---
title: "20x23x1 Air Filters — $853K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/20x23x1-air-filters"
last_updated: "2026-08-08T13:47:36.715Z"
locale: en
meta:
description: "Niche score 61/100 · $853K/yr market · 126K searches/yr · $52.45 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $853K/yr market · 126K searches/yr · $52.45 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "20x23x1 Air Filters — $853K/yr Amazon US Niche (2026) - Flapen"
---
# **20x23x1 air filters**
**Launch it**
A $853K/yr market growing +52.7% this quarter with returns at 0.3% — clears our launch bar.
Market size 75Growth 70Conversion 96Competition 47Returns 99Price range 95Avg price 92Brand share 4Review moat 21Quality gap 21
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Incredible****$25.61–$79.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$52.45**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$853K**
$853K/yr · 126K searches
**Growth**
**Good****+52.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****11,023.58**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, 20x23x1 air filters is a $853K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jun–Jul. Verdict: Launch it — 61/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **20x23x1 air filters market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **$787K–$1.0M**
- units × avg price
- **Conversion rate**
- **12.9%**
- **Avg BSR**
- **#69**
- **Page quality**
- **0%**
- **Prime**
- **63%**
- **Sponsored**
- **74%**
- **Out of stock**
- **8.1%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 100%
**Open market**
**0%**
- Filterbuy36% - Filtrete23% - BNX19% - Filter King10% - Simply10% - K&N2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +52.7% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/20x23x1-air-filters/trend)
## **Top 20x23x1 air filters search terms**
- **20x23x1 air filters**38K/yr+37.4%14.9% conv. - **23x20x1 air filter**16K/yr+59.1%11.1% conv. - **20x23x1 air filter**12K/yr+95.3%7.3% conv. - **20x23x1 air conditioner filter**11K/yr+103.9%12.8% conv. - **air filter 20x23x1**11K/yr+47.3%9.5% conv. - **ac filter 20x23x1**5K/yr+82.0%14.0% conv. - **20 x 23 x 1 air filters for home**6K/yr+33.7%14.0% conv. - **furnace filters 20x23x1**5K/yr+48.0%4.2% conv. - **20x23x1 furnace filter**4K/yr+75.7%2.3% conv. - **20x23x1**4K/yr+61.4%10.7% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/20x23x1-air-filters/search-terms)
## **Top 20x23x1 air filters products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$43K10%$85K15%$128K20%$171K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Filterbuy 20x23x1 Air Filter MERV 8 Essential Dust & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 19.50 x 22.50 x 0.75)**Filterbuy**$52.88**4.7★51,098 rev](https://www.amazon.com/dp/B00CK0271I) [2**Filtrete 20x23x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 2-Pack (Actual Size 19.69 x 22.69 x 0.81 in)**Filtrete**$25.61**4.7★740 rev](https://www.amazon.com/dp/B0F9LS6KSD) [3**Filter King 20x23x1 Air Filter (MERV 8) (6-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 19.5 x 22.5 x .75)**Filter King**$53.19**4.7★2,030 rev](https://www.amazon.com/dp/B07HFGMGB4) [4**Filterbuy 20x23x1 Air Filter MERV 11 Superior Pet & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 19.50 x 22.50 x 0.75)**Filterbuy**$56.22**4.8★177 rev](https://www.amazon.com/dp/B00CK03NE8) [5**BNX TruFilter 20x23x1 Air Filter MERV 11 (6-Pack) - MADE IN USA - Allergen Defense Electrostatic Pleated Air Conditioner HVAC AC Furnace Filters for Allergies Dust Pet Smoke Allergy MPR 1200 FPR 7**BNX**$53.60**4.7★6,309 rev](https://www.amazon.com/dp/B0C6RWKP1W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Filter King 23x20x1 Air Filter (MERV 13) (4-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 22.5 x 19.5 x .75)**Filter King**$66.81**235 rev2w ago](https://www.amazon.com/dp/B0DPJDGV5N) [**Filtrete 20x23x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 2-Pack (Actual Size 19.69 x 22.69 x 0.81 in)**Filtrete**$25.61**740 rev1y ago](https://www.amazon.com/dp/B0F9LS6KSD) [**Filtrete 20x23x1 Air Filter MERV 11 MPR 1000 Allergens & Pet Dander 3-Month AC and Furnace Filters Cleaner Air Reliable Airflow 4 HVAC Filters (Actual Size 19.68 x 22.68 x 0.81 in)**Filtrete**$56.09**25,454 rev1y ago](https://www.amazon.com/dp/B0F9LSRLH8) [**Filtrete 20x23x1 Air Filter MERV 13 MPR 1900 Allergens Bacteria Viruses & Air Pollutants 3-Month AC/Furnace Filters Cleaner Air Reliable Airflow 4 HVAC Filters(Act Size 19.68x22.68x0.78 in)**Filtrete**$76.40**2,507 rev1y ago](https://www.amazon.com/dp/B0F9LV4KYL) [**Filtrete 20x23x1 AC Furnace Air Filter MPR 700 MERV 8 Tough on Pollen Easy on Airflow 3-Month Pleated 1-Inch Electrostatic Air Cleaning Filter 4-Pack (Actual Size 19.69 x 22.69 x 0.81 in)**Filtrete**$44.02**6,265 rev1y ago](https://www.amazon.com/dp/B0DKY7Z57K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Simply 20x23x1 Air Filter Merv 8 4 Pack For Home AC Furnace & HVAC (Actual Size: 19.56x22.56x0.75) DUST Pet & Allergy Control**Simply**$39.69**4.6★**▲ 207%**](https://www.amazon.com/dp/B09R52MLLQ) [**Filter King 20x23x1 Air Filter (MERV 8) (6-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 19.5 x 22.5 x .75)**Filter King**$53.19**4.7★**▲ 168%**](https://www.amazon.com/dp/B07HFGMGB4) [**Filter King 23x20x1 Air Filter (MERV 13) (4-Pack) Dust & Allergy Control AC Furnace Filters MADE IN USA HVAC Pleated Electrostatic (Actual Size: 22.5 x 19.5 x .75)**Filter King**$66.81**4.5★**▲ 146%**](https://www.amazon.com/dp/B0DPJDGV5N) [**Simply 20x23x1 Air Filter Merv 8 12 Pack For Home AC Furnace & HVAC (Actual Size: 19.56x22.56x0.75) DUST Pet & Allergy Control**Simply**$79.37**4.7★**▲ 91%**](https://www.amazon.com/dp/B0BYBQPJTD) [**Filterbuy 20x23x1 Air Filter MERV 11 Superior Pet & Allergy Defense (6-Pack) Electrostatic Pleated HVAC AC Furnace Filters Replacement Made in USA (Actual Size: 19.50 x 22.50 x 0.75)**Filterbuy**$56.22**4.8★**▲ 70%**](https://www.amazon.com/dp/B00CK03NE8)
**~~View all trending →~~**
## **What buyers say about 20x23x1 air filters**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**23%
*“Reasonable price”*
**Filtration**20%
*“Perfect filter”*
**Quality-Overall**16%
*“Excellent quality and noticeable air improvement”*
**Size-Overall**16%
*“Perfect fit”*
**Advertised Vs Actual Product**9%
*“Worked as advertised”*
**Material Quality**2%
*“The material quality gives outstanding dust defense”*
**Efficiency**2%
*“Works just fine”*
**Assembly/Installation**1%
*“It is very easy to install; removing it and putting it back is a breeze”*
**Maintenance And Repair**1%
*“Fix perfect”*
**Design-Overall**1%
*“Well built and fit perfectly”*
### **What buyers complain about **
**Size-Overall**21%
*“size is not true fit”*
**Filtration**17%
*“They are flimsy and warped and very hard to get them in the slot for the filters”*
**Value For Money**13%
*“Not pleased especially for how pricey these are”*
**Quality-Overall**11%
*“So cheap”*
**Thickness**6%
*“The cardboard around the edges is so thin”*
**Design-Overall**4%
*“Very thin edge design”*
**Product Condition**4%
*“Is there a repeat purchase of this product”*
**Ease Of Cleaning**4%
*“When one is used the rest had to be put in a large garbage bag to keep them clean”*
**Strength**3%
*“flimsy and warped”*
**Jamming/Clogging**2%
*“The sagging was caused by the filter being pushed upward by the airflow”*
### **Top return reasons **
**Size-Overall**67%
**Filtration**15%
**Compatibility-Overall**7%
**Advertised Vs Actual Product**2%
**Defective Material/Parts**2%
**Value For Money**1%
**Charging**1%
**Measurement/Reading Accuracy**1%
**Noise Level**1%
**Maintenance And Repair**1%
## **Common questions**
- **Is 20x23x1 air filters profitable to sell on Amazon United States?**
- The niche generates $853K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +52.7%. Flapen's verdict: Launch it (61/100).
- **How competitive is the 20x23x1 air filters niche?**
- 6 brands and 15 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in 20x23x1 air filters?**
- Top complaints mined from reviews: Size-Overall, Filtration, Value For Money. The return rate is 0.3%.
- **When does demand for 20x23x1 air filters peak?**
- Demand peaks in Jun–Jul; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the 20x23x1 air filters niche?**
- Listings span $25.61–$79.37; the average listing price is $52.45 (sweet spot $15–$100). The average incumbent carries 11,024 reviews — the moat a new listing must climb.
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