---
title: "Search terms — 220 volt plug adapter - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/220-volt-plug-adapter/search-terms"
last_updated: "2026-08-08T08:47:59.548Z"
locale: en
meta:
  description: "Niche score 59/100 · $160K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $160K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — 220 volt plug adapter - Flapen"
---

# **220 volt plug adapter**

**Worth a look**

Shows no brand lock-in (top 5 brands take 43% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 34Growth 64Conversion 52Competition 83Returns 51Price range 81Avg price 86Brand share 92Review moat 23Quality gap 30

**Brand share**

**Great****43%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$19.45**

avg listing price — sweet spot $15–$100

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Price range**

**Great****$4.31–$66.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+42.3%**

90-day search growth — must beat 0% to launch

**Conversion**

**Good****4.2%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Good****3.0%**

return rate — above 5% kills the launch gate

**Market size**

**Okay****$160K**

$160K/yr · 196K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****6,865.36**

avg incumbent reviews — the moat a new listing must climb

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms