---
title: "24x36x1 Air Filter — $87K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/24x36x1-air-filter"
last_updated: "2026-08-08T07:57:13.969Z"
locale: en
meta:
description: "Niche score 44/100 · $87K/yr market · 27K searches/yr · $68.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $87K/yr market · 27K searches/yr · $68.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "24x36x1 Air Filter — $87K/yr Amazon US Niche (2026) - Flapen"
---
# **24x36x1 air filter**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 22Growth 76Conversion 56Competition 19Returns 98Price range 65Avg price 87Brand share 5Review moat 20Quality gap 21
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$68.19**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+63.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$27.12–$138.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$87K**
$87K/yr · 27K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****13,571.69**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, 24x36x1 air filter is a $87K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 44/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **24x36x1 air filter market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$136K–$170K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#186**
- **Page quality**
- **0%**
- **Prime**
- **23%**
- **Sponsored**
- **77%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**12**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**0%**
- Filterbuy40% - Filtrete39% - Filter King12% - AIRx Filters5% - Chenzhit2% - True Blue2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +63.3% search growth over the last 90 days.
900700Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/24x36x1-air-filter/trend)
## **Top 24x36x1 air filter search terms**
- **24x36x1 air filter**11K/yr+59.4%7.1% conv. - **air filter 24x36x1**6K/yr+84.9%4.6% conv. - **furnace filters 24x36x1**4K/yr+76.6%0.3% conv. - **24x36x1 furnace filter**3K/yr+83.6%0.2% conv. - **24x36 air filter**4K/yr+18.9%11.2% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/24x36x1-air-filter/search-terms)
## **Top 24x36x1 air filter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$17K30%$26K40%$35K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Filterbuy 24x36x1 Air Filter MERV 8 Essential Dust & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 23.50 x 35.50 x 0.75)**Filterbuy**$55.76**4.7★126 rev](https://www.amazon.com/dp/B00CJZ93D4) [2**Filtrete 24x36x1 AC Furnace Air Filter MERV 8 MPR 700 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 4-Pack (Actual Size 23.81 x 35.81 x 0.65 in)**Filtrete**$44.96**4.7★6,265 rev](https://www.amazon.com/dp/B0CZBW8G2H) [3**Filtrete 24x36x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 2-Pack (Actual Size 23.81 x 35.81 x 0.65 in)**Filtrete**$27.12**4.7★740 rev](https://www.amazon.com/dp/B0F9LTCGSN) [4**Filter King 24x36x1 Air Filter (MERV 8) (6-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 23.5 x 35.5 x .75)**Filter King**$71.60**4.6★53 rev](https://www.amazon.com/dp/B07HFJ2JNJ) [5**Filterbuy 24x36x1 Air Filter MERV 8 Essential Dust & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 23.50 x 35.50 x 0.75)**Filterbuy**$69.70**4.7★51,098 rev](https://www.amazon.com/dp/B00CK02HIG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**(6 Pack) 24x36x1 Air Filter MPR 1900 & FPR 10 MERV 13 Pleated Air Filter (Actual Size:23 3/4x35 3/4x3/4 inch)**Chenzhit**$74.62**647 rev4mo ago](https://www.amazon.com/dp/B0GV41S5K9) [**Filtrete 24x36x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 2-Pack (Actual Size 23.81 x 35.81 x 0.65 in)**Filtrete**$27.12**740 rev1y ago](https://www.amazon.com/dp/B0F9LTCGSN) [**Filtrete 24x36x1 AC Furnace Air Filter MERV 8 MPR 700 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 4-Pack (Actual Size 23.81 x 35.81 x 0.65 in)**Filtrete**$44.96**6,265 rev2y ago](https://www.amazon.com/dp/B0CZBW8G2H) [**Filterbuy 24x36x1 Air Filter MERV 8 Essential Dust & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 23.50 x 35.50 x 0.75)**Filterbuy**$55.76**126 rev3y ago](https://www.amazon.com/dp/B00CJZ93D4) [**AIRx Filters 24x36x1 Air Furnace Filter MERV 11 Allergy Dust & Pet Dander(6-Pack) Pleated Replacement Filter HVAC AC Filter Made in USA (Actual Size: 23.50 x 35.50 x 0.75 in)**AIRx Filters**$88.51**352 rev4y ago](https://www.amazon.com/dp/B077G8F5Q9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**(6 Pack) 24x36x1 Air Filter MPR 1900 & FPR 10 MERV 13 Pleated Air Filter (Actual Size:23 3/4x35 3/4x3/4 inch)**Chenzhit**$74.62**4.7★**▲ 264%**](https://www.amazon.com/dp/B0GV41S5K9) [**True Blue 124361 24x36 x 1 In. Fiberglass Air Filter 30 Days - Quantity 12**True Blue**$77.51**0.0★**▲ 248%**](https://www.amazon.com/dp/B0GNJ5V6NC) [**Filter King 24x36x1 Air Filter (MERV 8) (12-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 23.5 x 35.5 x .75)**Filter King**$138.85**4.7★**▲ 192%**](https://www.amazon.com/dp/B07HFGZ56T) [**Filter King 24x36x1 Air Filter (MERV 8) (4-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 23.5 x 35.5 x .75)**Filter King**$54.81**4.6★**▲ 118%**](https://www.amazon.com/dp/B07FQY5MYZ) [**Filter King 24x36x1 Air Filter (MERV 8) (6-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 23.5 x 35.5 x .75)**Filter King**$71.60**4.6★**▲ 85%**](https://www.amazon.com/dp/B07HFJ2JNJ)
**~~View all trending →~~**
## **What buyers say about 24x36x1 air filter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**33%
*“Quality product”*
**Advertised Vs Actual Product**33%
*“The product was as described in the text”*
**Size-Overall**17%
*“Fits well”*
**Efficiency**17%
*“Works well”*
### **What buyers complain about **
**Filtration**50%
*“so I can only imagine how higher filtration ratings will do”*
**Size-Overall**50%
*“the relatively large size”*
### **Top return reasons **
**Size-Overall**77%
**Filtration**12%
**Value For Money**3%
**Compatibility-Overall**2%
**Advertised Vs Actual Product**1%
**Functionality-Overall**1%
**Defective Material/Parts**1%
**Noise Level**1%
## **Common questions**
- **Is 24x36x1 air filter profitable to sell on Amazon United States?**
- The niche generates $87K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +63.3%. Flapen's verdict: Skip it (44/100).
- **How competitive is the 24x36x1 air filter niche?**
- 6 brands and 12 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in 24x36x1 air filter?**
- Top complaints mined from reviews: Filtration, Size-Overall. The return rate is 0.4%.
- **When does demand for 24x36x1 air filter peak?**
- Demand peaks in Jun–Jul; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the 24x36x1 air filter niche?**
- Listings span $27.12–$138.85; the average listing price is $68.19 (sweet spot $15–$100). The average incumbent carries 13,572 reviews — the moat a new listing must climb.
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