---
title: "Search terms — 22x22x1 air filters - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/22x22x1-air-filters/search-terms"
last_updated: "2026-08-08T11:51:41.190Z"
locale: en
meta:
  description: "Niche score 51/100 · $140K/yr market · 23K searches/yr. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $140K/yr market · 23K searches/yr. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — 22x22x1 air filters - Flapen"
---

# **22x22x1 air filters**

**Worth a look**

Shows low returns (0.9%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Market size 31Growth 61Conversion 95Competition 33Returns 96Price range 95Avg price 94Brand share 3Review moat 17Quality gap 28

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.4%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Incredible****$15.95–$92.67**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$48.52**

avg listing price — sweet spot $15–$100

**Growth**

**Good****+37.4%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$140K**

$140K/yr · 23K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****19,105.94**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand

## Search terms