---
title: "Ac Filter 20x23x1 — $77K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/ac-filter-20x23x1"
last_updated: "2026-08-07T21:51:48.036Z"
locale: en
meta:
description: "Niche score 55/100 · $77K/yr market · 8K searches/yr. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $77K/yr market · 8K searches/yr. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Ac Filter 20x23x1 — $77K/yr Amazon US Niche (2026) - Flapen"
---
# **ac filter 20x23x1**
**Worth a look**
Shows searches that convert (17.9% search→purchase), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Market size 19Growth 84Conversion 99Competition 44Returns 99Price range 95Avg price 93Brand share 4Review moat 21Quality gap 21
**Conversion**
**Incredible****17.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Price range**
**Incredible****$25.61–$79.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$51.18**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+83.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****10,461.5**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$77K**
$77K/yr · 8K searches
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, ac filter 20x23x1 is a $77K/yr Amazon United States market (8K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 55/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ac filter 20x23x1 market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$64K–$77K**
- units × avg price
- **Conversion rate**
- **17.9%**
- **Avg BSR**
- **#71**
- **Page quality**
- **0%**
- **Prime**
- **61%**
- **Sponsored**
- **78%**
- **Out of stock**
- **8.1%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**0%**
- Filterbuy40% - BNX23% - Filtrete19% - Simply9% - Filter King8% - K&N2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +83.1% search growth over the last 90 days.
300200Spike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/ac-filter-20x23x1/trend)
## **Top ac filter 20x23x1 search terms**
- **ac filter 20x23x1**5K/yr+82.0%14.2% conv. - **23x20x1 air conditioner filter**3K/yr+85.6%11.2% conv. - **20 x 23 x 1 air condition filters**27/yr-50.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/ac-filter-20x23x1/search-terms)
## **Top ac filter 20x23x1 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$15K30%$23K40%$31K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Filterbuy 20x23x1 Air Filter MERV 8 Essential Dust & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 19.50 x 22.50 x 0.75)**Filterbuy**$52.88**4.7★51,098 rev](https://www.amazon.com/dp/B00CK0271I) [2**Filtrete 20x23x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 2-Pack (Actual Size 19.69 x 22.69 x 0.81 in)**Filtrete**$25.61**4.7★740 rev](https://www.amazon.com/dp/B0F9LS6KSD) [3**BNX TruFilter 20x23x1 Air Filter MERV 11 (6-Pack) - MADE IN USA - Allergen Defense Electrostatic Pleated Air Conditioner HVAC AC Furnace Filters for Allergies Dust Pet Smoke Allergy MPR 1200 FPR 7**BNX**$53.60**4.7★6,309 rev](https://www.amazon.com/dp/B0C6RWKP1W) [4**Filterbuy 20x23x1 Air Filter MERV 11 Superior Pet & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 19.50 x 22.50 x 0.75)**Filterbuy**$56.22**4.8★177 rev](https://www.amazon.com/dp/B00CK03NE8) [5**BNX TruFilter 20x23x1 Air Filter MERV 13 (4-Pack) - MADE IN USA - Electrostatic Pleated Air Conditioner HVAC AC Furnace Filters for Allergies Pollen Mold Bacteria Smoke Allergen MPR 1900 FPR 10**BNX**$43.19**4.6★208 rev](https://www.amazon.com/dp/B0C5PCM3XS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Filter King 23x20x1 Air Filter (MERV 13) (4-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 22.5 x 19.5 x .75)**Filter King**$66.81**235 rev2w ago](https://www.amazon.com/dp/B0DPJDGV5N) [**Filtrete 20x23x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 2-Pack (Actual Size 19.69 x 22.69 x 0.81 in)**Filtrete**$25.61**740 rev1y ago](https://www.amazon.com/dp/B0F9LS6KSD) [**Filtrete 20x23x1 Air Filter MERV 11 MPR 1000 Allergens & Pet Dander 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 4 HVAC Filters (Actual Size 19.68 x 22.68 x 0.81 in)**Filtrete**$56.09**25,454 rev1y ago](https://www.amazon.com/dp/B0F9LSRLH8) [**Filtrete 20x23x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 4-Pack (Actual Size 19.69 x 22.69 x 0.81 in)**Filtrete**$44.02**6,265 rev1y ago](https://www.amazon.com/dp/B0DKY7Z57K) [**K&N 20X23X1 HVAC Furnace Air Filter Lasts a Lifetime Washable Merv 8 the Last HVAC Filter You Will Ever Buy Breathe Safely at Home or in the Office HVC-8-12023**K&N**$48.48**48 rev2y ago](https://www.amazon.com/dp/B0CLBG5YHG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Simply 20x23x1 Air Filter Merv 8 4 Pack For Home AC Furnace & HVAC (Actual Size: 19.56x22.56x0.75) DUST Pet & Allergy Control**Simply**$39.69**4.6★**▲ 181%**](https://www.amazon.com/dp/B09R52MLLQ) [**Filter King 20x23x1 Air Filter (MERV 8) (6-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 19.5 x 22.5 x .75)**Filter King**$53.19**4.7★**▲ 135%**](https://www.amazon.com/dp/B07HFGMGB4) [**Filter King 23x20x1 Air Filter (MERV 13) (4-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 22.5 x 19.5 x .75)**Filter King**$66.81**4.5★**▲ 108%**](https://www.amazon.com/dp/B0DPJDGV5N) [**Filterbuy 20x23x1 Air Filter MERV 11 Superior Pet & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 19.50 x 22.50 x 0.75)**Filterbuy**$56.22**4.8★**▲ 80%**](https://www.amazon.com/dp/B00CK03NE8) [**Simply 20x23x1 Air Filter Merv 8 12 Pack For Home AC Furnace & HVAC (Actual Size: 19.56x22.56x0.75) DUST Pet & Allergy Control**Simply**$79.37**4.7★**▲ 73%**](https://www.amazon.com/dp/B0BYBQPJTD)
**~~View all trending →~~**
## **What buyers say about ac filter 20x23x1**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Filtration**22%
*“Perfect filter”*
**Value For Money**20%
*“Reasonable price”*
**Size-Overall**18%
*“Good fit”*
**Quality-Overall**16%
*“Excellent quality and noticeable air improvement”*
**Advertised Vs Actual Product**9%
*“Worked as advertised”*
**Material Quality**2%
*“The material quality gives outstanding dust defense”*
**Efficiency**2%
*“Works just fine”*
**Assembly/Installation**1%
*“It is very easy to install; removing it and putting it back is a breeze”*
**Maintenance And Repair**1%
*“Fix perfect”*
**Durability**1%
*“They are good for 3 months of use providing a year”*
### **What buyers complain about **
**Filtration**18%
*“They are flimsy and warped and very hard to get them in the slot for the filters”*
**Size-Overall**14%
*“size is not true fit”*
**Value For Money**14%
*“Not pleased especially for how pricey these are”*
**Quality-Overall**12%
*“So cheap”*
**Thickness**6%
*“The cardboard around the edges is so thin”*
**Ease Of Cleaning**5%
*“When one is used the rest had to be put in a large garbage bag to keep them clean”*
**Product Condition**5%
*“Is there a repeat purchase of this product”*
**Design-Overall**5%
*“Very thin edge design”*
**Strength**3%
*“flimsy and warped”*
**Jamming/Clogging**2%
*“The sagging was caused by the filter being pushed upward by the airflow”*
### **Top return reasons **
**Size-Overall**67%
**Filtration**15%
**Compatibility-Overall**7%
**Advertised Vs Actual Product**2%
**Value For Money**1%
**Charging**1%
**Defective Material/Parts**1%
**Maintenance And Repair**1%
**Material Quality**1%
**Measurement/Reading Accuracy**1%
## **Common questions**
- **Is ac filter 20x23x1 profitable to sell on Amazon United States?**
- The niche generates $77K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +83.1%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the ac filter 20x23x1 niche?**
- 6 brands and 15 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in ac filter 20x23x1?**
- Top complaints mined from reviews: Filtration, Size-Overall, Value For Money. The return rate is 0.2%.
- **When does demand for ac filter 20x23x1 peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the ac filter 20x23x1 niche?**
- Listings span $25.61–$79.37; the average listing price is $51.18 (sweet spot $15–$100). The average incumbent carries 10,462 reviews — the moat a new listing must climb.
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