---
title: "Search terms — 23.5 x 23.5 x1 air conditioner filter - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/23-5-x-23-5-x1-air-conditioner-filter/search-terms"
last_updated: "2026-08-08T11:10:24.559Z"
locale: en
meta:
  description: "Niche score 50/100 · $176K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $176K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — 23.5 x 23.5 x1 air conditioner filter - Flapen"
---

# **23.5 x 23.5 x1 air conditioner filter**

**Worth a look**

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 36Growth 73Conversion 82Competition 22Returns 98Price range 95Avg price 93Brand share 0Review moat 19Quality gap 25

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Price range**

**Incredible****$30.70–$87.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$50.16**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****8.8%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Good****+56.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$176K**

$176K/yr · 40K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****74%**

top-5 click share — a locked-up shelf

**Review moat**

**Bad****15,007.42**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Search terms