---
title: "Search terms — 20x25x1 air filter merv 11 - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/20x25x1-air-filter-merv-11/search-terms"
last_updated: "2026-08-08T12:36:01.213Z"
locale: en
meta:
  description: "Niche score 57/100 · $13.4M/yr market · 2.2M searches/yr · $39.74 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $13.4M/yr market · 2.2M searches/yr · $39.74 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — 20x25x1 air filter merv 11 - Flapen"
---

# **20x25x1 air filter merv 11**

**Launch it**

A $13.4M/yr market growing +25.4% this quarter with returns at 0.6% — clears our launch bar.

Market size 100Growth 53Conversion 97Competition 20Returns 97Price range 95Avg price 95Brand share 0Review moat 14Quality gap 17

**Market size**

**Incredible****$13.4M**

$13.4M/yr · 2.2M searches

**Conversion**

**Incredible****15.4%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$39.74**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$25.38–$60.96**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+25.4%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****76%**

top-5 click share — a locked-up shelf

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****24,870.69**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms