---
title: "Baby Yoda Night Light — $8K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/baby-yoda-night-light"
last_updated: "2026-08-07T16:36:36.230Z"
locale: en
meta:
description: "Niche score 52/100 · $8K/yr market · 15K searches/yr · $21.04 avg price. A small market ($8K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $8K/yr market · 15K searches/yr · $21.04 avg price. A small market ($8K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Baby Yoda Night Light — $8K/yr Amazon US Niche (2026) - Flapen"
---
# **baby yoda night light**
**Worth a look**
Shows a sweet-spot price point ($21.04 avg), but a small market ($8K/yr) keeps it on the watch list.
Market size 2Growth 68Conversion 30Competition 68Returns 75Price range 85Avg price 90Brand share 59Review moat 68Quality gap 28
**Avg price**
**Great****$21.04**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.00–$69.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+48.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****780.09**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$8K**
$8K/yr · 15K searches
According to Flapen's Amazon United States niche tracking, baby yoda night light is a $8K/yr Amazon United States market (15K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baby yoda night light market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$5K–$11K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#2,186**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **52%**
- **Out of stock**
- **25.6%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 96%
**Open market**
**22%**
- STAR WARS30% - Hoofun11% - Idea Nuova10% - Paladone10% - HutaoLi9% - Ukonic9%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +48.9% search growth over the last 90 days.
1K750Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/baby-yoda-night-light/trend)
## **Top baby yoda night light search terms**
- **grogu night light**2K/yr+149.1%1.1% conv. - **baby yoda night light**3K/yr+63.7%2.3% conv. - **yoda lamp**4K/yr+2.3%0.9% conv. - **baby yoda light**3K/yr+41.7%2.1% conv. - **baby yoda lamp**2K/yr+17.3%1.9% conv. - **yoda night light**1K/yr+38.3%2.1% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/baby-yoda-night-light/search-terms)
## **Top baby yoda night light products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2336%$4679%$70012%$9331101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Star Wars 3D Night LightBaby Yoda LED Lamp with Remote Control and Smart Touch LED Desk Lamp Yoda Star Wars Lamp for Room Decor Boys Girls Birthday Christmas Festivals Gifts**Hoofun**$17.00**4.7★1,228 rev](https://www.amazon.com/dp/B0919QK52T) [2**HutaoLi 3D Night Light for Kids 16 Color Change Baby Light for Room Decor USB Charge 3D Illusion Lamp with Timing Function Remote Control for Kids Best Star Wars Fans Christmas Birthday Gifts**HutaoLi**$15.82**4.6★1,165 rev](https://www.amazon.com/dp/B08P33VMRQ) [3**Star Wars The Mandalorian The Child 6-Inch LED Mood Light Lamp**Ukonic**$16.65**4.0★54 rev](https://www.amazon.com/dp/B08MW5D9GR) [4**STAR WARS LED Squishy Night Light Baby Yoda Lamp Silicone Battery or USB Operated Mandalorian The Child Grogu Collectors Edition Ideal for Bedroom Game Room Office 51779**STAR WARS**$17.50**4.7★1,812 rev](https://www.amazon.com/dp/B08C369L1M) [5**Lambs & Ivy Star Wars The Child/Baby Yoda Nursery Lamp with Shade and Bulb**Lambs & Ivy**$69.91**4.8★155 rev](https://www.amazon.com/dp/B09HL4Z1S5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Grogu SquishyGlo Night Light - Officially Licensed Star Wars Product**Paladone**$25.06**5 rev4mo ago](https://www.amazon.com/dp/B0GV1SDSTQ) [**WFSLEI 3D Night Light 3 Pattern Baby LED Lamp LED Desk Lamp Baby Lamp Toys for Room Decor Boys Girls Kids Birthday Christmas Gifts**WFSLEI**$12.88**42 rev12mo ago](https://www.amazon.com/dp/B0FHHHLJPY) [**Dreamy Cubby 3D Night Light 4 Pattern with Timing Function Toys LED Night Lamp for Room Decor Great Christmas Birthday Gifts for Kids and Fans Boys Girls Men**Dreamy Cubby**$18.17**238 rev1y ago](https://www.amazon.com/dp/B0DJJMDK6L) [**Star Wars The Mandalorian Featuring Grogu Rotating LED Projection Kids Lamp and Nightlight**Idea Nuova**$16.53**375 rev3y ago](https://www.amazon.com/dp/B0CBSYYCP7) [**Idea Nuova Star Wars the Mandalorian Featuring Grogu Scene Projection Kids Lamp and Nightlight**Idea Nuova**$7.00**553 rev3y ago](https://www.amazon.com/dp/B0BTJ7NL6Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**STAR WARS LED Night Light Baby Yoda Floating Carrier The Mandalorian Grogu Color Changing Battery Operated Night Light Flashlight Perfect for Bedside Wall Shelves and More 60388**STAR WARS**$21.71**5.0★**▲ 278%**](https://www.amazon.com/dp/B0BQ8GWSLR) [**STAR WARS The Mandalorian Helmet LED Night Light Plug-in Dusk to Dawn Light-Sensing Ideal for Kids Room Bedroom Office Wall Decor Gifts 53232**STAR WARS**$14.30**4.6★**▲ 274%**](https://www.amazon.com/dp/B08HJXFHK6) [**Grogu SquishyGlo Night Light - Officially Licensed Star Wars Product**Paladone**$25.06**4.8★**▲ 262%**](https://www.amazon.com/dp/B0GV1SDSTQ) [**STAR WARS LED Squishy Night Light Baby Yoda Lamp Silicone Battery or USB Operated Mandalorian The Child Grogu Collectors Edition Ideal for Bedroom Game Room Office 51779**STAR WARS**$17.50**4.7★**▲ 72%**](https://www.amazon.com/dp/B08C369L1M) [**Star Wars The Mandalorian The Child 7-Inch LED Mood Light Lamp Green**STAR WARS**$22.08**4.6★**▲ 48%**](https://www.amazon.com/dp/B08LYQQD91)
**~~View all trending →~~**
## **What buyers say about baby yoda night light**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**30%
*“Cute light”*
**Gifting Purpose**24%
*“Great Christmas gift”*
**Color**11%
*“Super cute colors”*
**Advertised Vs Actual Product**10%
*“As advertised”*
**Quality-Overall**6%
*“Great quality”*
**Night Vision**4%
*“Great nightlight”*
**Value For Money**2%
*“Good value and quality for the price”*
**Remote Control**2%
*“Love this for Yoda fans its perfect love the remote control colors and the quality”*
**Assembly/Installation**2%
*“Quick and Easy setup”*
**Soft Feel**1%
*“The silicone body is soft and squishy, which makes it fun to pick up and handle without worrying about it breaking”*
### **What buyers complain about **
**Value For Money**33%
*“expensive”*
**Advertised Vs Actual Product**17%
*“Inaccurate listing”*
**Quality-Overall**17%
*“Looks horrible”*
**Durability**8%
*“Just didn't last long”*
**Size-Overall**4%
*“which is still too short for my liking”*
**Battery Life**4%
*“dont use the batteries so I dont waste batteries”*
### **Top return reasons **
**Size-Overall**20%
**Functionality-Overall**13%
**Defective Material/Parts**12%
**Advertised Vs Actual Product**11%
**Bulb Flicker/Dimming/Color**9%
**Brightness/Shine/Glow**6%
**Product Condition**5%
**Socket/Port/Plug**4%
**Material Quality**3%
**Charging**3%
## **Common questions**
- **Is baby yoda night light profitable to sell on Amazon United States?**
- The niche generates $8K/yr across 23 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +48.9%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the baby yoda night light niche?**
- 11 brands and 26 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in baby yoda night light?**
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Quality-Overall. The return rate is 2.0%.
- **When does demand for baby yoda night light peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the baby yoda night light niche?**
- Listings span $7.00–$69.91; the average listing price is $21.04 (sweet spot $15–$100). The average incumbent carries 780 reviews — the moat a new listing must climb.
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