---
title: "30x30x1 Air Filters — $200K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/30x30x1-air-filters"
last_updated: "2026-08-05T21:29:06.743Z"
locale: en
meta:
description: "Niche score 51/100 · $200K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $200K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "30x30x1 Air Filters — $200K/yr Amazon US Niche (2026) - Flapen"
---
# **30x30x1 air filters**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 39Growth 80Conversion 70Competition 15Returns 100Price range 91Avg price 85Brand share 0Review moat 20Quality gap 38
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$28.55–$103.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$73.10**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+71.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$200K**
$200K/yr · 43K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****13,355**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, 30x30x1 air filters is a $200K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 51/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **30x30x1 air filters market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$183K–$219K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#314**
- **Page quality**
- **0%**
- **Prime**
- **9%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- Filterbuy47% - Filter King39% - Filtrete12% - AIRx Filters2%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +71.6% search growth over the last 90 days.
2K1KSpike '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/30x30x1-air-filters/trend)
## **Top 30x30x1 air filters search terms**
- **30x30x1 air filters**19K/yr+76.3%10.3% conv. - **30x30x1 air filter**6K/yr+87.5%4.0% conv. - **air filter 30x30x1**6K/yr+64.6%3.8% conv. - **furnace filters 30x30x1**4K/yr+82.8%0.4% conv. - **30x30x1 furnace filter**4K/yr+74.3%0.4% conv. - **30x30 air filter**4K/yr+21.4%6.8% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/30x30x1-air-filters/search-terms)
## **Top 30x30x1 air filters products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$20K20%$40K30%$60K40%$80K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Filter King 30x30x1 Air Filter (MERV 8) (6-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 29.5 x 29.5 x .75)**Filter King**$82.48**4.7★2,030 rev](https://www.amazon.com/dp/B07HFH7RYH) [2**Filterbuy 30x30x1 Air Filter MERV 8 Essential Dust & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 29.50 x 29.50 x 0.75)**Filterbuy**$86.39**4.7★51,098 rev](https://www.amazon.com/dp/B00CK02K4M) [3**Filtrete 30x30x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 2-Pack (Actual Size 29.81 x 29.81 x 0.65 in)**Filtrete**$28.55**4.7★740 rev](https://www.amazon.com/dp/B0F9LSCSQ5) [4**Filter King 30x30x1 Air Filter (MERV 8) (2-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 29.5 x 29.5 x .75)**Filter King**$51.79**4.5★98 rev](https://www.amazon.com/dp/B07T32JP7L) [5**Filterbuy 30x30x1 Air Filter MERV 8 Essential Dust & Allergy Defense (2-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 29.50 x 29.50 x 0.75)**Filterbuy**$55.86**4.6★68,921 rev](https://www.amazon.com/dp/B00CK019FS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Filtrete 30x30x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 2-Pack (Actual Size 29.81 x 29.81 x 0.65 in)**Filtrete**$28.55**740 rev1y ago](https://www.amazon.com/dp/B0F9LSCSQ5) [**AIRx Filters 30x30x1 Furnace Filter MERV 8 Electrostatic Pleated Replacement HVAC AC Air Filter Easy Installation 4-Pack**AIRx Filters**$76.99**6 rev2y ago](https://www.amazon.com/dp/B0CFC9D4T3) [**Filter King 30x30x1 Air Filter (MERV 8) (2-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 29.5 x 29.5 x .75)**Filter King**$51.79**98 rev7y ago](https://www.amazon.com/dp/B07T32JP7L) [**Filter King 30x30x1 Air Filter (MERV 8) (6-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 29.5 x 29.5 x .75)**Filter King**$82.48**2,030 rev7y ago](https://www.amazon.com/dp/B07HFH7RYH) [**Filter King 30x30x1 Air Filter (MERV 8) (4-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 29.5 x 29.5 x .75)**Filter King**$72.80**3,373 rev8y ago](https://www.amazon.com/dp/B07FQWJPB1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Filtrete 30x30x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 2-Pack (Actual Size 29.81 x 29.81 x 0.65 in)**Filtrete**$28.55**4.7★**▲ 151%**](https://www.amazon.com/dp/B0F9LSCSQ5) [**Filterbuy 30x30x1 Air Filter MERV 13 Optimal Smoke & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 29.50 x 29.50 x 0.75)**Filterbuy**$103.55**4.1★**▲ 33%**](https://www.amazon.com/dp/B00CK01YI0) [**AIRx Filters 30x30x1 Furnace Filter MERV 8 Electrostatic Pleated Replacement HVAC AC Air Filter Easy Installation 4-Pack**AIRx Filters**$76.99**4.8★**▲ 17%**](https://www.amazon.com/dp/B0CFC9D4T3) [**Filter King 30x30x1 Air Filter (MERV 8) (6-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 29.5 x 29.5 x .75)**Filter King**$82.48**4.7★**▲ 12%**](https://www.amazon.com/dp/B07HFH7RYH) [**Filterbuy 30x30x1 Air Filter MERV 8 Essential Dust & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 29.50 x 29.50 x 0.75)**Filterbuy**$86.39**4.7★**— 4%**](https://www.amazon.com/dp/B00CK02K4M)
**~~View all trending →~~**
## **What buyers say about 30x30x1 air filters**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**33%
*“Good product and a great seller”*
**Size-Overall**33%
*“Great fit”*
**Filtration**28%
*“Filter works well”*
**Value For Money**6%
*“is very cheap in comparison with other brands”*
### **What buyers complain about **
**Filtration**50%
*“All six filters in the box are all mess up on installation on one side of the filter”*
**Smell**50%
*“I noticed an extremely strong cigarette smell”*
### **Top return reasons **
**Size-Overall**78%
**Filtration**11%
**Defective Material/Parts**1%
**Advertised Vs Actual Product**1%
**Thin**1%
**Compatibility-Overall**1%
**Noise Level**1%
**Functionality-Overall**1%
**Smell**1%
**Certifications**1%
## **Common questions**
- **Is 30x30x1 air filters profitable to sell on Amazon United States?**
- The niche generates $200K/yr across 11 tracked products. 90-day search growth is +71.6%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the 30x30x1 air filters niche?**
- 4 brands and 7 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in 30x30x1 air filters?**
- Top complaints mined from reviews: Filtration, Smell. The return rate is 0.0%.
- **When does demand for 30x30x1 air filters peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the 30x30x1 air filters niche?**
- Listings span $28.55–$103.55; the average listing price is $73.10 (sweet spot $15–$100). The average incumbent carries 13,355 reviews — the moat a new listing must climb.
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