---
title: "Search terms — 40 watt light bulbs - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/40-watt-light-bulbs/search-terms"
last_updated: "2026-08-08T14:26:26.765Z"
locale: en
meta:
  description: "Niche score 51/100 · $1.3M/yr market · 776K searches/yr · $13.97 avg price. Soft demand (-8.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $1.3M/yr market · 776K searches/yr · $13.97 avg price. Soft demand (-8.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — 40 watt light bulbs - Flapen"
---

# **40 watt light bulbs**

**Worth a look**

Shows searches that convert (11.7% search→purchase), but soft demand (-8.1% this quarter) keeps it on the watch list.

Market size 82Growth 21Conversion 94Competition 31Returns 67Price range 54Avg price 66Brand share 40Review moat 43Quality gap 23

**Conversion**

**Great****11.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****$1.3M**

$1.3M/yr · 776K searches

**Returns**

**Good****2.3%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****$13.97**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.78–$25.63**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,156.35**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-8.1%**

90-day search growth — must beat 0% to launch

## Search terms