---
title: "Trend — 7 watt night light bulbs - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/7-watt-night-light-bulbs/trend"
last_updated: "2026-08-08T18:22:34.662Z"
locale: en
meta:
  description: "Niche score 46/100 · $199K/yr market · 160K searches/yr · $9.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · $199K/yr market · 160K searches/yr · $9.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — 7 watt night light bulbs - Flapen"
---

# **7 watt night light bulbs**

**Skip it**

Soft demand (-8.2% this quarter) — this niche doesn't clear our bar today.

Market size 39Growth 21Conversion 96Competition 31Returns 77Price range 54Avg price 29Brand share 60Review moat 48Quality gap 22

**Conversion**

**Incredible****13.1%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****1.9%**

return rate — above 5% kills the launch gate

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$5.09–$26.67**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,731.95**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$199K**

$199K/yr · 160K searches

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****$9.47**

avg listing price — sweet spot $15–$100

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-8.2%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend