---
title: "Search terms — 711l - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/711l/search-terms"
last_updated: "2026-08-08T12:57:21.802Z"
locale: en
meta:
  description: "Niche score 41/100 · $145K/yr market · 146K searches/yr · $51.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · $145K/yr market · 146K searches/yr · $51.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — 711l - Flapen"
---

# **711l**

**Skip it**

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 31Growth 34Conversion 24Competition 33Returns 92Price range 67Avg price 92Brand share 10Review moat 71Quality gap 25

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$51.97**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****659.23**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$15.53–$141.14**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+7.1%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$145K**

$145K/yr · 146K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Search terms