---
title: "American Lock — $79K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/american-lock"
last_updated: "2026-08-08T14:59:09.839Z"
locale: en
meta:
description: "Niche score 37/100 · $79K/yr market · 68K searches/yr · $37.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $79K/yr market · 68K searches/yr · $37.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "American Lock — $79K/yr Amazon US Niche (2026) - Flapen"
---
# **american lock**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 20Growth 22Conversion 39Competition 19Returns 87Price range 79Avg price 95Brand share 0Review moat 91Quality gap 23
**Avg price**
**Incredible****$37.08**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****173.33**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$15.37–$121.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-5.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$79K**
$79K/yr · 68K searches
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, american lock is a $79K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **american lock market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$111K–$148K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#675**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **42%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**80**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- American Lock56% - Master Lock44%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -5.2% search growth over the last 90 days.
2K1KSpike '25 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/american-lock/trend)
## **Top american lock search terms**
- **american lock**34K/yr-6.2%2.0% conv. - **american lock 1100**15K/yr+6.9%4.1% conv. - **american lock padlock**7K/yr-29.9%2.3% conv. - **american padlock**5K/yr-5.8%2.0% conv. - **american locks**4K/yr-11.0%2.5% conv. - **american 1100**3K/yr+10.2%6.2% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/american-lock/search-terms)
## **Top american lock products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$16K30%$24K40%$32K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Master Lock A1106RED Aluminum Red Safety Padlock with 1/4 x 1-1/2 Shackle 1-Padlock**Master Lock**$15.37**4.7★381 rev](https://www.amazon.com/dp/B001VXTXXK) [2**American Lock A5200D 1-3/4 Solid Body Steel Padlock**American Lock**$27.56**4.6★279 rev](https://www.amazon.com/dp/B009YO0CF6) [3**American Lock A1106BLU Padlock Aluminum Blue**American Lock**$20.81**4.7★99 rev](https://www.amazon.com/dp/B015MG043Y) [4**American Lock A701D Steel Padlock 2-1/2**American Lock**$45.10**4.8★294 rev](https://www.amazon.com/dp/B00KHIN00W) [5**American Lock A5300D Steel Padlock 1-3/4**Master Lock**$44.90**4.5★212 rev](https://www.amazon.com/dp/B0013GBQVM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**American Lock - A1106YLW Padlock Keyed Aluminum Yellow (Two Pack Aluminum)**American Lock**$43.13**4 rev6y ago](https://www.amazon.com/dp/B083P3C1F3) [**American Lock A1106BLU Padlock Aluminum Blue**American Lock**$20.81**99 rev9y ago](https://www.amazon.com/dp/B015MG043Y) [**6 Pack American Lock Padlock With 1 1/2 Solid Aluminum Body 1 1/2 Shackle**American Lock**$121.12**2 rev9y ago](https://www.amazon.com/dp/B01JZTU970) [**American Lock A1106B1KEY A1106BLU1KEY Q# DG7272 Keyed Padlock Aluminum Blue**American Lock**$16.92**267 rev10y ago](https://www.amazon.com/dp/B015MG047K) [**American Lock A1106BLK1KEY Padlock Keyed Aluminum Black**American Lock**$24.46**175 rev10y ago](https://www.amazon.com/dp/B015MG04I4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**American Lock - A1106YLW Padlock Keyed Aluminum Yellow (Two Pack Aluminum)**American Lock**$43.13**4.8★**▲ 93%**](https://www.amazon.com/dp/B083P3C1F3) [**American Lock A1106BLU Padlock Aluminum Blue**American Lock**$20.81**4.7★**▲ 77%**](https://www.amazon.com/dp/B015MG043Y) [**American Lock Padlock A1105 Blue Keyed Alike 27676**American Lock**$24.58**4.7★**▲ 75%**](https://www.amazon.com/dp/B0052WAWO0) [**6 Pack American Lock Padlock With 1 1/2 Solid Aluminum Body 1 1/2 Shackle**American Lock**$121.12**5.0★**▲ 41%**](https://www.amazon.com/dp/B01JZTU970) [**Master Lock A1106RED Aluminum Red Safety Padlock with 1/4 x 1-1/2 Shackle 1-Padlock**Master Lock**$15.37**4.7★**▲ 17%**](https://www.amazon.com/dp/B001VXTXXK)
**~~View all trending →~~**
## **What buyers say about american lock**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“A quality lock”*
**Locking Mechanism**13%
*“Durable lock”*
**Durability**13%
*“Works well, solid construction”*
**Value For Money**13%
*“Good prices”*
**Ease Of Use**11%
*“Easy to use”*
**Strength**6%
*“It's a sturdy”*
**Advertised Vs Actual Product**4%
*“Exactly what I ordered and received”*
**Weight Heavy**4%
*“Very heavy”*
**Weight Light**4%
*“because the greatly reduced weight”*
**Soft Feel**2%
*“and Smooth”*
### **What buyers complain about **
**Locking Mechanism**25%
*“Only 1 lock delivered”*
**Advertised Vs Actual Product**25%
*“Didnt advertise that it was a used lock”*
**Ease Of Use**13%
*“It took me quite a while to pick it open”*
**Size-Overall**13%
*“IT'S SO TINY -- not the size that's advertised”*
**Product Condition**13%
*“Didnt advertise that it was a used lock”*
### **Top return reasons **
**Size-Overall**51%
**Locking Mechanism**17%
**Advertised Vs Actual Product**9%
**Product Condition**7%
**Functionality-Overall**5%
**Defective Material/Parts**4%
**Adhesion/Stickiness**2%
**Compatibility-Overall**2%
**Thin**2%
**Durability**2%
## **Common questions**
- **Is american lock profitable to sell on Amazon United States?**
- The niche generates $79K/yr across 12 tracked products. 90-day search growth is -5.2%. Flapen's verdict: Skip it (37/100).
- **How competitive is the american lock niche?**
- 2 brands and 80 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in american lock?**
- Top complaints mined from reviews: Locking Mechanism, Advertised Vs Actual Product, Ease Of Use. The return rate is 1.4%.
- **When does demand for american lock peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the american lock niche?**
- Listings span $15.37–$121.12; the average listing price is $37.08 (sweet spot $15–$100). The average incumbent carries 173 reviews — the moat a new listing must climb.
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