---
title: "7/8 Drill Bit — $90K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/7-8-drill-bit"
last_updated: "2026-08-08T09:34:15.090Z"
locale: en
meta:
  description: "Niche score 57/100 · $90K/yr market · 33K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $90K/yr market · 33K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "7/8 Drill Bit — $90K/yr Amazon US Niche (2026) - Flapen"
---

# **7/8 drill bit**

**Worth a look**

Shows searches that convert (17.6% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 22Growth 31Conversion 99Competition 46Returns 87Price range 72Avg price 76Brand share 74Review moat 71Quality gap 50

**Conversion**

**Incredible****17.6%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$15.57**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$3.89–$43.16**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****665.17**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+5.0%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$90K**

$90K/yr · 33K searches

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

According to Flapen's Amazon United States niche tracking, 7/8 drill bit is a $90K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **7/8 drill bit market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**5K–6K**</dd><dd>avg 100–250/product</dd>

<dt>**Revenue / yr**</dt><dd>**$78K–$93K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**17.6%**</dd>

<dt>**Avg BSR**</dt><dd>**#82**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**100%**</dd>

<dt>**Sponsored**</dt><dd>**65%**</dd>

<dt>**Out of stock**</dt><dd>**0.0%**</dd>

<dt>**Avg brand age**</dt><dd>**61 months**</dd>

<dt>**Avg seller age**</dt><dd>**164 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**18 **▲rising

**Sellers**

**83**

**Top-5 brand share**

**61%**

Top 20: 100%

**Top-5 click share**

**57%**

Top 20: 96%

**Open market**

**32%**

- ANGELSWORD27% - Cortool9% - Neprift8% - IRWIN8% - Narwhal8% - Drill America7%

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +5.0% search growth over the last 90 days.

700500Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/7-8-drill-bit/trend)

## **Top 7/8 drill bit search terms**

- **7/8 drill bit**23K/yr-2.5%12.7% conv. - **7/8 drill bit for metal**7K/yr+28.6%12.5% conv. - **7/8 drill bit wood**3K/yr+14.2%7.7% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/7-8-drill-bit/search-terms)

## **Top 7/8 drill bit products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$9K20%$18K30%$27K40%$36K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![ANGELSWORD 7/8 Reduced Shank Drill Bit M2 High Speed Steel Drill Bit for Hard Wood Mild Steel Cast Iron Copper Aluminum alloys and Other Sheet Metal](https://m.media-amazon.com/images/I/41zb3Q+jLSL.jpg)**ANGELSWORD 7/8 Reduced Shank Drill Bit M2 High Speed Steel Drill Bit for Hard Wood Mild Steel Cast Iron Copper Aluminum alloys and Other Sheet Metal**ANGELSWORD**$9.48**4.5★261 rev](https://www.amazon.com/dp/B0DYNMZ6N8) [2![CORTOOL 7/8 Inch Drill Bit | Reduced Shank High Speed Steel | 7/8 Drill Bit for Metal and Steel | HSS M2 Black & Gold Drill Bits with 1/2 Shank](https://m.media-amazon.com/images/I/31uuavz3wZL.jpg)**CORTOOL 7/8 Inch Drill Bit | Reduced Shank High Speed Steel | 7/8 Drill Bit for Metal and Steel | HSS M2 Black & Gold Drill Bits with 1/2 Shank**Cortool**$9.40**4.7★71 rev](https://www.amazon.com/dp/B0D3WV883F) [3![7/8 Inch Drill Bit Reduced Shank High Speed Steel 4241 for Metal and Steel](https://m.media-amazon.com/images/I/41qWNGiUBmL.jpg)**7/8 Inch Drill Bit Reduced Shank High Speed Steel 4241 for Metal and Steel**Neprift**$8.73**4.0★82 rev](https://www.amazon.com/dp/B0FPCW7W46) [4![Narwhal 7/8 Inch Cobalt Drill Bits (Industrial Grade M35 Cobalt) 1/2 Shank & 6 Length & 135 Degree Split Point for Drilling Into Metal Hardened & Stainless Steel Cast Iron & More!](https://m.media-amazon.com/images/I/31ufh1Zw4JL.jpg)**Narwhal 7/8 Inch Cobalt Drill Bits (Industrial Grade M35 Cobalt) 1/2 Shank & 6 Length & 135 Degree Split Point for Drilling Into Metal Hardened & Stainless Steel Cast Iron & More!**Narwhal**$20.75**4.4★950 rev](https://www.amazon.com/dp/B0DM2HT1LX) [5![7/8 Inch Drill Bit | Reduced Shank High Speed Steel | HSS 4241 for Steel and Iron | 1/2 Shank for Heavy Duty Drilling](https://m.media-amazon.com/images/I/41XwYlGpPhL.jpg)**7/8 Inch Drill Bit | Reduced Shank High Speed Steel | HSS 4241 for Steel and Iron | 1/2 Shank for Heavy Duty Drilling**YUEARN**$11.41**4.2★103 rev](https://www.amazon.com/dp/B0F93TM2R8)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![7/8 Inch M35 Cobalt Drill Bit Industrial Grade TiAlN Coated](https://m.media-amazon.com/images/I/411ChbaPHRL.jpg)**7/8 Inch M35 Cobalt Drill Bit Industrial Grade TiAlN Coated**Miskamro**$20.45**42 rev2mo ago](https://www.amazon.com/dp/B0GT39M15Z) [![7/8 Inch Industrial Grade M35 Cobalt Drill Bit Reduced Shank TiAlN Coating](https://m.media-amazon.com/images/I/31eruA-yfYL.jpg)**7/8 Inch Industrial Grade M35 Cobalt Drill Bit Reduced Shank TiAlN Coating**OSTTE**$23.85**39 rev6mo ago](https://www.amazon.com/dp/B0GDXT1FRJ) [![7/8 Inch Drill Bit Reduced Shank High Speed Steel Bit with 1/2 Shank HSS 4241 Black & Gold Drill Bits for Mild Steel Metal and Hard Wood](https://m.media-amazon.com/images/I/31DXwhQ-BJL.jpg)**7/8 Inch Drill Bit Reduced Shank High Speed Steel Bit with 1/2 Shank HSS 4241 Black & Gold Drill Bits for Mild Steel Metal and Hard Wood**eatingre**$9.70**102 rev8mo ago](https://www.amazon.com/dp/B0FXF6HF88) [![7/8 Inch Drill Bit Reduced Shank High Speed Steel 4241 for Metal and Steel](https://m.media-amazon.com/images/I/41qWNGiUBmL.jpg)**7/8 Inch Drill Bit Reduced Shank High Speed Steel 4241 for Metal and Steel**Neprift**$8.73**82 rev9mo ago](https://www.amazon.com/dp/B0FPCW7W46) [![7/8 Inch Drill Bit Reduced Shank Drill Bits for Metal Wood and Plastic 4241 High Speed Steel Black & Gold Drill Bit with 1/2 Inch Shank](https://m.media-amazon.com/images/I/41yb5mJ+5ML.jpg)**7/8 Inch Drill Bit Reduced Shank Drill Bits for Metal Wood and Plastic 4241 High Speed Steel Black & Gold Drill Bit with 1/2 Inch Shank**LVWAY**$8.38**74 rev9mo ago](https://www.amazon.com/dp/B0FRXQCYN7)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![ANGELSWORD 7/8 Drill Bit for Metal M35 Cobalt TiAlN Coated Drill bit for Hardened Metal Stainless Steel Cast Iron and Light-Gauge Metal](https://m.media-amazon.com/images/I/41NGD69F2GL.jpg)**ANGELSWORD 7/8 Drill Bit for Metal M35 Cobalt TiAlN Coated Drill bit for Hardened Metal Stainless Steel Cast Iron and Light-Gauge Metal**ANGELSWORD**$21.81**4.3★**▲ 264%**](https://www.amazon.com/dp/B0GQMFMGSG) [![7/8 Inch M35 Cobalt Drill Bit Industrial Grade TiAlN Coated](https://m.media-amazon.com/images/I/411ChbaPHRL.jpg)**7/8 Inch M35 Cobalt Drill Bit Industrial Grade TiAlN Coated**Miskamro**$20.45**4.3★**▲ 264%**](https://www.amazon.com/dp/B0GT39M15Z) [![7/8 Inch Industrial Grade M35 Cobalt Drill Bit Reduced Shank TiAlN Coating](https://m.media-amazon.com/images/I/31eruA-yfYL.jpg)**7/8 Inch Industrial Grade M35 Cobalt Drill Bit Reduced Shank TiAlN Coating**OSTTE**$23.85**4.7★**▲ 264%**](https://www.amazon.com/dp/B0GDXT1FRJ) [![Jerax tools HSS 1/4-7/8 Inch High Speed Steel Step Drill bits Doubles Flutes Unibit for Hole Drilling in Iron Copper Aluminum Wood Plastic](https://m.media-amazon.com/images/I/31Ca6pxbwrL.jpg)**Jerax tools HSS 1/4-7/8 Inch High Speed Steel Step Drill bits Doubles Flutes Unibit for Hole Drilling in Iron Copper Aluminum Wood Plastic**Jerax tools**$16.03**4.6★**▲ 95%**](https://www.amazon.com/dp/B0CYSX5VZZ) [![HARSKIYER 7/8 Inch Wood Auger Drill Bit 12 Inch Long Hex Shank for Hardwood](https://m.media-amazon.com/images/I/21zY7l6Sd2L.jpg)**HARSKIYER 7/8 Inch Wood Auger Drill Bit 12 Inch Long Hex Shank for Hardwood**HARSKIYER**$10.24**4.6★**▲ 84%**](https://www.amazon.com/dp/B0DLBCR44K)

**~~View all trending →~~**

## **What buyers say about 7/8 drill bit**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**26%

*“Good quality, basic steel drill bit”*

**Precision Of Cut**17%

*“it cut right through”*

**Advertised Vs Actual Product**14%

*“Works as advertised”*

**Value For Money**11%

*“Awesome price”*

**Sharpness**10%

*“It was sharp”*

**Durability**9%

*“Durable against stainless steel”*

**Strength**4%

*“Very good strong unibed it held up beautifully”*

**Ease Of Cleaning**2%

*“Very aggressive clean hole”*

**Material Quality**2%

*“Seems to be made of quality materials”*

**Ease Of Use**2%

*“save me a ton of effort”*

### **What buyers complain about **

**Quality-Overall**35%

*“was disappointed in its performance”*

**Durability**15%

*“This doesn't last”*

**Size-Overall**15%

*“Wrong size”*

**Product Condition**10%

*“Counterfeit”*

**Material Quality**10%

*“I give a 5 star for the shipping speed -- the reamer a 1 star -- it was useless for hardened steel -- for softer materials it might be OK -- Even using plenty of cutting oil the cutting edge just chipped away”*

**Value For Money**5%

*“Not worth it”*

**Measurement/Reading Accuracy**5%

*“Pretty sure they're going to say Im wrong because of where I'm measuring it from”*

### **Top return reasons **

**Size-Overall**42%

**Functionality-Overall**14%

**Compatibility-Overall**10%

**Defective Material/Parts**10%

**Advertised Vs Actual Product**4%

**Durability**4%

**Sharpness**4%

**Product Condition**3%

**Precision Of Cut**3%

**Value For Money**3%

## **Common questions**

<dl>

<dt>**Is 7/8 drill bit profitable to sell on Amazon United States?**</dt><dd>The niche generates $90K/yr across 23 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +5.0%. Flapen's verdict: Worth a look (57/100).</dd>

<dt>**How competitive is the 7/8 drill bit niche?**</dt><dd>18 brands and 83 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 61% of demand.</dd>

<dt>**What do buyers complain about in 7/8 drill bit?**</dt><dd>Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 1.4%.</dd>

<dt>**When does demand for 7/8 drill bit peak?**</dt><dd>Demand is steady year-round — the busiest month runs 1.3× the quietest.</dd>

<dt>**What does it cost to enter the 7/8 drill bit niche?**</dt><dd>Listings span $3.89–$43.16; the average listing price is $15.57 (sweet spot $15–$100). The average incumbent carries 665 reviews — the moat a new listing must climb.</dd>

</dl>

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