---
title: "Amazon Device — $182K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/amazon-device"
last_updated: "2026-08-08T14:58:20.048Z"
locale: en
meta:
description: "Niche score 40/100 · $182K/yr market · 317K searches/yr · $72.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $182K/yr market · 317K searches/yr · $72.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Amazon Device — $182K/yr Amazon US Niche (2026) - Flapen"
---
# **amazon device**
**Skip it**
Weak search conversion (0.8%) — this niche doesn't clear our bar today.
Market size 37Growth 19Conversion 10Competition 67Returns 29Price range 25Avg price 85Brand share 27Review moat 52Quality gap 67
**Avg price**
**Great****$72.42**
avg listing price — sweet spot $15–$100
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,421.66**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$182K**
$182K/yr · 317K searches
**Returns**
**Okay****4.7%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$14.61–$359.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-11.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, amazon device is a $182K/yr Amazon United States market (317K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 40/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **amazon device market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$217K–$290K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#619**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **2.5%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**76**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 75%
**Open market**
**9%**
- Linkind70% - meross9% - Aqara4% - Kasa Smart3% - Level3% - Tapo2% - Open — no brand owns it (9 brands, 9%)
## **Demand**
Weekly Amazon search volume, last 43 weeks — -11.0% search growth over the last 90 days.
10K6KSpike '25Black Friday '25Spike '26Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/amazon-device/trend)
## **Top amazon device search terms**
- **amazon electronics**52K/yr+39.6%0.0% conv. - **apple homekit devices**55K/yr-7.2%0.4% conv. - **linkind**37K/yr+40.8%1.6% conv. - **alexa home system**15K/yr+48.5%0.0% conv. - **aidot**16K/yr+17.2%1.5% conv. - **amazon device**62K/yr-80.9%0.0% conv. - **matter smart home devices**12K/yr-0.4%0.2% conv. - **apple smart home devices**8K/yr-1.1%0.3% conv. - **amazon echo devices**12K/yr-6.3%0.0% conv. - **echo products**7K/yr+37.1%0.5% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/amazon-device/search-terms)
## **Top amazon device products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$7K8%$15K12%$22K16%$29K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Linkind Matter Smart Light Bulbs Work with Apple Home Alexa Siri Google**Linkind**$31.62**4.4★736 rev](https://www.amazon.com/dp/B0BHS2JFZC) [2**Linkind Matter Smart Plug Work with Apple Home Alexa Siri Google Home**Linkind**$24.61**4.4★1,636 rev](https://www.amazon.com/dp/B0C36WXGP1) [3**Linkind Smart Light Bulbs Work with Alexa Google Home AiDot**Linkind**$24.55**4.5★5,261 rev](https://www.amazon.com/dp/B0BC8N7QXN) [4**Linkind Smart Solar Spot Lights Outdoor SL5C Solar Lights Outdoor Spotlight Cool/Warm White/Color Changing APP/Voice Control IP67 Landscape Lighting for Yard Garden Pathway(2 Pack)**Linkind**$27.76**4.2★8,840 rev](https://www.amazon.com/dp/B0DHWTNYCG) [5**Linkind Smart Solar Pathway Lights SP6 App/Voice Control Solar Lights Outdoor Waterproof 43+ Preset Scenes Cool/Warm White/Color-Changing Outdoor Garden Lights for Yard Patio 4 Pack**Linkind**$91.74**4.4★227 rev](https://www.amazon.com/dp/B0F8QJC2GX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Linkind Smart Low-Voltage Path Lights SP6LV 510LM Multi-Zone Outdoor Pathway Lights AC/DC 12-24V App & Voice Controlled Color-Changing Landscape Lighting for Garden Walkway Driveway 4 Pack**Linkind**$134.11**28 rev4mo ago](https://www.amazon.com/dp/B0G42VMDHL) [**Linkind 10ft Smart LED Strip Lights - AuraScape Segmented Color Changing WiFi Light Strip - Compatible with Alexa & Google Home - DIY Dynamic Lighting for Bedroom Living Room Gaming Setup & Kitchen**Linkind**$38.02**41 rev4mo ago](https://www.amazon.com/dp/B0G39DRMRX) [**Linkind Smart Solar Lights Outdoor Waterproof SL6C Dual-Ring Solar&USB Charging Solar Spotlights Outdoor Waterproof IP66 Color Changing Spot Light for Yard Tree Landscape House 1 Pack**Linkind**$36.83**118 rev4mo ago](https://www.amazon.com/dp/B0F476FH65) [**Linkind TV Backlight HDMI 2.1 Sync Box with AI LumiSync Technology Supports 8K@60Hz Cuttable LED Backlights Sync to Screen for 27-90 inch TVs**Linkind**$135.02**87 rev8mo ago](https://www.amazon.com/dp/B0FDQQ6ZLD) [**Linkind Smart Solar Pathway Lights SP6 App/Voice Control Solar Lights Outdoor Waterproof 43+ Preset Scenes Cool/Warm White/Color-Changing Outdoor Garden Lights for Yard Patio 4 Pack**Linkind**$91.74**227 rev11mo ago](https://www.amazon.com/dp/B0F8QJC2GX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Linkind Smart Low-Voltage Path Lights SP6LV 510LM Multi-Zone Outdoor Pathway Lights AC/DC 12-24V App & Voice Controlled Color-Changing Landscape Lighting for Garden Walkway Driveway 4 Pack**Linkind**$134.11**4.6★**▲ 184%**](https://www.amazon.com/dp/B0G42VMDHL) [**Linkind 10ft Smart LED Strip Lights - AuraScape Segmented Color Changing WiFi Light Strip - Compatible with Alexa & Google Home - DIY Dynamic Lighting for Bedroom Living Room Gaming Setup & Kitchen**Linkind**$38.02**4.7★**▲ 169%**](https://www.amazon.com/dp/B0G39DRMRX) [**Linkind Smart Solar Lights Outdoor Waterproof SL6C Dual-Ring Solar&USB Charging Solar Spotlights Outdoor Waterproof IP66 Color Changing Spot Light for Yard Tree Landscape House 1 Pack**Linkind**$36.83**4.3★**▲ 168%**](https://www.amazon.com/dp/B0F476FH65) [**Level Lock Pro - Worlds Smallest Fastest Innovative Smart Lock - Matter-Over-Thread Deadbolt Plus Apple Home Key - Keyless & Remote Access via Apple Alexa Google Home SmartThings (Matte Black)**Level**$330.13**4.3★**▲ 153%**](https://www.amazon.com/dp/B0FKLBYHD2) [**Linkind Smart Solar Spot Lights Outdoor SL5C Solar Lights Outdoor Spotlight Cool/Warm White/Color Changing APP/Voice Control IP67 Landscape Lighting for Yard Garden Pathway(2 Pack)**Linkind**$27.76**4.2★**▲ 63%**](https://www.amazon.com/dp/B0DHWTNYCG)
**~~View all trending →~~**
## **What buyers say about amazon device**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**17%
*“Easiest Installation”*
**Brightness/Shine/Glow**11%
*“Bright lights”*
**Quality-Overall**8%
*“The build quality on them is excellent”*
**Ease Of Use**7%
*“easy to wear”*
**Value For Money**7%
*“they are affordable”*
**Connectivity-Overall**6%
*“Easy connection”*
**Compatibility-Overall**5%
*“HomeKit compatible”*
**Color**3%
*“Great colors”*
**Advertised Vs Actual Product**3%
*“Work as advertised”*
**Socket/Port/Plug**3%
*“Great plug”*
### **What buyers complain about **
**Connectivity-Overall**19%
*“wont stay connected”*
**Functionality-Overall**9%
*“Did not work”*
**Durability**8%
*“Failed completely within 7 months”*
**Assembly/Installation**7%
*“Hard to set”*
**Quality-Overall**6%
*“Low quality”*
**Value For Money**4%
*“A bit pricey”*
**Brightness/Shine/Glow**3%
*“the lights are just not bright enough”*
**Compatibility-Overall**3%
*“I get the message that it failed to pair”*
**Instructions/User Manual/Troubleshooting**2%
*“Instructions are very poor”*
**Socket/Port/Plug**2%
*“Missing Plug”*
### **Top return reasons **
**Connectivity-Overall**21%
**Compatibility-Overall**17%
**Size-Overall**15%
**Functionality-Overall**10%
**Value For Money**5%
**Bulb Flicker/Dimming/Color**5%
**Advertised Vs Actual Product**4%
**Brightness/Shine/Glow**3%
**Defective Material/Parts**3%
**Assembly/Installation**2%
## **Common questions**
- **Is amazon device profitable to sell on Amazon United States?**
- The niche generates $182K/yr across 47 tracked products. 9 of 11 products launched in the last 360 days are still selling. 90-day search growth is -11.0%. Flapen's verdict: Skip it (40/100).
- **How competitive is the amazon device niche?**
- 15 brands and 76 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in amazon device?**
- Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Durability. The return rate is 4.7%.
- **What does it cost to enter the amazon device niche?**
- Listings span $14.61–$359.41; the average listing price is $72.42 (sweet spot $15–$100). The average incumbent carries 1,422 reviews — the moat a new listing must climb.
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