---
title: "4th Generation Nest — $756K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/4th-generation-nest"
last_updated: "2026-08-08T09:33:20.533Z"
locale: en
meta:
description: "Niche score 32/100 · $756K/yr market · 92K searches/yr · $190.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · $756K/yr market · 92K searches/yr · $190.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "4th Generation Nest — $756K/yr Amazon US Niche (2026) - Flapen"
---
# **4th generation nest**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 71Growth 30Conversion 52Competition 13Returns 1Price range 5Avg price 48Brand share 0Review moat 21Quality gap 55
**Market size**
**Good****$756K**
$756K/yr · 92K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$190.69**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+3.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****10,542.67**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****$91.52–$246.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Bad****11.8%**
return rate — above 5% kills the launch gate
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, 4th generation nest is a $756K/yr Amazon United States market (92K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 32/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **4th generation nest market data**
- **Units sold / yr**
- **3K–3K**
- avg 250–500/product
- **Revenue / yr**
- **$477K–$572K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#104**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**75**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- Google100%
## **Demand & seasonality**
Weekly Amazon search volume, last 77 weeks — +3.7% search growth over the last 90 days.
5K4KSpike '25Prime Day '25Black Friday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/4th-generation-nest/trend)
## **Top 4th generation nest search terms**
- **google nest thermostat 4th generation**36K/yr+7.7%3.9% conv. - **4th generation nest**45K/yr-7.0%0.3% conv. - **google nest 4th generation thermostat**12K/yr+14.7%3.9% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/4th-generation-nest/search-terms)
## **Top 4th generation nest products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$76K20%$151K30%$227K40%$302K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Google Nest Learning Thermostat (4th gen) + Nest Temperature Sensor (2nd gen) - Obsidian**Google**$239.19**4.4★2,432 rev](https://www.amazon.com/dp/B0D5BBYRJM) [2**Google Nest Learning Thermostat (4th Gen 2024) with Nest Temperature Sensor - Energy Saving Smart Thermostat - Compatible with Alexa Apple HomeKit and Google Home App - Polished Gold**Google**$235.79**4.4★2,432 rev](https://www.amazon.com/dp/B01HHQZHRK) [3**Google Nest Learning Thermostat Pro Edition with Temperature Sensor (4th Gen 2024) Smart Energy Saving Advanced Calibration Adaptive Eco Compatible with Alexa & Google Home (Polished Silver)**Google**$236.46**4.4★70 rev](https://www.amazon.com/dp/B0DSGBMH6P) [4**Google Nest Thermostat - Smart Thermostat for Home - Programmable Wifi Thermostat - Charcoal**Google**$92.77**4.2★29,169 rev](https://www.amazon.com/dp/B08HRPDBFF) [5**Google Nest Learning Thermostat (4th gen) + Nest Temperature Sensor (2nd gen) - Silver**Google**$238.06**4.4★2,432 rev](https://www.amazon.com/dp/B0D5BGST5N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Google Nest Learning Thermostat (4th Gen 2024) with 2 Temperature Sensors (2nd Gen) - Polished Obsidian (Renewed)**Google**$237.44**8 rev1y ago](https://www.amazon.com/dp/B0DVN2RNNM) [**Google Nest Learning Thermostat (4th gen) + Nest Temperature Sensor (2nd gen) - Obsidian**Google**$239.19**2,432 rev1y ago](https://www.amazon.com/dp/B0D5BBYRJM) [**Google Nest Learning Thermostat (4th Gen 2024) with Nest Temperature Sensor - Energy Saving Smart Thermostat - Compatible with Alexa Apple HomeKit and Google Home App - Polished Gold**Google**$235.79**2,432 rev1y ago](https://www.amazon.com/dp/B01HHQZHRK) [**Google Nest Learning Thermostat Pro Edition with Temperature Sensor (4th Gen 2024) Smart Energy Saving Advanced Calibration Adaptive Eco Compatible with Alexa & Google Home (Polished Silver)**Google**$236.46**70 rev1y ago](https://www.amazon.com/dp/B0DSGBMH6P) [**Google Nest Learning Thermostat (4th gen) + Nest Temperature Sensor (2nd gen) - Silver**Google**$238.06**2,432 rev1y ago](https://www.amazon.com/dp/B0D5BGST5N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Google Nest Learning Thermostat (4th Gen 2024) with Nest Temperature Sensor Energy Saving Smart Thermostat Compatible with Alexa Apple HomeKit & Google Home App Non-Retail Packaging Obsidian**Google**$246.31**5.0★**▲ 367%**](https://www.amazon.com/dp/B0G3YNCJGS) [**Google Nest Learning Thermostat Pro Edition with Temperature Sensor (4th Gen 2024) Smart Energy Saving Advanced Calibration Adaptive Eco Compatible with Alexa & Google Home (Polished Silver)**Google**$236.46**4.4★**▲ 63%**](https://www.amazon.com/dp/B0DSGBMH6P) [**Google Nest Thermostat - Smart Thermostat for Home - Programmable Wifi Thermostat - Charcoal**Google**$92.77**4.2★**▲ 21%**](https://www.amazon.com/dp/B08HRPDBFF) [**Google Nest Thermostat - Smart Thermostat for Home - Programmable Wifi Thermostat - Fog**Google**$98.69**4.2★**— 8%**](https://www.amazon.com/dp/B08HRWWCTR) [**Google Nest Learning Thermostat (4th gen) + Nest Temperature Sensor (2nd gen) - Silver**Google**$238.06**4.4★**— 7%**](https://www.amazon.com/dp/B0D5BGST5N)
**~~View all trending →~~**
## **What buyers say about 4th generation nest**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**26%
*“Installed in minutes”*
**Ease Of Use**12%
*“Easy to use”*
**Quality-Overall**11%
*“Good and reliable product”*
**Value For Money**8%
*“Great value for the money”*
**Sensor**5%
*“the multiple sensor function is great feature”*
**Design-Overall**4%
*“Very nice looking”*
**Efficiency**3%
*“it does it for you”*
**Connectivity-Overall**3%
*“It connects very well”*
**Remote Control**3%
*“Seems to be easy to control”*
**Compatibility-Overall**2%
*“pairs GREAT with them”*
### **What buyers complain about **
**Functionality-Overall**14%
*“Does not work well”*
**Connectivity-Overall**14%
*“will not connect to the app”*
**Durability**10%
*“Failed after 1 year 8 months”*
**Quality-Overall**9%
*“Very bad quality”*
**Assembly/Installation**9%
*“Having issues installing this”*
**Value For Money**9%
*“they were cheaper”*
**Ease Of Use**7%
*“Not user friendly”*
**Compatibility-Overall**6%
*“Not compatible”*
**Product Condition**2%
*“USED AND INCOMPLETE”*
**Instructions/User Manual/Troubleshooting**2%
*“Not enough manual control, very uncomfortable”*
### **Top return reasons **
**Compatibility-Overall**47%
**Functionality-Overall**19%
**Connectivity-Overall**10%
**Value For Money**5%
**Color**3%
**Assembly/Installation**3%
**Defective Material/Parts**3%
**Advertised Vs Actual Product**3%
**Size-Overall**2%
**Product Condition**1%
## **Common questions**
- **Is 4th generation nest profitable to sell on Amazon United States?**
- The niche generates $756K/yr across 9 tracked products. 90-day search growth is +3.7%. Flapen's verdict: Skip it (32/100).
- **How competitive is the 4th generation nest niche?**
- 1 brands and 75 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in 4th generation nest?**
- Top complaints mined from reviews: Functionality-Overall, Connectivity-Overall, Durability. The return rate is 11.8% — above our launch gate.
- **When does demand for 4th generation nest peak?**
- Demand peaks in Oct–Nov; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the 4th generation nest niche?**
- Listings span $91.52–$246.31; the average listing price is $190.69 (sweet spot $15–$100). The average incumbent carries 10,543 reviews — the moat a new listing must climb.
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