---
title: "24x30x1 Air Filter — $1.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/24x30x1-air-filter"
last_updated: "2026-08-08T13:06:39.516Z"
locale: en
meta:
description: "Niche score 62/100 · $1.2M/yr market · 170K searches/yr · $56.69 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $1.2M/yr market · 170K searches/yr · $56.69 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "24x30x1 Air Filter — $1.2M/yr Amazon US Niche (2026) - Flapen"
---
# **24x30x1 air filter**
**Launch it**
A $1.2M/yr market growing +59.9% this quarter with returns at 0.3% — clears our launch bar.
Market size 81Growth 75Conversion 95Competition 38Returns 98Price range 93Avg price 91Brand share 10Review moat 21Quality gap 23
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$13.70–$101.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$56.69**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.2M**
$1.2M/yr · 170K searches
**Growth**
**Good****+59.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****12,122.7**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, 24x30x1 air filter is a $1.2M/yr Amazon United States market (170K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jun–Jul. Verdict: Launch it — 62/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **24x30x1 air filter market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **$1.1M–$1.4M**
- units × avg price
- **Conversion rate**
- **12.5%**
- **Avg BSR**
- **#90**
- **Page quality**
- **0%**
- **Prime**
- **40%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**3%**
- Filterbuy39% - Filtrete33% - Filter King13% - Simply6% - Flanders5% - REAIR1% - Open — no brand owns it (3 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +59.9% search growth over the last 90 days.
6K4KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/24x30x1-air-filter/trend)
## **Top 24x30x1 air filter search terms**
- **24x30x1 air filter**85K/yr+48.9%11.7% conv. - **air filter 24x30x1**20K/yr+61.8%10.8% conv. - **24x30x1 air conditioning filters**16K/yr+145.4%12.8% conv. - **24 x 30 x 1 air filters for home**13K/yr+47.7%12.1% conv. - **ac filter 24x30x1**7K/yr+120.7%11.7% conv. - **furnace filters 24x30x1**5K/yr+76.4%3.5% conv. - **air filters 24x30x1**5K/yr+47.4%13.7% conv. - **24x30x1**5K/yr+54.6%11.8% conv. - **24x30x1 furnace filter**4K/yr+66.2%0.9% conv. - **24x30 air filter**5K/yr+19.8%11.0% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/24x30x1-air-filter/search-terms)
## **Top 24x30x1 air filter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$60K10%$120K15%$180K20%$240K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Filterbuy 24x30x1 Air Filter MERV 8 Essential Dust & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 23.88 x 29.88 x 0.75)**Filterbuy**$49.31**4.6★2,078 rev](https://www.amazon.com/dp/B00CJZ92T4) [2**Filtrete 24x30x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 4-Pack (Actual Size 23.81 x 29.81 x 0.81 in)**Filtrete**$44.29**4.7★6,265 rev](https://www.amazon.com/dp/B0DLQ9LR7H) [3**Filterbuy 24x30x1 Air Filter MERV 8 Essential Dust & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 23.88 x 29.88 x 0.75)**Filterbuy**$59.94**4.7★51,098 rev](https://www.amazon.com/dp/B00CK02HBI) [4**Filter King 24x30x1 Air Filter (MERV 8) (6-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 23.5 x 29.5 x .75)**Filter King**$55.46**4.7★2,030 rev](https://www.amazon.com/dp/B07HFGGJ64) [5**Filtrete 24x30x1 AC Furnace Air Filter MERV 11 MPR 1000 Micro Allergen Defense 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 6 Pack (Actual Size 23.81x29.81x0.81 in)**Filtrete**$75.69**4.8★11,774 rev](https://www.amazon.com/dp/B07FP5X5JB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Reair 24x30x1 Air filter Washable and Reusable Air Filter 24x30x1 for AC HVAC Furnace MERV 8 Air Filters Machine Washable & Dryer Friendly AC Furnace Air Filter**REAIR**$36.34**1,886 rev1y ago](https://www.amazon.com/dp/B0FHWBBVSS) [**Filtrete 24x30x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 2-Pack**Filtrete**$26.72**740 rev1y ago](https://www.amazon.com/dp/B0F9LV8SXS) [**Filtrete 24x30x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 4-Pack (Actual Size 23.81 x 29.81 x 0.81 in)**Filtrete**$44.29**6,265 rev1y ago](https://www.amazon.com/dp/B0DLQ9LR7H) [**Simply 24x30x1 Air Filter MERV 11 6 Pack For Home AC Furnace & HVAC (Actual Size: 23.94x29.94x0.75) DUST Pet & Allergy Control**Simply**$55.99**6,555 rev1y ago](https://www.amazon.com/dp/B0DCCDT8L1) [**Pro-Source MERV 8 Pleated Air Filter 24 x 30 x 1 inch Wire-Backed 35% Efficient**PRO SOURCE**$13.70**9 rev2y ago](https://www.amazon.com/dp/B0F94KTZ3L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Simply 24x30x1 Air Filter MERV 11 6 Pack For Home AC Furnace & HVAC (Actual Size: 23.94x29.94x0.75) DUST Pet & Allergy Control**Simply**$55.99**4.6★**▲ 148%**](https://www.amazon.com/dp/B0DCCDT8L1) [**Pro-Source MERV 8 Pleated Air Filter 24 x 30 x 1 inch Wire-Backed 35% Efficient**PRO SOURCE**$13.70**4.2★**▲ 67%**](https://www.amazon.com/dp/B0F94KTZ3L) [**Filtrete 24x30x1 AC Furnace Air Filter MERV 11 MPR 1000 Micro Allergen Defense 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 6 Pack (Actual Size 23.81x29.81x0.81 in)**Filtrete**$75.69**4.8★**▲ 31%**](https://www.amazon.com/dp/B07FP5X5JB) [**Filterbuy 24x30x1 Air Filter MERV 11 Superior Pet & Allergy Defense (4-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 23.88 x 29.88 x 0.75)**Filterbuy**$58.86**4.6★**▲ 26%**](https://www.amazon.com/dp/B00CJZ65CQ) [**Filter King 24x30x1 Air Filter (MERV 8) (6-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 23.5 x 29.5 x .75)**Filter King**$55.46**4.7★**▲ 19%**](https://www.amazon.com/dp/B07HFGGJ64)
**~~View all trending →~~**
## **What buyers say about 24x30x1 air filter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**27%
*“Fits great”*
**Filtration**24%
*“Good filters”*
**Value For Money**15%
*“Affordable”*
**Quality-Overall**8%
*“It was affordable for the quality”*
**Smell**3%
*“I'm a sucker for a good scent”*
**Advertised Vs Actual Product**3%
*“Product is as advertised”*
**Assembly/Installation**3%
*“are easy to install”*
**Efficiency**2%
*“Works fine”*
**Design-Overall**2%
*“Works as designed”*
**Durability**2%
*“No issues or defects”*
### **What buyers complain about **
**Size-Overall**58%
*“Not true to size”*
**Filtration**12%
*“The filter does not fit”*
**Advertised Vs Actual Product**5%
*“Misinformation”*
**Quality-Overall**4%
*“sooooo cheap”*
**Flatness**3%
*“And was flat not useable”*
**Assembly/Installation**2%
**Jamming/Clogging**2%
*“when working overhead it was almost impossible to jam it in enough to clip the grill shut”*
**Thickness**2%
*“very thin filter”*
**Strength**1%
*“Be gentle with plastic inside as it is very fragile”*
### **Top return reasons **
**Size-Overall**72%
**Filtration**13%
**Compatibility-Overall**4%
**Advertised Vs Actual Product**3%
**Quality-Overall**2%
**Noise Level**1%
**Material Quality**1%
**Defective Material/Parts**1%
**Value For Money**1%
**Functionality-Overall**1%
## **Common questions**
- **Is 24x30x1 air filter profitable to sell on Amazon United States?**
- The niche generates $1.2M/yr across 20 tracked products. 90-day search growth is +59.9%. Flapen's verdict: Launch it (62/100).
- **How competitive is the 24x30x1 air filter niche?**
- 9 brands and 31 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in 24x30x1 air filter?**
- Top complaints mined from reviews: Size-Overall, Filtration, Advertised Vs Actual Product. The return rate is 0.3%.
- **When does demand for 24x30x1 air filter peak?**
- Demand peaks in Jun–Jul; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the 24x30x1 air filter niche?**
- Listings span $13.70–$101.09; the average listing price is $56.69 (sweet spot $15–$100). The average incumbent carries 12,123 reviews — the moat a new listing must climb.
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