---
title: "Trend — 25x25x1 air filter - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/25x25x1-air-filter/trend"
last_updated: "2026-08-08T11:08:54.188Z"
locale: en
meta:
  description: "Niche score 55/100 · $602K/yr market · 124K searches/yr · $53.61 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $602K/yr market · 124K searches/yr · $53.61 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — 25x25x1 air filter - Flapen"
---

# **25x25x1 air filter**

**Worth a look**

Shows low returns (0.9%), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 64Growth 58Conversion 83Competition 27Returns 96Price range 95Avg price 92Brand share 24Review moat 21Quality gap 21

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Price range**

**Incredible****$33.78–$93.07**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$53.61**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****9.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$602K**

$602K/yr · 124K searches

**Growth**

**Good****+32.5%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Bad****90%**

top-5 brand share — brand-locked demand

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****12,179.59**

avg incumbent reviews — the moat a new listing must climb

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Trend