*
**Heating**2%
*“the heat needs to work”*
### **Top return reasons **
**Compatibility-Overall**46%
**Functionality-Overall**17%
**Connectivity-Overall**8%
**Defective Material/Parts**5%
**Size-Overall**4%
**Advertised Vs Actual Product**4%
**Value For Money**3%
**Heating**2%
**Assembly/Installation**2%
**Product Condition**2%
## **Common questions**
- **Is baseboard heater thermostat profitable to sell on Amazon United States?**
- The niche generates $296K/yr across 22 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -37.3%. Flapen's verdict: Skip it (42/100).
- **How competitive is the baseboard heater thermostat niche?**
- 11 brands and 169 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in baseboard heater thermostat?**
- Top complaints mined from reviews: Assembly/Installation, Connectivity-Overall, Functionality-Overall. The return rate is 5.9% — above our launch gate.
- **When does demand for baseboard heater thermostat peak?**
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the baseboard heater thermostat niche?**
- Listings span $18.09–$180.67; the average listing price is $52.54 (sweet spot $15–$100). The average incumbent carries 644 reviews — the moat a new listing must climb.
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