---
title: "Search terms — adapter plug - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/adapter-plug/search-terms"
last_updated: "2026-08-08T16:31:58.151Z"
locale: en
meta:
  description: "Niche score 55/100 · $99K/yr market · 138K searches/yr · $13.70 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $99K/yr market · 138K searches/yr · $13.70 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — adapter plug - Flapen"
---

# **adapter plug**

**Worth a look**

Shows no brand lock-in (top 5 brands take 40% of clicks), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 25Growth 30Conversion 61Competition 87Returns 82Price range 80Avg price 64Brand share 95Review moat 22Quality gap 21

**Brand share**

**Great****40%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****28%**

top-5 click share — an open shelf

**Returns**

**Great****1.7%**

return rate — above 5% kills the launch gate

**Price range**

**Great****$4.83–$57.96**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$13.70**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****5.3%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+4.0%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$99K**

$99K/yr · 138K searches

**Review moat**

**Bad****8,685.4**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms